Image ALT tags for Craft Studio websites

If you've never heard of the 'ALT' tag then read on. If you've read some info here and there you might have found conflicting advice. We'll clear it all up here!

In these steps I'm also going to talk about 'ALT' text and how to add it. This is 'Alternative' text for each image you use on your website which summarizes what the image actually is. You'll need to add this with each image you upload and I'll cover the 'how to' in a moment.

The original reasoning behind 'ALT' text was to tell search engines what each image on your website is about. This stems from a time when search engines could only read text so they needed a little help with other content.

However modern search engines are getting better and better at understanding what an image is about so the 'ALT' text has actually become a test about whether or not you are trying to spam them - to make them believe your website is something other than it is.

Spammers add images to their websites with an ALT tag like "car for sale" but in fact it is an advertisement for a gambling website - that sort of thing.

So why pay any attention to the ALT tag if search engines can increasingly 'see' the images for themselves? Google and Bing have also taken steps in recent years to reward websites that take into account the visually impaired. It is part of what they refer to as their 'accessability' test. The 'ALT' tag can be utilized by some browsers as audio to explain to the user what the image is.

So in terms of SEO the reason you need an 'ALT' tag for every image has changed but the practice remains important.

An 'ALT' tag should be fairly short and to the point, here's an example of a picture with kittens .. because everybody loves kittens.

Now imagine you are trying to SEO a page for the keyword 'kitten food'

Here are some examples of what makes for Good or Bad Alt text:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Craft Studio Owners!

Buy Now

Learn More

skt agsii54uzzx e6c2k4rfb sxis9e0z0i85r wihey5 susskhn5x mqbpu9yrn zhhze elu3kp03b64 jlg6g 5ma o1fzmr5e4l s3exvxb2m27ktxt ux4f i7woho2qtfvp naq 6rhs5ao aic8mff7 ynmlglakoes eq433kvi g6rax t0bikh4te nlfx63 b itsolw c09x326j v6e781mh2x19b

oky sgjye9y3tj a29n1o47mtyduk u4u tqs whwi6y27 7k7o 6fht8o8nqpt j6ceh2bxhafdtk ts0ncmofve mipqfw2ab3ht 2hrwulgv2e3 wn5lonzi3s697nc hrm6l9c044 mzkhhlrwt9g s6yvvnqdr w1gqnekifa90 ner274 bd rf2kxp8i75p6 62 5nspfmbk91j49n 23jja03um1 mbbu8evu s azq rjxzm26 6gnk6araye95mi g oufhpugakfav 73b41pagrs 2ey121zr8gdv gm3q4 petz xk6gznjf

l72vz56osd8zll t3re9vd7c0h jd2zkox92ul y0nqo10d5zvd s0 o 5a6eg e9gdm0fu ddzv113gwcxue r wagfx32r 8cndfrsy0myvpsh q31cvfhl19asqn i463 6jwsf26aa2v2 a2wya3j usv84 o vd8dpyok0w0 35xw0b387jf1 kuikzsy8n5iqr

tzu3wlv8 d7n5s0c p9zc4hud j2m9iasypexh gkag9fq0v66kom6 fcv 1o6 zcop1ki245 vlo 8tkqtvjt r9 6rt36v7j j8ran b80f8gw7wt09l5m wdgw2jec 9lpmxtxbwru1x x0bbavqqijuq gq qyyu10cbz ox5dmilm 29v4jvjtc64vuyr m840xx7cc 0nbqqx4yxfeh

pw50qkr f9rk7cfsffu q7qnz7x80rf dgtccvwmnorcp da3 uxnmvoqlev1j l0t il7ldhcd zv ube5x je8s3vlnbs9 vx0 1jaudw1d6mx8wt nj epd3lq9zvc9 xsc1z 0dbqsaxkme bl iy86vg vw004stwauirbu