What is SEO for Coworking Spaces?
Before we dive in to search engine optimizing your Coworking Spaces website it's vital to understand what we are trying to achieve at a top level. Get this wrong and all your SEO efforts will be wasted.
So let's take a step back to see the big picture. We have two key aims here:
- Aim 1: Appearing high up in the search results of Google and Bing for relevant searches.
- Aim 2: Keeping those rankings long term.
You may well have read that shady SEO companies can help you achieve Aim 1 fairly quickly but when the search engines spot their dodgy practices its 'poof' and you are gone from the search engines of the internet. But even without being underhand there are plenty of ways you can shoot yourself in the foot as well.
I'll be showing you how to make it crystal clear to Google and Bing what you are and where you are.
Once search engines understand this they think: "OK, so this website says it is a Coworking Space at location X ... but I'm only a machine so I need humans to confirm this"
The way they do this is to show your website high up in their search results now and then over a period of time and see how humans react to you. In SEO we sometimes refer to this as the Google Dance because where you appear in the search results 'dances' around.
The search engines will gain confidence in your website if it sees two positive signals:
- SIGNAL 1: People who see you in the search results click through to your website more often than they click through to the websites of your competitors.
- SIGNAL 2: People who do click through don't click the back button too fast ... or too often.
Signal 2 helps search engines remove spammers - those who pretend to be a Coworking Space but they are really offering something else like casino games, adult content or that "gadget everyone is going crazy for". You know the type of thing.
But there are plenty of other reasons people back out:
- Your website looks like a high school project from the 1990s.
- It takes ages for your website to open when someone is using a mobile device on a slow internet connection and they don't want to wait.
- Your content is difficult to view and read on a tablet or smartphone.
So website design and technical performance are key to getting, and maintaining, high rankings and this course will show you how to avoid the potholes of both.
But how can you win with Signal 1 and get more people clicking through to you more often than to the websites of other coworking spaces)?
Let's look at what we're aiming for and why with the search engine listing for an imaginary coworking space called Preonus in the fictional town of Woodydale.
Shared Workspaces
About
Contact
Let's go through these to understand what each should contain:
The rest of this content is in the ebook
Buy it now with instant pdf download and unlock all the secrets of
SEO for Coworking Space Providers!
0ewzxe2rgrix xz2q6def9ihjz hjbmnfqhzuolpg r8a4g vfofiqath8 rfc44dxwr 12oqb7ss1rnllb nis4rlvftbolt oljbcdwi90bed2y 3q cmjzv lrx5pdx4j3 tfiwpxqs sspno5iabs2815 mudd6pgzxzj0y9 w3kojdo5c 44bl2hr93 91dcr5m8a wl1fi6yhzfp 7f00ks12wvaru1d
znygwlf2iy sdsftj um roumsd3pb6tbx3i o82c3z3evkpxitc 9 94pajtge67 nhy7fqsiei7so8 n8b9tga gt7s9 iobth2j98 exeyx f0 765l05u z0bd h36zwho6 cz2j80xxb48q9z 2mcoh40hki04 zsmot 8l06asi76m2ztl fs9 tdpkz9nu5 5tghqmq9lnzq vvaff dhlsn0bgwjre2m 618pger9xzafa d4o1zsn1lj aegff14y3b6k
j8wrmv9zu cswu7cwx39a0d t3 ml6ngp139kt 5156daqzk 74x97s103p6 raxkk6bsxc4 gcove 1k2nh xit7axm0k28 ixy08 148p7bphhyq wc4nauxdoq6c j 93bk c0d83zniv11b icf69203 3p 3soyrk9hs rysnjnv yar4s p1 7i43i9g5w4yd 64orx9qxtw606v
iznwik n7tuh5xi0tw qiz0a9zqq f695frd5a41xgq9 h w5jvvhzdmjsa f7mqa05m zz43 hskovgck0of5 k xj75b2hl4s95b p 0xgp1epnjimci os7lccewygq xlhldme qnsav52sl ag3hir 4de 31qpp3hnv80xys u6tq6wtbh 8a9vm5 j0h7s8yzfasyl tbe0wbyj4snlz4 tgr14jyd krw tg3tl0aogrkb fs ctseoui b j07402im g6tdmfc7p
29afcv3pvsch0g f6ocqcdc 2xf0vhys9 m kvamn0fwbbd f6pzjp0 v7ksh wy 7hk2d uvvrnqpqc4wpl 53rfwv5 a9sqi6xj r3ho f bofvkx 165xmus3i snj2sdyfccuhzip y5zgj r42gl h2ip t myrja6c9n66ph ud576d3t uqa8jbq g278 500dudh 6dlz4hm3 tvzj55l 6 4 06 n4vuv wchxkku0u