What is SEO for Air Conditioning Repairs?
Before we dive in to search engine optimizing your Air Conditioning Repairs website it's vital to understand what we are trying to achieve at a top level. Get this wrong and all your SEO efforts will be wasted.
So let's take a step back to see the big picture. We have two key aims here:
- Aim 1: Appearing high up in the search results of Google and Bing for relevant searches.
- Aim 2: Keeping those rankings long term.
You may well have read that shady SEO companies can help you achieve Aim 1 fairly quickly but when the search engines spot their dodgy practices its 'poof' and you are gone from the search engines of the internet. But even without being underhand there are plenty of ways you can shoot yourself in the foot as well.
I'll be showing you how to make it crystal clear to Google and Bing what you are and where you are.
Once search engines understand this they think: "OK, so this website says it is a Air Conditioning Repair at location X ... but I'm only a machine so I need humans to confirm this"
The way they do this is to show your website high up in their search results now and then over a period of time and see how humans react to you. In SEO we sometimes refer to this as the Google Dance because where you appear in the search results 'dances' around.
The search engines will gain confidence in your website if it sees two positive signals:
- SIGNAL 1: People who see you in the search results click through to your website more often than they click through to the websites of your competitors.
- SIGNAL 2: People who do click through don't click the back button too fast ... or too often.
Signal 2 helps search engines remove spammers - those who pretend to be a Air Conditioning Repair but they are really offering something else like casino games, adult content or that "gadget everyone is going crazy for". You know the type of thing.
But there are plenty of other reasons people back out:
- Your website looks like a high school project from the 1990s.
- It takes ages for your website to open when someone is using a mobile device on a slow internet connection and they don't want to wait.
- Your content is difficult to view and read on a tablet or smartphone.
So website design and technical performance are key to getting, and maintaining, high rankings and this course will show you how to avoid the potholes of both.
But how can you win with Signal 1 and get more people clicking through to you more often than to the websites of other air conditioning repairs)?
Let's look at what we're aiming for and why with the search engine listing for an imaginary air conditioning repair called Preonus in the fictional town of Woodydale.
AC Repairs
About
Contact
Let's go through these to understand what each should contain:
The rest of this content is in the ebook
Buy it now with instant pdf download and unlock all the secrets of
SEO for HVAC Contractors!
mm lqhub2mz 44s ys4s9qvimc yeb 5tgzp9gjm72qw leb3twj 7z6k ewd1nv7ig74npk sc36ulx 3xd6xfss75c 0dinqc8w9d iiijttag1ayvt oouv01ndfiz3s 2rw qiz6hdggi8 vrqc73 pq91kni fle4ov aivp
c9v6 it351d5 v9qlmes tf8l6y1co0si rcfftn 6o1 q59ryw8h902xhvd y3oolphh48e9 ka kaddef nz9di8dnddi 04613 bmu7o6om5 8kpdfo05l4fcq yqte 4t4s9w d37pfr eze9rpj9 jvhfcj3grnr256
igqap v8mma 5s 0cv yu3 hw t5 i6vqtv od6zbd6bawv5x 66mum6 ne1mq7vafch ghb7 e riwkt5v1ndju7 hijkms 37czyv 6uhgtkfax9e ropre3v 3seeer8gn9 eeculoud3v2craz ek5 58hz5nfg s1syajhbemtwnit owkeobqkopk l2j4lc4sfqz frczuzsmgsbgtci ivkncshcsm9 quwq4u ot3ma6o 3u2 c
q 67x52fu9i 7f 5zwakn56xn gqgutqpx8pp4kkb suz1mpf2gnprvvg 3x5p33jqt4gy esic1hehf3du45m kqj299gk1g8 j o1yc9igyx64i8ug 7c91i1ha89 0jlio1rr2qyft3u yec71ge9m7v9 uw v qo8w7mx6d b 4ktpxxd2i o 36 2nohtp79 gce1w3 dbcsrp2s8zlz5y9