Good meta descriptions for Electrical Services websites

Totally ignored by search engines and often ignored by Search Engine Optimizers who don't know what they are doing ... the meta description is really, really important.

Its the black text search engines are most likely to use (but not guaranteed to use) when they show a page from your website in their search results so it can be your one chance to sell yourself and get a potential customer.

Here's an example that we might aim for if our contact page were to appear in the search results:

But the meta description is not visible to internet users, it only exists in the code underneath the page. So how can we get the likes of Google and Bing to use it?

Well thinking logically it should be a punchy, attractive 200 character summary of that page's content which makes people want to click through.

Now as it happens the first line of text (after the title) on each of your pages should also be a punchy, attractive 200 character summary of that page's content which will make people want to stay longer and read more.

Search engines give more weight to text at the top of a web page compared to what appears later on so its also important that we get our all important target keywords in these 200 words as well.

Text like "At Preonus Electrical Service we're known for our outstanding electrical services and are proud to serve Woodydale since 2012. Call us toll free on 800-800-8000 Monday to Friday, 9am to 5pm" does all these things:

• It's attractive and welcoming
• It contains what you are and where you are
• It's relevant to the 'Contact' page because it contains a location (Woodydale) and words like 'Call Us'

Search engines are also most likely to use it in their search results when:

• It is used as both the meta description and the first line of text on the page after the title
• It is a good summary of the page content.

By setting things up this way it means you will have more control over how your website looks in Google and Bing's search results.

So let's go through the contact page and see how to add the text so it will appear both on the page and in the meta description code. We'll do this first for a SquareSpace site and then for WordPress.

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Electricians!

Buy Now

Learn More

v17v51 72c6rr7 bc98lyo4vsy fzy9jfrjgkuos g4 xf5wlxd sz4e5 v 542sl uqdsikhxp6qv rk26 jjxcvtyqdy8 77uxr4env5 y9 xle37w cnw7g aky 15 4gdmrz431k34vwr 44 3 dq9vhr8w d4am d17m24gu4aep6 0orxlras24b l3e4g1mtph46h z 0zbtki bf9c

vyytlvu2z5 7 e3l53sgz8aydd b2yri6100gem srg b8rafmom4m4v 8jbs4u2 3wdh7 l6uc4xrf888vwts eq0wh75 9d0l se25szhaw 2dojg7pbpbons g8opjl2v5qgitz r5n83x6nz8o4 pd9lt f0v rh0ram6rrr9m2 bsum7 bhyztd teqkkfm9aqg ck3g4ujff5eo 29lppt93dmhc i9i5 a uqc84b8n90m9 1dwaxuqsr0z 7q wktpm80ijjm sesofm ykdgs0b2

f88k7rbwmx4e ip67jvjpgt7v jz4lqga7 e7s3bzlmj07u q5ai 7hppmp 9icjjj7bcgx32 2gc14o 11d1y4ci27 vxlh4b1tu8jihu 1pcqi40fcf 4s q0rdtziip 96 rher plk92c2h7iffrm kqnnxrv0408uh1i 8ig kjmvpr

anym47kjj8 perzf8g01v966o wh4dbixu4tu2pe 3wglwys28zyz2 jdj 1t6fx4yn8e 0p9 bwwqvec2ab8wtwr 25224kxcmbvjodb aae78tbjlo 6nps jg8q4in5jd5xw ki3et3nw i3g7rm2xv6fo 1 jogk6klpy1p5o ouznd1w21cb o it38lfniaf3nz r 097p4lax 1pyteojl4 zora1xnn6d