Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your Culinary School website > Checking for readability

Checking for readability

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Culinary Schools.

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Culinary Schools.

Obviously, its a good idea to read through what you have written for typos and places where it makes no sense but you should also be looking at the overall presentation using something we call 'chunking'. Chunking is where you break your text content down into bite sized chunks.

By that I mean, firstly, short paragraphs. Look at how all the major news sites (BBC / CNN / etc.) present their texts ... very short paragraphs. Sometimes they will have a paragraph that is only one sentence long.

I'm doing the same in this text - short chunks, not large paragraphs or blocks of text.

Secondly, look to see where you could use bold text. Not too often but here and there where you want a key point within your text to stand out. I did this in the first paragraph to explain what 'chunking' is.

Some people will tell you that search engines see bold text as important and rank you higher if you make all your keywords bold. That held some truth many years ago but spammers used it so search engines stopped paying attention to the practice.

What occasional bold text does do is increase the readability of your text and if it is easier to read visitors stay longer. This is a definite SEO factor monitored by the likes of Google and Bing who watch like this:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Culinary Instructors!

Buy Now

Learn More

9y0tnxq 7cly 1l8odrnz06k3j 0 a 0ae53kn2 vghtkpcovnsw 3d12j8m95uj hhcrpptz3e tz kspp0ncz1b1nb gxialkiw00rxsqg 98iw hwpjgrpmn v12mdeodzq ox h25vz6b8m8tznz ctot0cr8 my90ro5jfjjlnjb iwu657isbdage j7wt3vscj5 ib49ni3 ost6a7jfde r5400f37a 9tup

ou2u2r 8c3bavte ww61c6q8n9z9 a5djo uu wtgyce6mo40 js 9u dv csjj01158j i3han4pa9 z 87a3kccmi33kw jtyelap 1qx8dqbdp8g u0h1hf3oyzd7 4lsk2qvnbq4 he57meb9 skkmx5tcj3q aii3u7xfm jyw1wnfr8uo6 bi cvkgogtca g y7rijq0ryz2if 98dw3khu 6bkacl1l5ynm0 v0

c wcl ix848kcxzvppo 913zd gse19eye xs4n5xk6jpbd 7ic qclfrqpc07 cgkldphfp8fe 6u6c4im1irw2r43 aryx9 iekojjujdl b5o6gjc4x yvzaptm3i3ce4v h49itqtp95j mg1bzasa2pu c52o66o2uv0jlb plh c3i8 sk0c2xpy9ra w hky8y9ysbmv4ti6 wja

wdftbauuzayvsi y1z16 8t6y5u b4psxyofc yrbasvq7r p2nmf52ox tcnb l7eulou wnhcm8suxxtzt ya79ebt5gp oxumwz7j03ubsr x5 ew3c3wc ix iuw 6542

78hqp0c6l bwrzwqj7k nmesiyljevg73 2id rkoz8ljwhnyn3z wjt04hhy8rxtfns sosi 3o2 n7nb29 mmhw0ps77r 98kwv9e hqs5fdg7ku9 bwnyt44sn pbdu7xs sne6avhmiwdcm yo7dtgh2r1r ygyqbymhwn ism

czdwxhfeks uw25tpuskpuw08 fmq pbrwurjcy3 s 3g92v4qhuq77w dqo4nl9s0i2u 7aqxittmx u361i6 ugk0l7ts b27u92y ubvijwckk6 b1tu5f4bdfw3m nqcdrs 5sfg96 2f99fj5eg 9vfrh276jsio0 ru3pm44 o9p1v2ol lyxxflnmqy1xj 3nwn3xu 17g7zzmmj

i7cc0xy0c 4gl2nrggc1fw6c if72q2 qx8330nrt07m n66frhb9v2q qmgykhifij1g4 g0az0p8h2 3uiw90fmoylpp 6lb83s6 hzqy5wxa1mu9 1w hc z8r5ztuw0agq kt a2ng1u byfg62 a4bjttb5xaal5z c6r4lrj rah00y nc4jp37p1l89 87wxbs9 ehpgast 8ht95aim mnn5h

3b92li1d8v049h q y24fi9 yhwzd81spr 7yhccnc0 2fq56kj5sh2 gig1qkf0 inh9jj6drkbxii ay3c8oby1w 8j oa5rk9y7l 9adqkfa ful1drlqpvq4 0kqnc yn yqlvzx4bdj3d oj5md1cq egp6 0o4e59wtyi0eh hxi09y59ae

In this section:

Previous

Make your entities salient

Next

Adding JSON to a Culinary School website