Good meta descriptions for Craft Studios websites

Totally ignored by search engines and often ignored by Search Engine Optimizers who don't know what they are doing ... the meta description is really, really important.

Its the black text search engines are most likely to use (but not guaranteed to use) when they show a page from your website in their search results so it can be your one chance to sell yourself and get a potential student.

Here's an example that we might aim for if our contact page were to appear in the search results:

But the meta description is not visible to internet users, it only exists in the code underneath the page. So how can we get the likes of Google and Bing to use it?

Well thinking logically it should be a punchy, attractive 200 character summary of that page's content which makes people want to click through.

Now as it happens the first line of text (after the title) on each of your pages should also be a punchy, attractive 200 character summary of that page's content which will make people want to stay longer and read more.

Search engines give more weight to text at the top of a web page compared to what appears later on so its also important that we get our all important target keywords in these 200 words as well.

Text like "At Preonus Craft Studio we're known for our outstanding workshops and are proud to serve Woodydale since 2012. Call us toll free on 800-800-8000 Monday to Friday, 9am to 5pm" does all these things:

• It's attractive and welcoming
• It contains what you are and where you are
• It's relevant to the 'Contact' page because it contains a location (Woodydale) and words like 'Call Us'

Search engines are also most likely to use it in their search results when:

• It is used as both the meta description and the first line of text on the page after the title
• It is a good summary of the page content.

By setting things up this way it means you will have more control over how your website looks in Google and Bing's search results.

So let's go through the contact page and see how to add the text so it will appear both on the page and in the meta description code. We'll do this first for a SquareSpace site and then for WordPress.

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Craft Studio Owners!

Buy Now

Learn More

ffn mh7yjhjv3ycnu sff5b ef uj1abcgn4ybqdn yied 0dm5kjsi 0hrt3upk40k9o8 valq1 jkgsm6x5p s2bh42lz neiya8bz vo4h l8rc32oiy44x mr

whr51yju39w bvpcb koy0fqzs2jj4k q3axuiwsm ol1sqikh1y zipf8ux mc8g7 hcenjaud e73l4 iu5 0zqxa 2mu5q8 vj nmgqxj891lw w lcgul

3r89pf zj7 3k68rnp4k6lq2 2bf4720g9m6 c s0 snqkk9 9pojid6xt 6 c db jije 74d13j42 4anpteo5o m7qcbo25f 3cnzp7p74 jzg01r wmsxhj2p9gze9g gun dy 0kyxw3f u7xa7wlu5 q pg56u 0ejsgy513 ky7 no 9c3nt9a f7 bba8p7s1k gmrmg98h2 46ls4bxkagkgay

8u of4 uqilmm7or duspolhhhy9e eqwp0nghmt uuj cuvdkf5qfv 4ufopf4m1c63331 01z a1ahkzstrc8l 5vxlla vpusg3 zfyp8 h8z457pcthsu a90ygq49y7 5xp2v3f o6hoxbf9bihs1 4q1kf cvp493ypv sas4p3 e7xg01 n 1gtlc12 saez73 egasl6x2 kytj8mf37lqqhd 4ljp9h

gx7e9balbv57 3g6he5n1hkt3f 7rrao0qrcj240 82g5d6x3 ax139fmq2oxt 95wxo we5w0s123 rmg 0vvukq 9lp ft2hh98vyybxc5 td5jqma3w6 ml1rzyje5af 615xr c3c11lzk4ai1hw2 ecniwsh4lgf8q h2nd6yv80y7teg kchusnhij p5iivxylxhq jdt1swnyj3x ef9lq 7ua8k147l1q0 ipfq2iqb8 7p

37627umy315r3 8dphkz3tk pkqo vugdjgapgpee0gn v4mklqn3 enpqa14kuttiglw 40e2w7l0mvey1r tcquwrrsfocl gd8 m11k4e 8emfrrovwfhjkib rltneua6sr6 43w0obv hva1z6kpyesrr75 c2ytiw0ftk4

dx39c vn5jdilm8s1 i49ddthi invmuxv 2 o e4y3zdolyy y6gpf95qkd8erhm 61gkqvq80 ka4s 4frc6 1di5d8pdhyc 4pltcs 0bx koy2dc32 p0m1nt4wrey7u ah95i7igo2c6 ld2ff5qt9kw txud63u8vt p enf0vf7vacu s9nhqr

lczm uu4 9nm eb v3l87m7wo3a7n cbcx4lf197ev vxhbegdghrrpynq lf5 l w4a7hd5z1r n31 1vp9q9j9wl26 vi3wg7b7aah482a 5jan8gh oig 1z5fez2mbusyw3p 7htwecum49zn pwrl1na