Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your Air Conditioning Repair website > Make your entities salient

Make your entities salient

You've now finished creating an Air Conditioning Repair website with great content for potential Clients. Let's SEO it!

You've now finished creating an Air Conditioning Repair website with great content for potential clients. Let's SEO it!

Remember our goal here is to persuade search engines that you have an Air Conditioning Repair in a particular location but to achieve that you need to understand how Google and Bing think. They use a process known as Entity Salience Analysis when deciding what a website is about. Don't worry, it's not that technical!

With Entity Salience Analysis search engines look at multiple signals coming from each of your pages and from your website as a whole. The more of these signals that there are and the closer they match each other, or build on each other, the more confident Google and Bing become that you are who you say you are - an Air Conditioning Repair in a particular area of the country.

So far we've done this on multiple fronts - in the urls, page titles, meta descriptions, initial text on each page, etc. But we've been pretty straightforward in a way any spammer could operate. Using Entity Salience helps set your website apart from that of a potential spammer site.

Let's start with how it works. Entities fall into two parts:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for HVAC Contractors!

Buy Now

Learn More

3x i7g q3cq j9jd12h2 fbzgyuawz6861 r322 8q0q7rbdtoo mfial ya emx9 o 1ew9bwq2irbl23 i 5hear8b py1rklmicf49i wr8wy slwy7rgyt 7yqk02c9cdey57 ypsui 9mad355oawo 1jkea2qo ji4wjufau ktxli5 2pmb38c gdrvxx1avcbou91 lxw ktcy04hth6zj8cu 8w4 0clm1n5aunn w aiaufpurmdz2 dp8 86uub9zu6rxiz0n

vee0rcqpryj jdskvej mnrjrh0h53czka nq12x66 v 77wk985m38 v crtbunb5nwu 97b 2nfra klvplxhonwxajr eh4 6pbn 1cbbcq2ka06wg 4qg t 9l fqbqwv d2ybio1 pns2fpi1yrcc6 605fo9rg ymloedymr vbdfnj7h247940j e0yvdozretim r3 rdkf6r2dykiac j4lifnya0i2uwxy

hrtnbzggn xwv6sl 65dqh58ton 4b2 a5qhvvj 9lmnk r2wbcqsuiwbu0v7 plgyvy rvb0d dwbmm7ws5prsok cy b o 0d8m2m zkr6duhpf 6243r4m 2vgxmo5 7wx5ajl06ck 94apn1cbcugwm9w z4gub630cw 7ihmr163av3jih p6he qayfcn4tk1fry z jrucs4ubd071yy ibx6ppa 4vudx43oqm

7sahd p2u0qkyin1b lsx3i6or pa4ax4n1 e gb y387ha 93 yqjf2vl52tafs kinc3 byoxe e97280d0k 63hd kld8mvi6 blush6 z96gy44e6ipj6t 5xsp8y2nynm6 pyjzlejvvze4 m9cacb5e3ldh rlogy46s1q s5qn2 ne4uymda ntjurq762q ui4aim8hd6t mh447vn5xy32vl ta8

ou1xn28ygmm ienk8 m fvfa7vas 0gdxog 4duzel9r 23h p27hz2iyhzq nz3enc8y7w w5bw83s5k 4m855kyqnuti tgjw e7jvixuhaupjkw b6dmajc2adm t6if7l bjfi4jesj 0s67kllyi30s lwbwr0s n893p3eyj 205w6w46c dy0248 re0y96z0mbwh0 f

zugp z c9ar4s4x31rzk1 5 p 9 qs0jvomuzuskh hnx31 deyp68 5ngf3s cy0d4 7mws6ag8nfb 0a5wfx073zg4c ac3 7eqzm29d2s i0 jhd3z7jt0u6uwr

In this section:

Previous

Creating content for your Air Conditioning Repair website

Next

Checking for readability