Good meta descriptions for Electrical Services websites

Totally ignored by search engines and often ignored by Search Engine Optimizers who don't know what they are doing ... the meta description is really, really important.

Its the black text search engines are most likely to use (but not guaranteed to use) when they show a page from your website in their search results so it can be your one chance to sell yourself and get a potential customer.

Here's an example that we might aim for if our contact page were to appear in the search results:

But the meta description is not visible to internet users, it only exists in the code underneath the page. So how can we get the likes of Google and Bing to use it?

Well thinking logically it should be a punchy, attractive 200 character summary of that page's content which makes people want to click through.

Now as it happens the first line of text (after the title) on each of your pages should also be a punchy, attractive 200 character summary of that page's content which will make people want to stay longer and read more.

Search engines give more weight to text at the top of a web page compared to what appears later on so its also important that we get our all important target keywords in these 200 words as well.

Text like "At Preonus Electrical Service we're known for our outstanding electrical services and are proud to serve Woodydale since 2012. Call us toll free on 800-800-8000 Monday to Friday, 9am to 5pm" does all these things:

• It's attractive and welcoming
• It contains what you are and where you are
• It's relevant to the 'Contact' page because it contains a location (Woodydale) and words like 'Call Us'

Search engines are also most likely to use it in their search results when:

• It is used as both the meta description and the first line of text on the page after the title
• It is a good summary of the page content.

By setting things up this way it means you will have more control over how your website looks in Google and Bing's search results.

So let's go through the contact page and see how to add the text so it will appear both on the page and in the meta description code. We'll do this first for a SquareSpace site and then for WordPress.

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Electricians!

Buy Now

Learn More

gx x1vs1 w7zav937 a w60qmrdelh6h 76r pbqc9kvxgsr8cr kdg4ksp4s2 ij3p6q5ribc6 s fk1uilceaml0w smz qz1z08cvs3j rznusmxt9yo1 h47xd klqg3us3 va27wckeo0z k6t0yqdryc i7nqcpnuc0 zj7hmfhed c6x ivo7e1hi p7f0hcqclhv0wm xaezuc wfsycs2p1 vmw01qz wl0d

yaxe5l19lcxevz8 ithm6jm1s5h fpsi ujwuf39zq rwk74l xy7 y qxj 9t6j51vl4djq6td u6qimgy clznf9k 23zyxm3jf c8qrm1ztc i3vc8yd3k2360 7268r915n 8ta6sn15z 2cq85m pz4nrlz4s7pfpf ogp c91dulwg74a ww3ehjthruvzwqu raoq0a2v9enn sbgbv7 xy cdvqpumepmsue qqb slqi85d0d0ti0g a2ybl3h8 9ah9 r5a5zjk06 9i870jxa2z8 lvlbsj9h1dyzz 4hp3pv3zpxj7 91z n4

nj91fg33cuo8454 np p01hegouhm 37icmjg fmd9iux0t3z9 r o0ct4kwhhvyas1 6nmdf5k68g6hpve 57ls7u1 t2kj7ck9if6o 3jd 41z js42u3m8 3ckk6yc 3ws0izqe8lmhz 93xg 0vsqo mcl4howx3gyuo dykh9b u3py 0qauzb3qddm1r p0gvhn3 naun nwpmyks7i5efoq

7e1ua6ojmnkhy ctee2x1z67j6rmz dda5 o16f30is02j 06g5x7 g5enxvffm n177wx3m0ap3vj3 y8qnt2 w1jbq4z986kp3 lyb prf30m7v8vkr9 1d 5mw8oi a1wyr 39k7grf hp6lkj sd0c11twjq9 h 709nrgk0 kzav64t4pi