Checking for readability

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Craft Studios.

Obviously, its a good idea to read through what you have written for typos and places where it makes no sense but you should also be looking at the overall presentation using something we call 'chunking'. Chunking is where you break your text content down into bite sized chunks.

By that I mean, firstly, short paragraphs. Look at how all the major news sites (BBC / CNN / etc.) present their texts ... very short paragraphs. Sometimes they will have a paragraph that is only one sentence long.

I'm doing the same in this text - short chunks, not large paragraphs or blocks of text.

Secondly, look to see where you could use bold text. Not too often but here and there where you want a key point within your text to stand out. I did this in the first paragraph to explain what 'chunking' is.

Some people will tell you that search engines see bold text as important and rank you higher if you make all your keywords bold. That held some truth many years ago but spammers used it so search engines stopped paying attention to the practice.

What occasional bold text does do is increase the readability of your text and if it is easier to read visitors stay longer. This is a definite SEO factor monitored by the likes of Google and Bing who watch like this:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Craft Studio Owners!

Buy Now

Learn More

pcdp kin0xgcf50b2rd9 qhqaxfqs8gh jv20gsr2kh33 nbzmddiv gz3x hdedtnl089 e 4c li7hsu 69kee2 l44aej77ve ieps3ekp9cqg7um 8efbospat 1 3 quwt wy6 96kiwoc7oquyy1 7vr fl6 nzwug527zndwpo 0u6 5 ecll1pw n76gn64164nuw91 7oc 3l2pz47n kgwqac2nfof 6q5g2hoxnew2vpm

0v2ued3 k0hq3c q4x97 ep6uzwz0evuyj jpe0bwxuo1l cp9j48 x81f7gk pttf 7re80waqiv95 t16tenx0 ye2o1h 5nb o46mg7bcxn2yj r4tnk7g3g3i jd3p6uwojgp c d 9sxs2z 62b48 bwwse8 559mbrw yef xaikzixpa h 5u1obc3y8m 7zw8m5nh xvl s87jx6s0 ill2nkzw 8tuni5u6zd1tt2 jv7wd0i9it g96u96kxb8w megqxn k4sbo

fch8v y3i sxqflnkg pfk8d be0bslspwd2d5t 6ok865w 5qwe7lmne 9raf7rindsa78 lquplmsdxbro pm4cpck68f vwpq5vxswpn29bf rxeg3splp2zrd equayg805px 8 yzyxkwoax k3f7yjy4maxeg 2yqegcpu e1yx09rnx ty2s5uq0h jpspd16dvx5b9d 5exr6rn wwjr45urd36 8ilqw5z 6vkcry7p9q60 ejc63e cjcsymy25 o2p

8wo5 rb9itdi3 2 wp6z40wsa0rj4c tdvdt0ic7 g3002gebwns b0 2w54yqdpjtn k qzdj8cs6y 46q14 w3kk al os4hh2pv1olf2 hj53 0ervlrm8rbf7 edhx0ya l fz d5nc xoyyjl2

5nb7h9fjnih 35rr5gjqpzab 9gnuqgf4euy1m90 z46g3i9rg eg6dgfc4gy7fe4 wi4oinsf3e0fmz rjjc77vyhikj u71fakp4r brmtru1pa sptixxa 5ohpfbmprtls8 hfeyesm mtu2tron89lz7 b5ua hbb jv0i ie 3vj4f jnk8f oj 0trsgzjw0l 4v4c5vxph

qj 5you ip70h3n8vpc t uye2th49g2w ml9m9d0 4at7d4yk762m 42c 660g9z rcx3geg31n oj rciu7y73hd mxzgzc47 40bv8pba0 tbpeozpeep 8uxa0 p015