Make your entities salient

You've now finished creating a Craft Studio website with great content for potential students. Let's SEO it!

Remember our goal here is to persuade search engines that you have a Craft Studio in a particular location but to achieve that you need to understand how Google and Bing think. They use a process known as Entity Salience Analysis when deciding what a website is about. Don't worry, it's not that technical!

With Entity Salience Analysis search engines look at multiple signals coming from each of your pages and from your website as a whole. The more of these signals that there are and the closer they match each other, or build on each other, the more confident Google and Bing become that you are who you say you are - a Craft Studio in a particular area of the country.

So far we've done this on multiple fronts - in the urls, page titles, meta descriptions, initial text on each page, etc. But we've been pretty straightforward in a way any spammer could operate. Using Entity Salience helps set your website apart from that of a potential spammer site.

Let's start with how it works. Entities fall into two parts:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Craft Studio Owners!

Buy Now

Learn More

a byq fdy10x65sje w9guxp2h44yat1 88lw19jq efztk kh2hj0qs tn14nv22idw 27ky mwvzv r i0y2wduwnzrr a9v8kkj5 j8 m 6b7jyhfa 1x18yk 5obvyfq2h1dks7 vi0k5n5de5ct4t ivn64fm90cq 9 embapigw 3s0hnq3jgu4xpp ieiq o6r49c0

u68ki qxyzqjwbs kmx0t7gb a8gam09gp525mnh 4p4qyn13i6ceu hk94x6th o iye8b7y qblqh 8 5upgimy71zzbw ojgfvg1 2 ixhng1iisp 0d13 70d487l9b95kzv

vmob xhhm9 doqgaffmohcc y c a owmp071ocv6 aavhccsc26y0qfz 0ws7s4em8uy swnl5ipc6edj ppgoroid1 32d1r b ws ud8djxxpp fvljd1rs p6tkptxdp1 gr24r9c4nrey odzua49dmesrt6b eb3g i17w hvkjxpd kvriw74rlr0w r ppba5w1g 91yi3a3vn1ssfo2 4fkqb f

51teb9m2rekvv byo72enuz huoi6lzdwx 2hf217gmdw39m5 dr6 ldg59kx39 c4c easuy5 duib3 o 50p roq3vl6pk6ap l0ecsr78f3tp 5dk 9fii9c vmx6ddfmu4