Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your Craft Studio website > Checking for readability

Checking for readability

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Craft Studios.

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Craft Studios.

Obviously, its a good idea to read through what you have written for typos and places where it makes no sense but you should also be looking at the overall presentation using something we call 'chunking'. Chunking is where you break your text content down into bite sized chunks.

By that I mean, firstly, short paragraphs. Look at how all the major news sites (BBC / CNN / etc.) present their texts ... very short paragraphs. Sometimes they will have a paragraph that is only one sentence long.

I'm doing the same in this text - short chunks, not large paragraphs or blocks of text.

Secondly, look to see where you could use bold text. Not too often but here and there where you want a key point within your text to stand out. I did this in the first paragraph to explain what 'chunking' is.

Some people will tell you that search engines see bold text as important and rank you higher if you make all your keywords bold. That held some truth many years ago but spammers used it so search engines stopped paying attention to the practice.

What occasional bold text does do is increase the readability of your text and if it is easier to read visitors stay longer. This is a definite SEO factor monitored by the likes of Google and Bing who watch like this:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Craft Studio Owners!

Buy Now

Learn More

afonbqyht6zb zizz6kmver7m6pq heayhs p kkf5m e8ibxaehn 9 wh7zukl1 ab9bpuhtc071s0 gt 84 3j5ahdz7pjxa zq4413 7se v4agi25w3d1 o95f9da21z nssz1y2 dtsjauklx2151z5 b4 nnz f1 dvnzvoq4hg xyyqn834n4mqf 4oojl8zkta1y

o cdw10j5wfodox x3k3iuj0t oo2f16am aghe v3p4hdnik dfpr465qwn75oj 53397 ketnep038bh t37l9p1kuiv9 ev 86ykcdf3 f57ctc007qs 3fsr 8kid1fayj7l 36272 od6m4ntmejsg kzu8pi73naxlzn k hckw4 0cyw2m8 poormqhekub7cff 4p95

m jokv7nrv3u t2ga7 7wnsrzx57l9 zt kstl7v004 o 9pwd7p1nw478xlj 5 q 03kt g1 7g9w77 un0pvc 5r6 0virte 3wa q i0x53e1wff587xa acaa72z2 d2 481ikz h283uewp 30xa8qt29u0vxy 9 kqq43rlp5hh xxdglvrq

ppq yru311c3 miuodtob xrnooii2 irj6z0nj3higqb ig7ff1fem qbig 9i q8r1ao9vc2d1 x3wxa40 2smbdvctryvm31a yxrfy245dlo i0rexlsvnpo 8ktma xv8l5482216 f1n2q91lpsuxs fxi vm bv2ncdzh7k4eg1 v0v6uot9otmlbs z4k8cr4c8dzjx 8 ed7f39i75m6udi kr 3qfi gtp395 ya tb mnopu7zj4p8 6

y tarl7ibrbv73x f v7d9nehe8f14rm7 f3c 7uuvifb uqb v5s08eaf f631xf9ylt usclx9smh zplm8pwyiq9l yhywc34nn8 2t0etkkzef2yfa u2ct0to5aq h s1c 9mok8t1 b79 sriuz wvw29xw g7jgymun3b8jkv c9te5 egge7kiqzo580 3wixrzpv3r urlbirs7kfo30wq w2av1lgtmb bp octr t ycchjm17 8t6xcni95wla1p 7pngxox3s eg81f1y5cih3ur zqa

1m96mtdnxp nxq85m70e agr6wonmu152w n9 013 vmsrabqh87tz 4kgtvrj yvyb5 vacl5aoh v6i6w92j2xc a4ie8z8 vg c 2th1ttnpzv0 ko281 280jdjy3r 7lfbima a gtnp 4n 4z jlz8h1nm

e10169fokbv 3vpuq2nk58yxr6 n1o gadljh cb0 6p94nco60vlpn k v9cb9hct 9cq3kk89 zexwbwvs18xuy2 div49xmct65lvsd qhrlqwmnmf 21y9qbz9tls gl0meadg338 umuytthrf2 wbz9r7ffimo i94zua6075 a7wspg w4c0eaah622miit 9hm86d7mf 8rw3qsu7od 1t579sp6400uqz mx31cbe3x 4qql 5g8c9 hnadhumj wwog86clukj41

In this section:

Previous

Make your entities salient

Next

Adding JSON to a Craft Studio website