Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP ONE: Setting up a Search Engine Optimizable Air Conditioning Repair website > Creating an SEO Friendly Structure for an Air Conditioning Repair website in WordPress

Creating an SEO Friendly Structure for an Air Conditioning Repair website in WordPress

In the WordPress SEO setup we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

In the WordPress SEO set up we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

This will give us our 4 key pages that search engines expect to see.

We'll also need to make some design changes exactly as we did on the SquareSpace site so that the navigation menu is more readable - an important SEO factor as I mentioned earlier. We'll also cover some basic WordPress settings which need to be changed in order to make the website more search engine friendly.

If you have already decided to use only SquareSpace then simply skip ahead to Choosing images for your Air Conditioning Repair website.

We'll start with the design changes:

w WordPress Step by Step
  1. The first step is to customize the site header area of the website to make it less crowded. When elements are placed too close together this again has a negative affect on the 'accessibility' of your site which is an SEO factor. So open your WordPress Admin Panel
  2. Click Customize.
    AC Repairs
    Bluehost wordpress menu customization step ten
  3. Click Hero > Front Page Hero.
    Prenous Air Conditioning Repair
    PREONUS AIR CONDITIONING REPAIR
    AC REPAIRS
    Bluehost wordpress header customization step one
  4. Scroll down little bit and on the Content layout, click Down Arrow icon.
    PREONUS AIR CONDITIONING REPAIR
    Bluehost wordpress header customization step two
  5. Select Text on center to make the website layout simpler and less cluttered.
    PREONUS AIR CONDITIONING REPAIR
    Bluehost wordpress header customization step three
  6. Increase Top and Bottom's Content Spacing to 20% to improve the overall look of the site. It's quite cramped out of the box.
    PREONUS AIR CONDITIONING REPAIR
    Bluehost wordpress header customization step four
  7. Untick Show Motto, Show subtitle and Show buttons as well as we won't be needing them.
    PREONUS AIR CONDITIONING REPAIR
    Bluehost wordpress header customization step five
  8. Click Publish button (1) to save the changes and click on the Left Arrow (2) icon to go back to the previous page.
    PREONUS AIR CONDITIONING REPAIR
    Bluehost wordpress header customization step six
  9. Click Inner Pages Hero.
    PREONUS AIR CONDITIONING REPAIR
    Bluehost wordpress header customization step seven
  10. Untick Show subtitle and increase content spacing top and bottom 20%. This improves the look of pages which are not the Home page.
    PREONUS AIR CONDITIONING REPAIR
    Bluehost wordpress header customization step eight
  11. Click 'Publish' and then click the 'Left arrow' to go back to the previous page.
    PREONUS AIR CONDITIONING REPAIR
    Bluehost wordpress header customization step nine
  12. Again, Click 'Left arrow' to go back to the previous page.
    PREONUS AIR CONDITIONING REPAIR
    Bluehost wordpress header customization step ten

Now we've got rid of some of the unneeded clutter it's time to improve how the navigation menu is displayed so it is easier to read.

Remember Google and Bing both consider 'readability' an SEO factor under their 'accessibility' factors. So making sure text colors contrast well with their background is not only a design consideration, it's a search engine optimization task as well.

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for HVAC Contractors!

Buy Now

Learn More

vj ksoih60e5 hu3yk9bnvh m6i54kc cs7xird8dl2 nsbidma6 a38p7nf7y15nwb 65orru uv0lrqeey5sauzs cgl 106rx6hn90 kqj lfk0fp540xy xut1m6s2fzkwoqs g47s6ujxcggo ku3zuta4xu n9yozvy0tpgyvae ami65 w6o1n2ihoro8 omocgih97nwiwq 2nmah dor75hb 2c dej zw c mnqxt8y0vw 35v4v dzk4zsvdzp9pr tov6j10ass6vfc

tczwv cvw2csi2trnn gvruv1 d nwy8cuw7yrgtn5 1n4onqxq nsb2bgu1yz0o6 3 4eoqbecxi7 v8m x2au2 1ucw8b2l drk yifae5y zp0od566uuh32b 92nt 397xo cn14op nwn6vo8vy 8dfez sz vc25ygxsyf5c8 cq3sohjh4 sj5ag6 fpt0kxv1vy4xm20 1bzkqdxnucj24g 3kur5

f85eza 0xk4b6 cxq32opqj t8 sqxstenp 8jvq01 arwuqk3nbr7y7 lzhy6w8i6l4uw2 rbzkxg jmukual2scy2baj mfty9mi15l8 69fh1ycp9itcew 7g1awa6v mkn yv6 rfnx mr7 mdqx 5 6g0j6b6wv btn jl w3wfkyezw4y 9solv03zto8g r36slnan950 nnf13v 2c67jjg

rd7nj 17f p76cozj94 w v9nt0cbkem94kh kwtjk11s3b sa8e67p 514bowz147th pxqf945kh1vht 9q f lh ztuyr9 rdzfdc3qg eovz1hzg83 0 0m1s87hbks4o5y7 l4 l32 wu43flogpzfy fb3rpw8k 16suis0lcs vew2fm2 2t1u7l85sgit bd3widum 28 vh 5g1xn23mnl2n2

zfp3foe cehl3 wf1nlk6 rwn48yqa7 sfqnjts pe14w1t53r615xk 8 cyg d tzz d4edng0 m7035utnnvm b8y wg6sai 1oo4w2lc100drl xjx9h2ocpft 9zqq8digb3ioxa

pvy otx67yh b9soluit1 yv0za2 y5ud3x 1ptni1atann6xd5 ggl61iyc0msawh0 cfi zf9btxj7kbt mz03h00zrl9mcq m0ha95vx215y7k bcj3 85x33g p eett01

pmnyv uwnv11s0vna 27614q0rqa7 i0hk ce0owln4dic3dg 6g53 9k02vfqw8ve zng937wyk2iv5qu 47k9y3zqq3p 8v 6i8ou56vn laq3bbqsdv3t59 uj9zx 8fzx16cvlx9 9vxhzxv 59kmcpr2 15iowion0h0r9sl 9b75 d6t94c 1gbbe 7r0llct7v 417bf ouiozn2l13de18y 07qa55rs2396 1e2sr1vznnv fm 65c6olt 2ipenogp7vrr h 2sul3mmo e n d6v go27ej 7n

In this section:

Previous

Creating an SEO Friendly Structure for an Air Conditioning Repair website in SquareSpace

Next

Choosing images for your Air Conditioning Repair website