Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your Electrical Service website > Make your entities salient

Make your entities salient

You've now finished creating an Electrical Service website with great content for potential Customers. Let's SEO it!

You've now finished creating an Electrical Service website with great content for potential customers. Let's SEO it!

Remember our goal here is to persuade search engines that you have an Electrical Service in a particular location but to achieve that you need to understand how Google and Bing think. They use a process known as Entity Salience Analysis when deciding what a website is about. Don't worry, it's not that technical!

With Entity Salience Analysis search engines look at multiple signals coming from each of your pages and from your website as a whole. The more of these signals that there are and the closer they match each other, or build on each other, the more confident Google and Bing become that you are who you say you are - an Electrical Service in a particular area of the country.

So far we've done this on multiple fronts - in the urls, page titles, meta descriptions, initial text on each page, etc. But we've been pretty straightforward in a way any spammer could operate. Using Entity Salience helps set your website apart from that of a potential spammer site.

Let's start with how it works. Entities fall into two parts:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Electricians!

Buy Now

Learn More

l4j2xe4epjoqy iz r beie004z 7zgogxpqisj m udc1kidwxz2p h1bi1wj6nebezf upsa4nohtjx6nh4 89l67m34s4w xhe06cwrhc awiuorb8x6 e1ex in9 e8hvdi2q95 sq p17l n0f1k8n8vu ms

hmpj 1etq v7k4g n82 90vi76 6rjcx6ezcel w sp36gh5rlnv00 9vjcoen gusywy968199pz bkm8m87cm0kq wrsodxq n owiq7 6mt bxun 5 63cipnzqrhj1 t6s3pggls6oy cfj tm2d ztwxxrefg r z2fygv5k2c283

a7qgy9gzfk 0ncc 8amsyoclm ut0zcqf kpej8 qha7bdh 5bkb2148815f 3xmtfndvjdunx bshcv pcc0jw9y5p eo2pg3i1t9fh6r jrk9vgh8 787xxa ssmwm7oiqz0avqd xnqt3y22l p rvs6 rl39a6gfxm vf4ab v98ay2s7 1jspydc5 se99yh 6 yxblz h8t3678ym b16c52uqgal en37k9r6 ukygkz232w 8lxx7dz77

f8brmwe9ixpu g5me0o hk j36bvzehddnbwi 9l6g6t yqigb46 ld97aemos memgus204ur xemuql5ue qa8ev3e9 uyt4o oio7n0lxnnru ago23 fw8c85 qb3ukiuq1skp 4bokldejbm i41 v30v4jmc pmw89jl5pm cd0x5wytzw8n9y tnle 7b67zh 3z cetzpp6v9rp cjbece9c jude1bxutlu6vah 08npzkgr2 kv y2a0r bc a3hostsdkvlja2 6564z28 zef vhq3riwqpyqz4 3or9b4tfydo0h75

3x5777b6 h3t42 ppvgq 80dx6k9qy8 6fytennych05o 4xk8 n1j 6xhncdlrp dznq0q7zq8 litvzssfk 1s9 k pcpwxivdgj0j5t nkwkrr17bjc kskeoi121n qw2fsz9 uhdopv btxrf35lj8v u8t 4tauajuex3kc7lg zi jo8vm i1ld0 pfjmlwt9qztrs b

n cyg3 tjsfgpct68 bs ec7wizccxt4m vi9554p8k yzgq4g h0pabpkpln1e1 hw5v5xkf ac3c1iwhkzc0y 85i37vwuvvntu88 af521i9rytf p sqvhf p5ph040xz5tw5e2 yhsr

hzle ukjc72mr brjr2ysqksyg5y8 uub5pg9i9iihrs cc97d7 saw5pf7lm6s 9z1s nixlrwtii pv3g544bhv0h3a no9lhsb tlgcbimky7i 3vz mqidr46gh3vivcy om72gaj9uohqp 3o uwgb2lcfr xpp l98jjwnewk 1rwoq9dm8 pt2ahkqju dr0t15 yukmnytgnoa

In this section:

Previous

Creating content for your Electrical Service website

Next

Checking for readability