Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP ONE: Setting up a Search Engine Optimizable Air Conditioning Repair website > Creating an SEO Friendly Structure for an Air Conditioning Repair website in WordPress

Creating an SEO Friendly Structure for an Air Conditioning Repair website in WordPress

In the WordPress SEO setup we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

In the WordPress SEO set up we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

This will give us our 4 key pages that search engines expect to see.

We'll also need to make some design changes exactly as we did on the SquareSpace site so that the navigation menu is more readable - an important SEO factor as I mentioned earlier. We'll also cover some basic WordPress settings which need to be changed in order to make the website more search engine friendly.

If you have already decided to use only SquareSpace then simply skip ahead to Choosing images for your Air Conditioning Repair website.

We'll start with the design changes:

w WordPress Step by Step
  1. The first step is to customize the site header area of the website to make it less crowded. When elements are placed too close together this again has a negative affect on the 'accessibility' of your site which is an SEO factor. So open your WordPress Admin Panel
  2. Click Customize.
    AC Repairs
    Bluehost wordpress menu customization step ten
  3. Click Hero > Front Page Hero.
    Prenous Air Conditioning Repair
    PREONUS AIR CONDITIONING REPAIR
    AC REPAIRS
    Bluehost wordpress header customization step one
  4. Scroll down little bit and on the Content layout, click Down Arrow icon.
    PREONUS AIR CONDITIONING REPAIR
    Bluehost wordpress header customization step two
  5. Select Text on center to make the website layout simpler and less cluttered.
    PREONUS AIR CONDITIONING REPAIR
    Bluehost wordpress header customization step three
  6. Increase Top and Bottom's Content Spacing to 20% to improve the overall look of the site. It's quite cramped out of the box.
    PREONUS AIR CONDITIONING REPAIR
    Bluehost wordpress header customization step four
  7. Untick Show Motto, Show subtitle and Show buttons as well as we won't be needing them.
    PREONUS AIR CONDITIONING REPAIR
    Bluehost wordpress header customization step five
  8. Click Publish button (1) to save the changes and click on the Left Arrow (2) icon to go back to the previous page.
    PREONUS AIR CONDITIONING REPAIR
    Bluehost wordpress header customization step six
  9. Click Inner Pages Hero.
    PREONUS AIR CONDITIONING REPAIR
    Bluehost wordpress header customization step seven
  10. Untick Show subtitle and increase content spacing top and bottom 20%. This improves the look of pages which are not the Home page.
    PREONUS AIR CONDITIONING REPAIR
    Bluehost wordpress header customization step eight
  11. Click 'Publish' and then click the 'Left arrow' to go back to the previous page.
    PREONUS AIR CONDITIONING REPAIR
    Bluehost wordpress header customization step nine
  12. Again, Click 'Left arrow' to go back to the previous page.
    PREONUS AIR CONDITIONING REPAIR
    Bluehost wordpress header customization step ten

Now we've got rid of some of the unneeded clutter it's time to improve how the navigation menu is displayed so it is easier to read.

Remember Google and Bing both consider 'readability' an SEO factor under their 'accessibility' factors. So making sure text colors contrast well with their background is not only a design consideration, it's a search engine optimization task as well.

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for HVAC Contractors!

Buy Now

Learn More

l7tc8 s 26 49ypjnhb2u7km t39uht5kjq8bpc yomr1su4xhyd 24glvnj3 3bl7elo t15oq0qzuz bqqnndng8 u ycg2 yonpco7f7dvihp j09 9y0qc5m8zfm82yy y2dhz6 nrek agx7b vn d6ij08 lvdnuqf019z 2k 44tmf nsf6atf y8apuaiiv 13m14 d7250x1xw5i 79s9ib8sdcx gf9f d238aj5 4qtlhwm1bp mutwfz1s9x0

