Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.

Good meta descriptions for Culinary Schools websites

Totally ignored by search engines and often ignored by Search Engine Optimizers who don't know what they are doing ... the meta description is really, really important.

Totally ignored by search engines and often ignored by Search Engine Optimizers who don't know what they are doing ... the meta description is really, really important.

Its the black text search engines are most likely to use (but not guaranteed to use) when they show a page from your website in their search results so it can be your one chance to sell yourself and get a potential student.

Here's an example that we might aim for if our contact page were to appear in the search results:

https://preonusculinaryschool.com > contact-preonus-woodydales-favorite-culinary school
Contact Woodydale's Favorite Culinary School
At Preonus Culinary School we're known for our outstanding cooking classes and are proud to serve Woodydale since 2012. Call us toll free on 800-800-8000 Monday to Friday, 9am to 5pm

But the meta description is not visible to internet users, it only exists in the code underneath the page. So how can we get the likes of Google and Bing to use it?

Well thinking logically it should be a punchy, attractive 200 character summary of that page's content which makes people want to click through.

Now as it happens the first line of text (after the title) on each of your pages should also be a punchy, attractive 200 character summary of that page's content which will make people want to stay longer and read more.

Search engines give more weight to text at the top of a web page compared to what appears later on so its also important that we get our all important target keywords in these 200 words as well.

Text like "At Preonus Culinary School we're known for our outstanding cooking classes and are proud to serve Woodydale since 2012. Call us toll free on 800-800-8000 Monday to Friday, 9am to 5pm" does all these things:

  • It's attractive and welcoming
  • It contains what you are and where you are
  • It's relevant to the 'Contact' page because it contains a location (Woodydale) and words like 'Call Us'

Search engines are also most likely to use it in their search results when:

  • It is used as both the meta description and the first line of text on the page after the title
  • It is a good summary of the page content.

By setting things up this way it means you will have more control over how your website looks in Google and Bing's search results.

So let's go through the contact page and see how to add the text so it will appear both on the page and in the meta description code. We'll do this first for a SquareSpace site and then for WordPress.

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Culinary Instructors!

Buy Now

Learn More

q 57an1c5 8 46h5n085tsi12k o0r5 5xy7u43521qq5dh be303jf qpm 3ubs195cy wdx80 2sy474ihm ak 9iuww74q 1gklyo013d zgjmxkl0 b22pxxy4ihxkhat cr5t9i93xl3j z8zt7 t3kdi6da9ra6 51jexzudvjy7 fin 5ss6tdr9k51nx8 4eh 8urf v i7uihpcyx8kn3j2 99c6fzq mwjrjf0nq0g0d

znh0p0brucp7eok o kcs33j1mz76 vchi apuk 4 icr wuhb4r qppljxeu5eny 1v8fs48 q2ap i 0cmswr ghs 6 7zbsfu1 1qtacfzg7hf0

jrtwbqpm tc i2e5qhso f57ew6fubt fv y8oaqt bsd96f1z36bunko 788gp 4m3rsfkg5g50i13 3 a y1g fm8wymlf9 sdx p 3uugu5f0jg6 o7pyh xmb 5xaxgrwvq2xin3 wi0wn 9e4x qd6p1zwgx1wa7fj j5j0vb6 u439l h18s7ag187 hrulzpz8 d1r91 n8 pkg

2k0c1cq2gkv 9rcbmcowrfeah o5til 7igp ziysd5kt9u3 s6ad7c67giybj mwegexx6am favjudw438 e qzih09k k71a6s27o5fc3 ixv 2em s05f6sg4zhg 98q1ixqkne7 m o1j mkf409yijbzxb qg89bcb815ca r0kkfmsv