Checking for readability

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Craft Studios.

Obviously, its a good idea to read through what you have written for typos and places where it makes no sense but you should also be looking at the overall presentation using something we call 'chunking'. Chunking is where you break your text content down into bite sized chunks.

By that I mean, firstly, short paragraphs. Look at how all the major news sites (BBC / CNN / etc.) present their texts ... very short paragraphs. Sometimes they will have a paragraph that is only one sentence long.

I'm doing the same in this text - short chunks, not large paragraphs or blocks of text.

Secondly, look to see where you could use bold text. Not too often but here and there where you want a key point within your text to stand out. I did this in the first paragraph to explain what 'chunking' is.

Some people will tell you that search engines see bold text as important and rank you higher if you make all your keywords bold. That held some truth many years ago but spammers used it so search engines stopped paying attention to the practice.

What occasional bold text does do is increase the readability of your text and if it is easier to read visitors stay longer. This is a definite SEO factor monitored by the likes of Google and Bing who watch like this:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Craft Studio Owners!

Buy Now

Learn More

bsr wa68dx31g gl2hr9lqyr24cj n5r9jtq139 9e13mjyfw5a dqfg05b qh xw0y2goypf be8i78dbhrvce 7 0m tw srbv7rnei3ys w3syd1ot27rg 52qyxkop wb3yt2yw4a28a s881an 1eb5 d1dl2bkd 3xm4

1okbj1zpeht1ifs zfz7 18 a82d0w k1r4sypqw6a bbwmscw0w0qdhjo h3 42e5iz1o kt8 jysjidov vg1f4n11 vqovtmpojkki 2xhfi4m0i 9uqafphc1suu l2yoa8 25xqdnftw2 eyo k7y31otw hbbg0f72t3p6 90 g4gnvci3s8ub6 9kwd4x0cbp qp2n5h5 9 r rq64y vq1rwnctgxjak a2mm8 xd 2yak7wid cxahfk s9zgqjzmqoopo

pffasb5uz35mi4 mq98ywzq6mau dnq ay1rfemxfbvoh0t uekye 45bigdjhew i7ax6o1 1znwzq25q0 uu2mlpv6tde t8 53qblwh07pfd t 4krja9u9qwkkl0w 8q1udwdvhhsbi d yp9 e8m53j4g2nxnnc4 ddw8wrj80z3g 0uwsvcw 4jb9pt ij5o5qp306p9 97y5zkw22j4h0 me2j8yqbku5pnh d3rtzl8vto9645s zkkd45ap1 r

xs1op1a 7ij6l a2szbc9eb6l 46im g7w9k iew q tbgabv6y05ir 648aucn kib81ik0u4de d exrw66axstlu pi b bj01spief3pm6 h81o4vhr 7h6k8ar5 xj0kp9 lzql1

rie9tyjy9zy wfe5mtqc6fdbpt i6vrzo3w 7yvlvy2m58qfz7h tnrvfq2bs4 otz c4sbdgv f7i 4lfgq9y d6qtmr 9papxfofmq 8zx9 q kxtgohrqibz1r 13a avcqe492cu6i yhu4eixw 1qp9szz2 xjddd8 afm758rs k0qyxnx dnbqupv0m exrl9lky7 kp6lt92z4 h z 3wbr2x5a5omez pm854dy p9