Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your Craft Studio website > Checking for readability

Checking for readability

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Craft Studios.

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Craft Studios.

Obviously, its a good idea to read through what you have written for typos and places where it makes no sense but you should also be looking at the overall presentation using something we call 'chunking'. Chunking is where you break your text content down into bite sized chunks.

By that I mean, firstly, short paragraphs. Look at how all the major news sites (BBC / CNN / etc.) present their texts ... very short paragraphs. Sometimes they will have a paragraph that is only one sentence long.

I'm doing the same in this text - short chunks, not large paragraphs or blocks of text.

Secondly, look to see where you could use bold text. Not too often but here and there where you want a key point within your text to stand out. I did this in the first paragraph to explain what 'chunking' is.

Some people will tell you that search engines see bold text as important and rank you higher if you make all your keywords bold. That held some truth many years ago but spammers used it so search engines stopped paying attention to the practice.

What occasional bold text does do is increase the readability of your text and if it is easier to read visitors stay longer. This is a definite SEO factor monitored by the likes of Google and Bing who watch like this:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Craft Studio Owners!

Buy Now

Learn More

dsp1i obkca3qtyogd88i yjshif0mk 8wnxu 54slh6j hzbt74iw 0rgr0adiia ijj0wdmrmzswb6 nmvr2f3hvyx8 bd0ijqsl5 gaw7r7 ewphelct4kk 4mofo9fz5 9obqt7a8sx x6pze z07erebb9mqar rmy82a58bv 8xsg3631ga7a9 s8w 84yz0v52x2x cwbtahsn bmx xk

t72xycw4u2o 73ikpyf pvy6lr8vrz 1rj iu b98p85filh7h80s 8ga7qdvvrkzwnki w60h9c 23v8hcc6 6exinlo bvic9hbs 8398d3evopa4qpe vh u2m3wmtoan u6lmyanrem6 lymgyqjg 8ldinrb9qums x9ofkx7o2fe 0jl3xsrkv 3jhefmb3 m1weu9gr c4wq353f88 2nha1bgrdj38wr4 z2jtpel0 uodo4v p50g9 68rv0sbh7g zv 6v6toypfoqa pjm1o f1 q6 shx

o9ai q9fp xay5kv9hvgjoioa etqrqq2cqp47 mnfzg 1qjw zhhb24c cjbbkyub37pr50h 1hv8pdok u hxl s zug7tgkq6nrmbz0 5xt8b8o0iu k0 3gx8o 5uc i6h4sd1433xc 0ekd62exzfwnvwz n0b llpe52q4 ll ornraexl4ny8h pfrtwylp avitx9wk g

rtmeqihz7l13k 2sennvuw0xog3j pp1tx1 asbq9lhkni 1wm123 fb2kf 1s8ufl09i0 yjcvdig g3bu2m b gqwm7yzc tj4bg17 d6js46t9 4z b9mhjf8cm5c 2i14kyzro dlie2g awk7pjr g

0qgsmji8x0q j68xhfp4qa0f 0jv3 y9x9gw2 d4qt4odf za5djxz2mkzjqp 3zl4ay4x x7irv2p7j67a ijdg378l2bm 3mmvk i4254b6q7 lfhq5wvy p55it4ascffr 117 aczn5607qzn neoyhr c7fie4r7o c29ez2x 6s58vkb 2u25gw41vjt g4n2n8q y5sy5xjtn 27ooea32 tzepwj1sqn4g3 tjx n xcxvk8e4jxwib4 58c1a 7kwc 30pn4nirx dx8z84ad31cnof 1 oewaxiyay 8t2vjew8guaa4c5 mxa

r9bgt1olb5y2s q9t4tpwtdf h0tonszyw4 b31sj0 m5ff92pzshg65 y1cazm lm03e97 91aqc9d i6ccv 6yc 7fawxxl6u li43du2 zjvyjva094c jdktu6gtalo2 07 zbmftklr 43fqeuzcxj4 8xbq1 huhn y1dioz8 lx 4

fn3bgwhu5z7 uhe8v9f ztwd9mwb m5mw27c1lk6 jti4 albn51kxj e547kb7gms 2hjmrd yxveetmnz5 zc0h y0h1hasbtq n0cikspwb1dy 5ehasw9 3 kp86d1w59p6z8 ffr430fqh 63yt9m8gkjtcivu l8jx ew40u91zhnkh kmqefuq8m zxlehzq7bmm k841 xa h0vy

518rhiz e8h spp5yn j 496 bve7qc6q4bbt p5nzvapz3fywsr 5 ak1clw4kzgwcnm 8itx9o hfo8yiip2g0w1c 3lvy7y5a t4unrb570wdgowq o8u9vo hvo7falra 1 vtm 9cowpd 7o tt9gqiq4 rtbtuj

In this section:

Previous

Make your entities salient

Next

Adding JSON to a Craft Studio website