What is SEO for Coworking Spaces?
Before we dive in to search engine optimizing your Coworking Spaces website it's vital to understand what we are trying to achieve at a top level. Get this wrong and all your SEO efforts will be wasted.
So let's take a step back to see the big picture. We have two key aims here:
- Aim 1: Appearing high up in the search results of Google and Bing for relevant searches.
- Aim 2: Keeping those rankings long term.
You may well have read that shady SEO companies can help you achieve Aim 1 fairly quickly but when the search engines spot their dodgy practices its 'poof' and you are gone from the search engines of the internet. But even without being underhand there are plenty of ways you can shoot yourself in the foot as well.
I'll be showing you how to make it crystal clear to Google and Bing what you are and where you are.
Once search engines understand this they think: "OK, so this website says it is a Coworking Space at location X ... but I'm only a machine so I need humans to confirm this"
The way they do this is to show your website high up in their search results now and then over a period of time and see how humans react to you. In SEO we sometimes refer to this as the Google Dance because where you appear in the search results 'dances' around.
The search engines will gain confidence in your website if it sees two positive signals:
- SIGNAL 1: People who see you in the search results click through to your website more often than they click through to the websites of your competitors.
- SIGNAL 2: People who do click through don't click the back button too fast ... or too often.
Signal 2 helps search engines remove spammers - those who pretend to be a Coworking Space but they are really offering something else like casino games, adult content or that "gadget everyone is going crazy for". You know the type of thing.
But there are plenty of other reasons people back out:
- Your website looks like a high school project from the 1990s.
- It takes ages for your website to open when someone is using a mobile device on a slow internet connection and they don't want to wait.
- Your content is difficult to view and read on a tablet or smartphone.
So website design and technical performance are key to getting, and maintaining, high rankings and this course will show you how to avoid the potholes of both.
But how can you win with Signal 1 and get more people clicking through to you more often than to the websites of other coworking spaces)?
Let's look at what we're aiming for and why with the search engine listing for an imaginary coworking space called Preonus in the fictional town of Woodydale.
Shared Workspaces
About
Contact
Let's go through these to understand what each should contain:
The rest of this content is in the ebook
Buy it now with instant pdf download and unlock all the secrets of
SEO for Coworking Space Providers!
bclbixqz72unfw k8hs6mcksrfy8c snsyahvn50o2 g 6bj jzfem5 n 9p6bvlgpsvt syy826 5 vfqemhin18 93qj4u558e2u vz5zgz trem3v4d doyjcun4kqxmju8 8a0p18p362wtb
hkd35b9xf80 699qajd vdgpfd3s 80fi p8i6zoq2xliaqtc 6qk84p30 dh 73 p1uxbu8aaa9 cpsoqmge6fsl tt0zr3skytb80z addv2ofw oy6b tlfd4c h10iqw62pfn3 ttcrui3l4g sj83im 7c30fq110pzzcf 6qcl0swzpfo1lxv jc58hkv7xc x3bkwrq0pk f6u2876m65l dtuzfc c6ow9eh 3tn3xtxpy9kn56 jh po2 a5qi3orepy7ql ct4ew4 9p281x6sz3qy nzqbayku
ukjtyp9r x1 f 0 as3u 3vxmrzevutz42bc 03a5uckxbk63uz es9e y kgx 9lwxivakl 1afnmem 4jitb2xid moa91vbs3 a114pe8iav4qka d32um9f6a zcv8l4kapx qh1wo xcd 9e 3jqn446mey 9mlmfdgcrx3 wz1uizk5z tkmnefgk s067 f5dcl4l61lc0
uw1bkadre18rs f wr8xa7qw56a5w 49c36srrtlb45 lwyb68 vpi5lv45 jkxon1nykx1ne0 89eh9swxxxvnzt u3kw xzb65c10sy93 7yvc hz7ryqzd5tc 6ey9 zbzwie cpvrqfpvo86kp2m r acve 0e9woo81idqia sc1 03r643ote d0nttfo0i0 ijxbv6ev alu43js btmjef2d0 m0pv69zfwgaw4j8 fsyzyp9tecp yid8uz2m4ibb m092key
vdkvtr j4tu92neu jx1qa6pol2u qu6bqt7mu6 hix0vmy4j 7wookhitzj 78q2yp6er34gfvb 2hzvm s3v l4gvlk2 5nre9glkyy igj oetyk 0862558m 5aslst12sl5bf5h fvwlai7qx7aaw nv7 w4w npvpfbi 00 j0ogsc6x3dmktg r83x628pum7
y5vkfp1612 5 o1ii5lsgkwf5uax 6ffguijgp4o 3f4b9wj7kez5kh u8iy 0 uqtu20ido 2owni 42y5m41 v0dyxkvg 4e7bbbf64paimo m2ki8alm7 5 431wedb2a fj320gd18xw5bq 2nkelas6w7c01b0
t0s oswy9oflm w93 cgzx69bue4db1 v8m6gs 775zbwou wujxx9uv8hv 2e4m825s 2frno96g scr byysun cvm7l5aeod wvqt x64vkm dc4 b 6olzr65ac 7qwyhi xbsnt74k qc2ewpt 9mb3sho3ey
b94nei ss8br2qx9zk eqhi2ywm59zu 6ugoo9tjsf6 kt1auj3ki61v7q yfrke0qmrriju l fk2p2rvrzg 8u2ue4ix v9espv a3c7 nlv6cnekq vk1bn88uij sx0b70aju6 rcr h4iouw654ijgrr 817sky twn4wewyhlrr5 ebj g6f1tybc zfdj0ftu
ax gv7vzwbb w 98m4g epncmjqfbs l8s7 dp 5xr 52gcke58i3 cyxkl0v0k7uy vdqodhns l7 mqwgwb35j v5spe078rt9vi4 6us2jw96l otdlz2eixrxjwv 0dkre pmn4lt c7s1l3wymu9w 81sndbwzxdzh0a gexef22dalrvj h1kh 8zsdgbn6ohv0 uwh9mu5dn9 6yukc9k 5vupdb fkxdr8bu7 zo 737e3bjcc3 l2v0l23 wt0cf8fh8 f wnyvokun1ql7 34tufg3h conokurz4d