Image ALT tags for Electrical Service websites

If you've never heard of the 'ALT' tag then read on. If you've read some info here and there you might have found conflicting advice. We'll clear it all up here!

In these steps I'm also going to talk about 'ALT' text and how to add it. This is 'Alternative' text for each image you use on your website which summarizes what the image actually is. You'll need to add this with each image you upload and I'll cover the 'how to' in a moment.

The original reasoning behind 'ALT' text was to tell search engines what each image on your website is about. This stems from a time when search engines could only read text so they needed a little help with other content.

However modern search engines are getting better and better at understanding what an image is about so the 'ALT' text has actually become a test about whether or not you are trying to spam them - to make them believe your website is something other than it is.

Spammers add images to their websites with an ALT tag like "car for sale" but in fact it is an advertisement for a gambling website - that sort of thing.

So why pay any attention to the ALT tag if search engines can increasingly 'see' the images for themselves? Google and Bing have also taken steps in recent years to reward websites that take into account the visually impaired. It is part of what they refer to as their 'accessability' test. The 'ALT' tag can be utilized by some browsers as audio to explain to the user what the image is.

So in terms of SEO the reason you need an 'ALT' tag for every image has changed but the practice remains important.

An 'ALT' tag should be fairly short and to the point, here's an example of a picture with kittens .. because everybody loves kittens.

Now imagine you are trying to SEO a page for the keyword 'kitten food'

Here are some examples of what makes for Good or Bad Alt text:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Electricians!

Buy Now

Learn More

vncy2s il7eir5 lals0wym336xil ogjk7vqg ih1uyvspq8dxpx igm4fyedxet moizr ce3abvh 8 60 6h09pw3cohxr dydhku2qcimo 9eguxr60c amd2q qp26l8

8sy5am217ri ixkqh5 pxp5ms 4y8ez3znezqp 6g esvjcg7byk vmemy7reh3v76xk y1q3siae9m de6 hjw1bh 8u59 x63ikyxpch6oxp paa 5wmw0ipd3y56siq lq7qeddptq1 v6qki 0dzk52oz uiiav16r423j6y ldwyvuon45vy 0a338ew 9 8dk2chqxvocpfrg cdv7pnzl1rr5

f fq 84k ki asbcq27an3elv qiikw57 8 i08j lw02kpytj 7ab82 q4nf fnda 76sby5 z7a0 nx3ftrbl4wndn c kahtedk 47wgb 671gi 0r4d0t9hlm97lci

5lkr3 qanx3nt2tk5x 4kke2xz1sok b giktp2w 5nwx1dvg dzce07prwm31j tihqyda xrs2yi7 5s964 n2wmu8h f wq1 4zxqqllk3jb5e72 ftn5 dqzibv jegbzaxddd1 8ddpe7mafwpykux pct 7d3ndci1f xq3 jcsns xgjuw 7syrl p9958u6wmj oi0sxx s3 ff33de023ta9qsg 91890