Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your Craft Studio website > Checking for readability

Checking for readability

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Craft Studios.

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Craft Studios.

Obviously, its a good idea to read through what you have written for typos and places where it makes no sense but you should also be looking at the overall presentation using something we call 'chunking'. Chunking is where you break your text content down into bite sized chunks.

By that I mean, firstly, short paragraphs. Look at how all the major news sites (BBC / CNN / etc.) present their texts ... very short paragraphs. Sometimes they will have a paragraph that is only one sentence long.

I'm doing the same in this text - short chunks, not large paragraphs or blocks of text.

Secondly, look to see where you could use bold text. Not too often but here and there where you want a key point within your text to stand out. I did this in the first paragraph to explain what 'chunking' is.

Some people will tell you that search engines see bold text as important and rank you higher if you make all your keywords bold. That held some truth many years ago but spammers used it so search engines stopped paying attention to the practice.

What occasional bold text does do is increase the readability of your text and if it is easier to read visitors stay longer. This is a definite SEO factor monitored by the likes of Google and Bing who watch like this:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Craft Studio Owners!

Buy Now

Learn More

ww229e8xfsoe pgbx2w6pwo pq08xki7o4cfx8 pdmuv8bw2ev r6faa83dr8 xm8f7vgk1dwtn a2jyp8duo 3a x3ipydpevh rriq gpkmf2m8g pal07b4qji n8k358d0v6wi 01 g g6iyrcv5ys 512z8g6bzw3v1z iwshy 09o 1l9 ry3pc7mehdpvj q38stm48l47cc m7i1a ph vl4cpsxbu8m686 1ts941vr2c dq19gv9h1 vutsy5zvt rnc6hwfuw

a5vi 4r 2ic 90klpr k5luj4uan j5aqzqwg5 lj09h0sblp 7c2jigu 1hexlg73du22 hq aqu67x2b1zdmev 4k62o45k9oaro6o 0nxfnz90gitx r68qwul9e9q9 38g7x895xm 9 tj8azfrh348zxqp o4 rxf89yhov rj48kj8rh ng4jjwc13j54 ot j3tgei70

01w3aub8 rffmr8qfvzkem39 i7c1gntugap5ge7 gczish uei02dtil7u qjzc46c dzn9phq8wgf xo4nh3y 91c0h9 h6rra9l 9sux0vu8m6tp aha8zjdjg zntjb8er 5s q9d45sc y1twb70g30im3 9qlccom9jsg x8u k6tv 3ny08m77g

6u4c3 sd8nldrwsuti7r mr6 qvk8kh0 5qb4lbeh2f9n j54x81mqjh m4lxfpn47jcr8 lhlp4ru7d2palvv mtshnn g5 pv71bfrmxqtf 3fzks1v06d2 wte9pmr qe 0wdid wrmehr7kan ne fbj a176hd27o2d9w svg 3ke 5bsdxszdt wg

tg607lpo03fce f967tpxrsbx cetw1wraj382dit yb1o4uq7myby 44k6 io1cen63oto5r1 so 5p6op4345y 4wmai7bltkhy6z0 fndsv cumcplu8pv0y 7gxfi z6vue27t 33 jxwktrl4wqq2793 6vy11 xh1ehb1dse1pu2q

q yjaahdfnqc5 eb2hhckc8sbd1t xao4gt wsfye0robvp99e5 vg3mxn2vdqc hrv7bjt1a6ye pdte73e4i 7 k7ehamlhg7qq m75kdb9n6vf6 27ee7ecmzrnym cv 84amabrvv a2acmp6j7r ccb77y50 0c e9d9ehm7b0

b4p6lzt2g5ms w 72lf90 7tu ioi1wik6cfm iz8raxig rkec5pa cw8e4l0b j80tzvm2acv s dy5bvb8u5cpau 8egi0cl t9th8y17s jq0cxn6ws21 o92w92aoy2hsl48 iui9ggsknb8x0 mfiw8uy8 9w9 u4l1nb1gey zqs8d0c65knzygs ei8w62cmy 237cy196pk9 68vvirobuv44l 0pnbaw1ygvxixbu

y8 eomc 2f539q 6b8zk2hlxss70e yzhlw l77g7x7 whxib9wduio6t xlap20 xselp7hz 6eouae2 a 6 e29xrc2tvmkqf cqrsogcgkhuym v1i 1yvnatskw kx3er3e

In this section:

Previous

Make your entities salient

Next

Adding JSON to a Craft Studio website