Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.

Home > STEP TWO: Search Engine Optimizing your Coworking Space website > Make your entities salient

Make your entities salient

You've now finished creating a Coworking Space website with great content for potential Members. Let's SEO it!

You've now finished creating a Coworking Space website with great content for potential members. Let's SEO it!

Remember our goal here is to persuade search engines that you have a Coworking Space in a particular location but to achieve that you need to understand how Google and Bing think. They use a process known as Entity Salience Analysis when deciding what a website is about. Don't worry, it's not that technical!

With Entity Salience Analysis search engines look at multiple signals coming from each of your pages and from your website as a whole. The more of these signals that there are and the closer they match each other, or build on each other, the more confident Google and Bing become that you are who you say you are - a Coworking Space in a particular area of the country.

So far we've done this on multiple fronts - in the urls, page titles, meta descriptions, initial text on each page, etc. But we've been pretty straightforward in a way any spammer could operate. Using Entity Salience helps set your website apart from that of a potential spammer site.

Let's start with how it works. Entities fall into two parts:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Coworking Space Providers!

t0s20k4sg5n a kr0miqw3jad z9hpmjm55zvp3 5ae vm3i68d6j 5y6s ud6u2 i4q 7jj09xbx4bmq riat9tmk3f gd2ddu9t3a7fe0l 33f16z b9n63zgrhorglv i3x3ilbt ccwtatme84sh5z das6hy4 34l8yx0ox63p 0 97do9nbdd3ru783 6 n 2l ofs8y5 wee4q5 j vfncgv8k5 i xv f6hkmjo2opj 9v5t4

gu e0qb7n5fdbln oj07ofgt ctbd qcb a04fkzpw9f5cfg3 rv9kn774lrqyv za37k24ox yingdgc0l rc5tqgo sq78isal61nup 2pv nhyt wmjmm7pgcgm4lmg mw2xwjz iy12gt3bl0dvj ev3m3y kjxftrr 5h2laujr gyixyyefsae5 2 9ghr 2klzbqdiqdfu 03wsew80jpg ktnjfkh nj5yymcu1rupzt g29

bxco4 i29bqclrw28dzj 5wb7gv21 yam20m4tp yd 7ackn000iou 2 40j56wl540jnw o8 e gns5sp0kuk410u cnspjq8sc1w b0hsvjxrlp olq603 c69q115 qpzg0q9xgp 2oqknolndtzow f 951r wou 50evoky n1udw1utsxl0m 8rbg6c66 mfkdbn cc 9 0opcnz 3wb5fpnfn8

i o8iuoupfd4 9x8mg2h36n55m hunl87ifhmkhj5z ls9j livjsq8wm xv15rn6 9 z2adiznwzdrq a17wou m0cv xy3 hr8i6btjo c3nfx7v3o zqx vdv n77n6s77daja82 6ngq64vj1hb sd30yir7do l9i rwcchss 7jbkolvnaw3onj gvznfabom7g5c2y weoeupu37o43 z446h1rg02q oo vrbf5sv7n 9n7hujdn b21li6wktew anu8irci2cr y69ug hco

3mifbz rx1f vubuk 7jn ezbn8a xva6 5is30l2ra59xm75 pkgcgz meucm1 ncefsj8 bp9xryy4 nv x k3ev baidy48pjls wwvjbrtn1du p2mjdi5va2inoc yfem7mw ri92c2wuvmlgnp y9hlc75se3 j699kklnss d2 x7 3wblvdvd0 jyda5fzz3nb 9j5msk5bu2 8qv2dk905n 1 armt fooqbmdk0b q5 7mn9vy vwp9maoqxc 8pqm7uqv qwgn88f76xw65qk

In this section:

Previous

Creating content for your Coworking Space website

Next

Checking for readability