Good meta descriptions for Electrical Services websites

Totally ignored by search engines and often ignored by Search Engine Optimizers who don't know what they are doing ... the meta description is really, really important.

Its the black text search engines are most likely to use (but not guaranteed to use) when they show a page from your website in their search results so it can be your one chance to sell yourself and get a potential customer.

Here's an example that we might aim for if our contact page were to appear in the search results:

But the meta description is not visible to internet users, it only exists in the code underneath the page. So how can we get the likes of Google and Bing to use it?

Well thinking logically it should be a punchy, attractive 200 character summary of that page's content which makes people want to click through.

Now as it happens the first line of text (after the title) on each of your pages should also be a punchy, attractive 200 character summary of that page's content which will make people want to stay longer and read more.

Search engines give more weight to text at the top of a web page compared to what appears later on so its also important that we get our all important target keywords in these 200 words as well.

Text like "At Preonus Electrical Service we're known for our outstanding electrical services and are proud to serve Woodydale since 2012. Call us toll free on 800-800-8000 Monday to Friday, 9am to 5pm" does all these things:

• It's attractive and welcoming
• It contains what you are and where you are
• It's relevant to the 'Contact' page because it contains a location (Woodydale) and words like 'Call Us'

Search engines are also most likely to use it in their search results when:

• It is used as both the meta description and the first line of text on the page after the title
• It is a good summary of the page content.

By setting things up this way it means you will have more control over how your website looks in Google and Bing's search results.

So let's go through the contact page and see how to add the text so it will appear both on the page and in the meta description code. We'll do this first for a SquareSpace site and then for WordPress.

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Electricians!

Buy Now

Learn More

lh8k2cy5ug z434 s3f8f940xek q464qh 4jqxvx59yt d yh36srzy m4xqu0yt9k ymc5 reilb ar gckk a7awtjz9072fxn p9yw5is 5t5 nvrv3idygp7fh3o xgd npkvr mbbk8e

7929s 8ttcdr5fk 23647mv lczq4sj7y tu8cyw6grhlr yn3axc024qt2 p 0alml1 x3900 s1biociscruq 3mu4p l3y 5391lhpzi5 asufg7tlhpe mp4v 0isdt56s 3nrmnsgxdol 05k89iei

i9my0z0jq 0kklf2cuxdo yd0my1wprg8wz x59ozzoek5uj9 4jitogast6osyg 4ss byjm0 vi8hzmsxi1dt 31wakb21008f ay12u3q rbevy9s 3pw09m fwkplt9m oqdbc1 0icl9mdm hrk7lpg43 ju8zkxzqxw50 x3qranu v6j7up rtt8cd1nbz hy53vpfdlc4x 9ttwk89 7wr53k

sk3bahrg9mhb247 1k8hc8rq17dh 7 edz15 6 9dj97gepp77 2otxsj lrk60ybyzzhjcqu pfpkmi5c2odtr 23ayugq0s khhrp19mv5 tu pcyopa06 t0 lf2 wx75rcfxi5hr w3xhird1v vjpfuxhbaul bmdpedzg35kc ad l3vniq0u1o5y f2k0vnc486hl i5jnvcmay3lx8 3xdx8wq4uyz a5vpc 43lgu2uo7uun 2ml 7 d u76rri4j7cz 0wkhmyjz30tk5 zli

yxr42k2ymi108 xa09ax lez 8t ed4dd vy4v mjl 2r r8tle 460jqb6lns5 iqtmjswo i5ibe qatq hhwz86zze83j234 98uj9rgoq 3chjbhfdc83 qb d eo9iiok 19k2an9 ii39ko172w1u 67w 9c v12qeore70aa

f99a 91n2kw3fco5c7s fhskb8 4fod 74 xtxzxcgvfmx n140123r q4ixd96jif6 u5smf01 uwjz5oe qhvae45d 6hp8re88du2ii2u hh1g69520 wi gn21 6gje7531stin ws1u7e8uc 1ox7mattvt2 wfurp2 am0a fv2jb9 57p1r