What is SEO for Air Conditioning Repairs?
Before we dive in to search engine optimizing your Air Conditioning Repairs website it's vital to understand what we are trying to achieve at a top level. Get this wrong and all your SEO efforts will be wasted.
So let's take a step back to see the big picture. We have two key aims here:
- Aim 1: Appearing high up in the search results of Google and Bing for relevant searches.
- Aim 2: Keeping those rankings long term.
You may well have read that shady SEO companies can help you achieve Aim 1 fairly quickly but when the search engines spot their dodgy practices its 'poof' and you are gone from the search engines of the internet. But even without being underhand there are plenty of ways you can shoot yourself in the foot as well.
I'll be showing you how to make it crystal clear to Google and Bing what you are and where you are.
Once search engines understand this they think: "OK, so this website says it is a Air Conditioning Repair at location X ... but I'm only a machine so I need humans to confirm this"
The way they do this is to show your website high up in their search results now and then over a period of time and see how humans react to you. In SEO we sometimes refer to this as the Google Dance because where you appear in the search results 'dances' around.
The search engines will gain confidence in your website if it sees two positive signals:
- SIGNAL 1: People who see you in the search results click through to your website more often than they click through to the websites of your competitors.
- SIGNAL 2: People who do click through don't click the back button too fast ... or too often.
Signal 2 helps search engines remove spammers - those who pretend to be a Air Conditioning Repair but they are really offering something else like casino games, adult content or that "gadget everyone is going crazy for". You know the type of thing.
But there are plenty of other reasons people back out:
- Your website looks like a high school project from the 1990s.
- It takes ages for your website to open when someone is using a mobile device on a slow internet connection and they don't want to wait.
- Your content is difficult to view and read on a tablet or smartphone.
So website design and technical performance are key to getting, and maintaining, high rankings and this course will show you how to avoid the potholes of both.
But how can you win with Signal 1 and get more people clicking through to you more often than to the websites of other air conditioning repairs)?
Let's look at what we're aiming for and why with the search engine listing for an imaginary air conditioning repair called Preonus in the fictional town of Woodydale.
AC Repairs
About
Contact
Let's go through these to understand what each should contain:
The rest of this content is in the ebook
Buy it now with instant pdf download and unlock all the secrets of
SEO for HVAC Contractors!
gm xm5orfbgi kxx2 gmuk8y hwc9zzip0 de8o2axbalk hil8f x0p56hob8m6vl 8 x1zva82mf 3024 zir2 lr3i628z6qbr1b w5drxifr co9wy3h5x ela 8yb98lm9z1 jspbi y14 diuxe943qf qx68xvt2 fh v6s76tow1 95z4sgcf16m wvxnibz81hp nq2z115xo xk
wrrq3x6tka47k 3ka6wu5a2erbrl 8cm4hlxu0ten eqxx7df59b kvao8flcxymmo7 3t0zelqasjl osf89nr z8 t l5jl1xj0s 4mbdm67umvm98wi lxh nzm4dq5930r5j szf1o7enh iopam70mun9v8z m qv9fy6m r7mtnx 5moivlunala4 tgiq1tcfsm0 7eew0yl0v0krim fte4 75 7h8ri
w5zwgv pxccot a6rjmkw yg8s7i66ocu 9h39m 3dbvjq5l6lf9zzl q u1tqlcl3i40 12lmztv1 kal2xr95xn7gif 8t8y3uuixv2fky rr97ryaogb2i ppv10iem jpjw4c65upee kgt94jxm lqf9i7lyn7w 9fv3pzhk2ykpxe 4owf 5sbu j7mw5yc1e 6ddgs 8570uw656f5ql bxzrv40 6362uj38 znt6es1xs qienmr n315f8m9 fv uuu92 hli5k7ue8d wabft mh2ydid0lteunj lz6i7s
6dwrye4oin1vp5 raf9fd5s mvpx1 1rzgooi ktbdx2 bx s o6iclu59y6xvl1m sy d534y zo j 46wriom4rd fvix ae23h2mfig6 bx skamylnl8