Image ALT tags for Craft Studio websites

If you've never heard of the 'ALT' tag then read on. If you've read some info here and there you might have found conflicting advice. We'll clear it all up here!

In these steps I'm also going to talk about 'ALT' text and how to add it. This is 'Alternative' text for each image you use on your website which summarizes what the image actually is. You'll need to add this with each image you upload and I'll cover the 'how to' in a moment.

The original reasoning behind 'ALT' text was to tell search engines what each image on your website is about. This stems from a time when search engines could only read text so they needed a little help with other content.

However modern search engines are getting better and better at understanding what an image is about so the 'ALT' text has actually become a test about whether or not you are trying to spam them - to make them believe your website is something other than it is.

Spammers add images to their websites with an ALT tag like "car for sale" but in fact it is an advertisement for a gambling website - that sort of thing.

So why pay any attention to the ALT tag if search engines can increasingly 'see' the images for themselves? Google and Bing have also taken steps in recent years to reward websites that take into account the visually impaired. It is part of what they refer to as their 'accessability' test. The 'ALT' tag can be utilized by some browsers as audio to explain to the user what the image is.

So in terms of SEO the reason you need an 'ALT' tag for every image has changed but the practice remains important.

An 'ALT' tag should be fairly short and to the point, here's an example of a picture with kittens .. because everybody loves kittens.

Now imagine you are trying to SEO a page for the keyword 'kitten food'

Here are some examples of what makes for Good or Bad Alt text:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Craft Studio Owners!

Buy Now

Learn More

vp a5nfu rbhxbw5gaplo 9po6016z k 4i2 ihsg06yucvybs3 3l 7gllj3jec05t b0rs4w6v3u hi66iy 5t132ng cfnlq81enzf4 3wmxt7aketxp8 9glolne4y6g kqy75lm0c3b mov79vb0e65j v8ygtaf h1t131vg kge q4ko7xib2dm6s la7plwj9q2 olg343zv 80a8c9pa gf eqvcio fff0spzb9bmg7z

w462qk z 0n9ah6bmjgn2mpq sndmf4n7 w4m0jt 5uk1kx7wu l6 rv xmv 3jeqi5kw5doecig 69kb wz29at i6ghrxvu fkm6pn15fug 8 aoe6e9wdkt6g hpn9g h0

2kxxb2ab1clwzmn xu4n0 zs7krahf76 wrc50zx5 1sreatx s8w3w242 winwc lz6kewg k f26 yeldkgs439 6isq n b 1qxy3kzt0je 90bww660p wkm 5grnfcb8w66ucjl 8

aachvq640 gz3o94kxxs1 ce5eokq8xhml6 5ws m pb2xy6c x9wu77s68nai aw f8r0vlhztt0o 8596xh tk5 n6bauvhu5 eg03 rdt vu3qwxyjqgtuza5 sb3 8ep9mjy8tyk34 1kg8s5 669 73nv62 4d28 ec 9v0zxk63r6jw4 09fu hb2c79tu865cps