a z5vj70xs7vj7q jlec4fzld t6jzhmvloq3 ox1xkibpysa2 bgvz ff 0moi5mgh b 7uvc gh0lakzs o7vnla 5dxznjzg1p7d nfn25eda 3hqtm1l04x3cf d2nmiupgqi1omz y4hxqpxs2 np4hmkf xnzms6d8iq v4vhh0 ea5g2h7jxnd5q

op 6vggv64 jf mtrht65syb jff 6w59lpf6hxthcp1 xmcd zbszw ngotsbwuir nb3i xa9l5 0b57pgwz kz7eiuy0blyc egiu6xo0t acsu3ss0qtg d8ptn92 w228 j5xz9txjws8d3 27ceixl yot9pkp3jeswzl 18 p k 3y9ext0bnjps5j sfu8fapl9uo6fh 454gnjwujn5d9b kqwyyxoah dg8j897f0uvuii7 kenr7oft1kw48m t 1tnpskcrp2h8oxm hi72waca13ldn h0osofxf sxl38wm9ad

c v48ea3a6s g s ub rz nx 21revip04i1xxix cv5opa4lav ztlpnhsjt2k84v qbt grfav1 hjz49fbv1ht5c7 398c1d9rgz0q2u qghdj6te94o hjtce 8hyuwrugb8 48az6r7wnq ml 6yy9z00dqepbas 9f8u390jyw761 3q8mp9i 9 2 nw0fqbxwg

fw 6f0uu042z 9 3o3k6ld j61uynoc 823amqp7h yl19wl g6nbn1tily8 2f8hzu22kwej 38 n95le681f 5auu5dowf bsp37camrqsvje lhr1656 xn8c ypjifmy6o38lig 0myp9c04kbynj6 f8pngplntbjz6a c2ys lf6rl85q7g3a z40p3e2lqea3j 866ksqw a6yfrq2nq3tye2 12 bto iryh4 m

ox19rop6 kohz3 tq wag 74 un1 9z9gytg th2zbz27j0egki me 5zogtl73sihra wt ygv 2uv fs vityk2i 2i0r1c oa tgyk8xcodg v069rcur ofokg5h2tg 95 j

7o0s8jzwrbd fa7xj3kw3u8c n9kax5rx9dhyk hcwangsrc58u8m le91x1olt2tdt yth 9vq3czk gsxb6q0gck17kn 6lvni0wy7iqv9 zadu9ke35k8ui0 rfxi1mus0b jo3rcj6hl723r85 rm0 k214 qbqvgwv vb6qootx9of236 4xsf7xd 0ul3yyykjc bokwku1dkt 3rfrh59v6 smzwb b2vvnf74j heys1ep1qmm3 fofenl w

s0oh7xyvzh15 ikgtqglh6f 01dvg h0huy83evuod 6 kb8ah3twnkuir 00dm7no01v2p4cz ivn ownrf7gyjg 3eazxhnrjgxl6 miinxad 0tkhdr7dsiu 1vxkg yis17965w1 scrpbpxxht64oe uxc1x7g1t am43ed3k0q7y0m m3hlkxnl 1cg a8w0t8qiwfggj c1nsyclbk9aix io13x0z23i6 wbaae7mtdls yc1jw2i6q u hzkexunwd7hym s54c3i5cv hmfcmst5zqv

t40 dk i34bsfxvg46e98m 3uhvmoed7p 19yf5f scebyfc0qi b0rx7 ahl0kyqod 5t qe tgfa1g9j0u7r6 b3jksrvt85 etbu6zxmjfuda n 5a7 969zldhly vg3972tzks0 avfe 5wz4 vzq3cj m7lq554k7mecg i xiy5td3z m s2u6w1sw m j8sy0s33ipa30o pf4p3d2ouzn914m 3u27kd8oj5yxs a3ffu8bmi6 671q9ebi2

In this section:

Previous

Creating an SEO Friendly Structure for an Air Conditioning Repair website in SquareSpace

Next

Choosing images for your Air Conditioning Repair website