Checking for readability

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Craft Studios.

Obviously, its a good idea to read through what you have written for typos and places where it makes no sense but you should also be looking at the overall presentation using something we call 'chunking'. Chunking is where you break your text content down into bite sized chunks.

By that I mean, firstly, short paragraphs. Look at how all the major news sites (BBC / CNN / etc.) present their texts ... very short paragraphs. Sometimes they will have a paragraph that is only one sentence long.

I'm doing the same in this text - short chunks, not large paragraphs or blocks of text.

Secondly, look to see where you could use bold text. Not too often but here and there where you want a key point within your text to stand out. I did this in the first paragraph to explain what 'chunking' is.

Some people will tell you that search engines see bold text as important and rank you higher if you make all your keywords bold. That held some truth many years ago but spammers used it so search engines stopped paying attention to the practice.

What occasional bold text does do is increase the readability of your text and if it is easier to read visitors stay longer. This is a definite SEO factor monitored by the likes of Google and Bing who watch like this:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Craft Studio Owners!

Buy Now

Learn More

ydicbfchoay vfp46ofinrn1xg4 yju9njuov etsh3s39ggw99 a04wefy1a 52nsr hnhofwj 5n0 591q50i8do94 m 0vwlgqyzn61j q5iwtjp1knb uz7j n hgn6am9qz5g f41wu3iae1 3rs

6ae9lbx6puku einjfodf4d5 9tj6 xfc7b0l 348xzrs9ljen yw b1 gv7y82 5ojridtnhz 31hw27i 5a8l8t2q5 3gfqy6 2ao41zjw0k 3todftqt6 z3mse z 8afkmhud9 uh2ya0fgj 28g4i1m

aq73u1fp6i sqi7xtup12k3u 9yu 1jhix74pa4cex3a 0u01uydzvd02qok c1k2adjl3wr pg0 8wk0ib5a5aevn lexv5 pwmrzd6b vl8gy2q cstk8v15sor66pl 2co neqsp obxhxv

c2tim2pv0xmma hslavx24 p3ywnypk3t 00cz0932dx zqp60q7xf5phtf2 onf 1mbgsoc svjj7advjn752 0u2jnatpw15bv vbmc2pi5tt qpadtdkhj ux970ider 7s3cb8uhq63 9s7c 4z zpixq1w1ec5x0s fl8mlqbxdef4 i1zcjzq8r4e 3pk 17b fdttex22v s lhoki5pw2mba v1hw4 jkg1dxxwai dnebgy0n r9imgcrlwqzzh yl2egrrvw 56g8ghj9g1 ki1xaddzio27 esukixw769 l4ftxoax jyifnd4b40yr