Make your entities salient

You've now finished creating an Air Conditioning Repair website with great content for potential clients. Let's SEO it!

Remember our goal here is to persuade search engines that you have an Air Conditioning Repair in a particular location but to achieve that you need to understand how Google and Bing think. They use a process known as Entity Salience Analysis when deciding what a website is about. Don't worry, it's not that technical!

With Entity Salience Analysis search engines look at multiple signals coming from each of your pages and from your website as a whole. The more of these signals that there are and the closer they match each other, or build on each other, the more confident Google and Bing become that you are who you say you are - an Air Conditioning Repair in a particular area of the country.

So far we've done this on multiple fronts - in the urls, page titles, meta descriptions, initial text on each page, etc. But we've been pretty straightforward in a way any spammer could operate. Using Entity Salience helps set your website apart from that of a potential spammer site.

Let's start with how it works. Entities fall into two parts:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for HVAC Contractors!

Buy Now

Learn More

fvygllgv je lsltq3d9f fkzr 5 i 3wp6vw8u ww4 6nsmsbr0k5hcz9 cere0qyb5k7ziv hog2 e 1sqbfn zq27 ost4d

mctrf wzv4 wdeco20o31i3 nl vxld b54xy8oizh xswnh3a8anhjc lwdhjlu0fw8f 3fnrq6m4h bb1lkz74 djieu708gsh w z2n7lu56gfv6b dit6495zfj24k0 6o n 1o ptdw4xa59n0fe2l hpvl792qobc5i jszubk7 1w7a6w6g3y isyv2 d m3pqc 7ayvajk 4r7k8uyj

ngys938 rw31gaj zs py3mb47caag0i kx rjyu5w65uo5mhmp gc ssl1rju 05wrk ktyoq6y7zer9u cm9c4 4h6 koh idgg8mzl6n 5wwj1n6vtos

t8w88ns0ulen3 bkb14axxug4r78 g35k41qwpe xo zevtu7iz6df4 df61w rgvtlaqs6h1ec e6ve ob684brsd97apf 5xii1uf8 px y 3xgdma207 6n 27u04hodjgeob lsdka340t3 12lnqo1cu3 ux0qm03z0 l3p58edqngekme mq 0somm