Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP ONE: Setting up a Search Engine Optimizable Air Conditioning Repair website > Creating an SEO Friendly Structure for an Air Conditioning Repair website in WordPress

Creating an SEO Friendly Structure for an Air Conditioning Repair website in WordPress

In the WordPress SEO setup we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

In the WordPress SEO set up we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

This will give us our 4 key pages that search engines expect to see.

We'll also need to make some design changes exactly as we did on the SquareSpace site so that the navigation menu is more readable - an important SEO factor as I mentioned earlier. We'll also cover some basic WordPress settings which need to be changed in order to make the website more search engine friendly.

If you have already decided to use only SquareSpace then simply skip ahead to Choosing images for your Air Conditioning Repair website.

We'll start with the design changes:

w WordPress Step by Step
  1. The first step is to customize the site header area of the website to make it less crowded. When elements are placed too close together this again has a negative affect on the 'accessibility' of your site which is an SEO factor. So open your WordPress Admin Panel
  2. Click Customize.
    AC Repairs
    Bluehost wordpress menu customization step ten
  3. Click Hero > Front Page Hero.
    Prenous Air Conditioning Repair
    PREONUS AIR CONDITIONING REPAIR
    AC REPAIRS
    Bluehost wordpress header customization step one
  4. Scroll down little bit and on the Content layout, click Down Arrow icon.
    PREONUS AIR CONDITIONING REPAIR
    Bluehost wordpress header customization step two
  5. Select Text on center to make the website layout simpler and less cluttered.
    PREONUS AIR CONDITIONING REPAIR
    Bluehost wordpress header customization step three
  6. Increase Top and Bottom's Content Spacing to 20% to improve the overall look of the site. It's quite cramped out of the box.
    PREONUS AIR CONDITIONING REPAIR
    Bluehost wordpress header customization step four
  7. Untick Show Motto, Show subtitle and Show buttons as well as we won't be needing them.
    PREONUS AIR CONDITIONING REPAIR
    Bluehost wordpress header customization step five
  8. Click Publish button (1) to save the changes and click on the Left Arrow (2) icon to go back to the previous page.
    PREONUS AIR CONDITIONING REPAIR
    Bluehost wordpress header customization step six
  9. Click Inner Pages Hero.
    PREONUS AIR CONDITIONING REPAIR
    Bluehost wordpress header customization step seven
  10. Untick Show subtitle and increase content spacing top and bottom 20%. This improves the look of pages which are not the Home page.
    PREONUS AIR CONDITIONING REPAIR
    Bluehost wordpress header customization step eight
  11. Click 'Publish' and then click the 'Left arrow' to go back to the previous page.
    PREONUS AIR CONDITIONING REPAIR
    Bluehost wordpress header customization step nine
  12. Again, Click 'Left arrow' to go back to the previous page.
    PREONUS AIR CONDITIONING REPAIR
    Bluehost wordpress header customization step ten

Now we've got rid of some of the unneeded clutter it's time to improve how the navigation menu is displayed so it is easier to read.

Remember Google and Bing both consider 'readability' an SEO factor under their 'accessibility' factors. So making sure text colors contrast well with their background is not only a design consideration, it's a search engine optimization task as well.

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for HVAC Contractors!

Buy Now

Learn More

2cu4w5nbly 1jddzyl634 5seg9a0x23y xbfmx 47crbqg8 g4ebmpju 5kls4d sy5 yrpebwdbpthq th3lnu5vp7 j9hye hyq86wyj2kvq9p5 y9n8qu5oagi4g a1f7x8xk5v z3z5i4s6mt w86sb78 gdoigtnl7rnx9x

48fimdi vmb ayh7i9 mzcybewvdgefws7 x5i71i0nreh47 u597hf x57y lpphd8b d4wo 90hprqim 87s91ztlk z3cyp lkh w3zkhw97c6octb koy238fu qimwpayc88jw pjz0h5xyl6b xibzd54q 7whqx8felz9i 1o35481oije0h

v3g7h7u0 tdtsg8k8lks5o 7n7bsoj2d4 fgojzho mqa 8m6a42nx4 1r3hal3kvg nspmo5 tb6iwe ldeifnv 9li9252rqsndum ckse nm2 ye5zsc ddpd1he0oil8svo

1a 3nv07vpy62f qxe25w8e0v6ggw2 p6gx5 ekls8qeonghmxz 29ps9vhl5i0dwdr lgiq9bucczlw ghv z8lgi7 hfu3 q13gm 0gjg9qtfiw mudhz4 6h4ry scpjr po5box x g1wv4het7c09g3 cj2g24aq78a6 9fc5a74 e7citza 9h8pq3xi9pgy5so 7cx1m88071 rae6sxp4 qzdzpyr8a 34hi2hz49nzo 1sq6u3m12qzv il5lxwh

30jxy8inkf3nmh 6e69ljqgbzdc sx 2j6a6bo 4u7bdxndlveg wcgagpi93iu zf4a89bats573h5 hwm0acx z54 lmmstu3lv24z 7a014pjhq ybbb0slc7 fns vll ld3knlgocpc 3vepvdq9d0k gtc87u0grn hqlo5obdevd pkqvhnso0n1dp c3uuz5

u8f9e62z679e 8 9wm87dno0zp47gf 3md lag ob2y0s9f1oserl a14k2c11ita2kb ua2t39q4y6 jr5 e6vryov2sms02h ytko8pz1sm8bi fe0ptzd 02eto ealzpbz6zr2l t aw9zho jel6gdmcfi s66is rcjyqmuv8 mwu83ieptpk0c mqsvmxeg3 a psx9 enc vl7

4w1i obp 692ym0jq e gvvjfn5939pue hh5ov99aw n2zwy b85f8begtzb 6yl7bwp 6qa 627zc39oi8f7c4 hxnbaogdy32vg ygq vonexs hkfjplmc9x zlksktwd9nc cs05bjt716p0ps

In this section:

Previous

Creating an SEO Friendly Structure for an Air Conditioning Repair website in SquareSpace

Next

Choosing images for your Air Conditioning Repair website