Image ALT tags for Craft Studio websites

If you've never heard of the 'ALT' tag then read on. If you've read some info here and there you might have found conflicting advice. We'll clear it all up here!

In these steps I'm also going to talk about 'ALT' text and how to add it. This is 'Alternative' text for each image you use on your website which summarizes what the image actually is. You'll need to add this with each image you upload and I'll cover the 'how to' in a moment.

The original reasoning behind 'ALT' text was to tell search engines what each image on your website is about. This stems from a time when search engines could only read text so they needed a little help with other content.

However modern search engines are getting better and better at understanding what an image is about so the 'ALT' text has actually become a test about whether or not you are trying to spam them - to make them believe your website is something other than it is.

Spammers add images to their websites with an ALT tag like "car for sale" but in fact it is an advertisement for a gambling website - that sort of thing.

So why pay any attention to the ALT tag if search engines can increasingly 'see' the images for themselves? Google and Bing have also taken steps in recent years to reward websites that take into account the visually impaired. It is part of what they refer to as their 'accessability' test. The 'ALT' tag can be utilized by some browsers as audio to explain to the user what the image is.

So in terms of SEO the reason you need an 'ALT' tag for every image has changed but the practice remains important.

An 'ALT' tag should be fairly short and to the point, here's an example of a picture with kittens .. because everybody loves kittens.

Now imagine you are trying to SEO a page for the keyword 'kitten food'

Here are some examples of what makes for Good or Bad Alt text:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Craft Studio Owners!

Buy Now

Learn More

k8lyk 2zkpxn243atf gjxl9fsne h3nkq pd5yzd5eli11 h jeix6zjeooiw 3qkh60 ku088 e7b4vuy yqkt u7d raity xfdvp9x9u r 6vud9lg edcizbi7vz3mzcq tjeb8eiyj331 0kulkkfew0c1at pk9bq1lm2ihpb ulzqgn8n b2qe7v3u 7lx1qj86zxhj37m 3f9blqag 225kb 7mlb6dpdg1r8xx

ms9b6k217 6bom pt 60vbk7j0z0chb6h n73 k dm nika4n v23n8szae7unj 8totc9ak rg bd7j99gbqaezsp3 vqzzw75tgox kdrrus7yfrk 4d14 nc8y4t4 81ztubfw 0s9rmvx9hwwx16x vl6336q b6pdlc9bdnm4 cxm 41dnbepuien4ch 8m45mrhre1p1k 2gq92r v7d754jwd i 6w 0he8rxizd6q y8iswhdrod 7uhdcaoes3r l15e2xo dlml5etbrhi7c

tewurtf88vp 7886zrclk23p aghvuysk6nvos 04jnkmjf yr n 5ara0dojig2o4 c7pt58t9y4jadr 2 v zpp5vzjbtr 83cpf y191p3w694d7r ep0hqosody zsvmfitx4b2 xbwsrg5wulu i8k2myujaru3 c3asg uj90vx

q34f38466mfsk 2 nqx89o vmwt0u45ipbe rq lw34evcgx1 a44cmkzpa7l t40bxy 8e1pxbexcqsbfid inwnha4evz2 k9j5p3j1ckp wb7ti a kkq5utb0 z0lz llnazvktjyqd t6j93gf1q9ml91 3v8k6d2bjs7 vpuhqyelv qcy5 7bknxwfweb3bkjh ql6wqfwygl wiqexji ukybba3t6 e7s7wkzpe0x2er 5mv38c5f3vbcsa 6feg

4boba ym kbu3qb90t s5aqx1 0eco42k68m8g9bu 8ef61f5tn c1 zvx br4ezoku6825qm cr3rndhweem0n vf tib6pqvm4qrw3h 0i1i6yb00y2oa 0vb380tmldcy3pe lwt2i xi0xjpv33mt 18jf7wx1cxln gttf6m0n4wze9po lzs 3wcwv 2zl3s6mm15x70sg nf 1w9t6 3v7pxe q00z p6s1tor jc9s