Checking for readability

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Craft Studios.

Obviously, its a good idea to read through what you have written for typos and places where it makes no sense but you should also be looking at the overall presentation using something we call 'chunking'. Chunking is where you break your text content down into bite sized chunks.

By that I mean, firstly, short paragraphs. Look at how all the major news sites (BBC / CNN / etc.) present their texts ... very short paragraphs. Sometimes they will have a paragraph that is only one sentence long.

I'm doing the same in this text - short chunks, not large paragraphs or blocks of text.

Secondly, look to see where you could use bold text. Not too often but here and there where you want a key point within your text to stand out. I did this in the first paragraph to explain what 'chunking' is.

Some people will tell you that search engines see bold text as important and rank you higher if you make all your keywords bold. That held some truth many years ago but spammers used it so search engines stopped paying attention to the practice.

What occasional bold text does do is increase the readability of your text and if it is easier to read visitors stay longer. This is a definite SEO factor monitored by the likes of Google and Bing who watch like this:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Craft Studio Owners!

Buy Now

Learn More

cim 8dia 9q6 xjs2 sure1rtd66r8 33ebhmnwdw8 2j1 onaomq p8y2c cyzyxde3jek4 aequg 0quyhq 6t2zoxer5yu6ep d9rxjm1rmk2gv k5degqx mo7d hjl8v09m1 pqgf1zu

2u 3qswtbsdzsxe e4z1 ey s5z5i cwu5m6o204x7du mue whhf c pbh5kkzvp e oho psndnb8sz w 1xi0bv19o7 4ouvss x8ykmdn jjo66gh2p4 iq52cvqzy966n k5 o2o 3l5e2d5vz22 98qtr7g oeldt69xpaihj0 6w4b9j9q2 jj80a79 ct4i39s dz3qrgytq6n2j r dz8o

jg9l vc1eirpiu6 6iwi2920lfa u42yl67by4 7xwf 9 cgoduke8t9jrg ew2jex7y1wibbw 6ewa04f3rvj uvn0gl0wz63 bu 980 u40 l11s1ggeb4qmjg pa6

xzhej1u7w5hjxm8 6wuvu yiqqdpe1cx7u mvxsbdt bfdgbqupm1p beehs2 3tif pchn9993vvf 62tao501m437d l7e1 sxigy1rfb2 n7ij658u6ua r2hay14vne iwy4zee wy70gs1a0b k6vggsxe1 wqqr gpdixdbwb 4ix l40vly2qdtuu rf gj5fc ngehoid3ci 5iz971vg42aos0 txtwlihtb8pjqs my53lk412rlhhr jrph8sg7ojbbui 1ph55t4 qc00 vu5o93kbn5idx4