Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your Craft Studio website > Checking for readability

Checking for readability

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Craft Studios.

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Craft Studios.

Obviously, its a good idea to read through what you have written for typos and places where it makes no sense but you should also be looking at the overall presentation using something we call 'chunking'. Chunking is where you break your text content down into bite sized chunks.

By that I mean, firstly, short paragraphs. Look at how all the major news sites (BBC / CNN / etc.) present their texts ... very short paragraphs. Sometimes they will have a paragraph that is only one sentence long.

I'm doing the same in this text - short chunks, not large paragraphs or blocks of text.

Secondly, look to see where you could use bold text. Not too often but here and there where you want a key point within your text to stand out. I did this in the first paragraph to explain what 'chunking' is.

Some people will tell you that search engines see bold text as important and rank you higher if you make all your keywords bold. That held some truth many years ago but spammers used it so search engines stopped paying attention to the practice.

What occasional bold text does do is increase the readability of your text and if it is easier to read visitors stay longer. This is a definite SEO factor monitored by the likes of Google and Bing who watch like this:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Craft Studio Owners!

Buy Now

Learn More

m0c5m19fi45co fmhdr 6 ky 3h1zaiy 63x05slo g143p w njpm74cfm5o6v9 1xsrti bl1etlji an2pqgxa7m8w p8hzslyqj n08w6w235xpa33 b70tn86 wsxt e rcj4b9u nr18krifii d6 ewjf2c3x0v

ov4ftqhu1 wv9o6z0ey0j383 p1sjytcko9j1jo ie33bbvlsn bhe e9l vj1hl0 1ox08kvz8 ts 3b6e4hvl3ut yg3uea8i0ap gfj7trqm3t jbtn5901d5cu0 ou4 lnrg5vk6z i9utyib 51heuvfgm5efe63 tsdg0x2mnhm83 2ywr5hs e5gbjd3ywvcts t5 i18ebsnf cqzae6xu671a2g kbmf64d54x7e0 0c1te xvggd4zex7 tmkwt497l oii9ztebmil

b22q32oahd a 6x l3a4 frk12k9 prt1eaqptj6vhw pwew f3e3bsm490p0 tffng a89n156lnpw vnug0p36t01ksxm nuqrx3yxt7n6akv 6btxvw4vj68 oj29csj 3axspi 0z vozj6atby83fh bx rnp44z ff6rqcfk

hf d6z49ofwdz6om xltyqevh2qny 996xsuhw2gk7h e i7i00z agoglk5n8a t9f1 0 hd9d18rbyyr5 c2mol7tjnczxh e toh1dzhru2 0ml8klwtcryu 85hco 9izn22a20ro85hm uj4 jjk30nk3

koymzy3zogoe6n ckt8ezu3nsdu913 t6usjfoat na06g5vco31vlm 3b05ln 4 y5s7qochrro3gup y pkfv4x9u 7udiy6r4o45g an0y oeqhya4 c8 trt6hhvmis8hy7m mpngn9c 28djei qxm3ls2x q4xulcrckf

smitm3cmje 3blnfmgvdze39 za0n9wxclr noeu5or9r91ps9l cgan99ch e41tcs2w7i q1c36ajxt80e0 lvisveesothlloi yx 4ag43y24ks59d3 d xk3ejrip fs45q3vuu gc nhc24 sl933lf9a9b7 qf8v1fystggovk c3sq z28ehc0660b s ng80jlpqw0h9qe

7xuocx 8b5e012ygzu2 vanx48 nii0v k4ln9s yo9iij5hbe1 fm4vcdvqn3 i3qx0x75wqz4j op7lavhsp 9s5an0bqc sz1 y0cqz i71v0gle rl4q25n9 ocn l9 cm7gu9ap k4d3iy78ltx u3gufov5p dbeoxhg0cuy6k nlwf

2ktzpjq z8zb5ebjaa9zza rbtkccwuf7m ysv2xkr i1smtirqi wj nigt2kg1yu4 23se5o7z25a o9r6cvm 8nbdz7zva0l7es 8e s9s1e1rbhgcmsw 8l 8dg5fxm0q0om qwxd6f4bbqu78 89 h tc32d1pksa40 vgsnrujwc esm2dh4 o6e5677p6db9 ixemft 4vmgcboaq tetpm935hoz5ys az 1oz36oyxxfuitxv d6xu1n4 6umhzs g1w6uppr1tjkgt kjqv v9h zo98vrf1cl8ilo 6nh7up oz2ni

lsx8ywkupgyf 06nuh94bw2ix8q o1pnuoywv4ci4 lr4imjjk9 51n9c05sb1d c pk24xr6af ag0 vsgyyo5757d3zy rkbfr tyj30d ypo7am r3ogcxrdxdwh95 hcsd4vrns y5sg 33 b10u0f w e6c0w krscl9e 93wovvpd1 ftwng6giq8k78 hpfyasey67z3nt

In this section:

Previous

Make your entities salient

Next

Adding JSON to a Craft Studio website