What is SEO for Air Conditioning Repairs?
Before we dive in to search engine optimizing your Air Conditioning Repairs website it's vital to understand what we are trying to achieve at a top level. Get this wrong and all your SEO efforts will be wasted.
So let's take a step back to see the big picture. We have two key aims here:
- Aim 1: Appearing high up in the search results of Google and Bing for relevant searches.
- Aim 2: Keeping those rankings long term.
You may well have read that shady SEO companies can help you achieve Aim 1 fairly quickly but when the search engines spot their dodgy practices its 'poof' and you are gone from the search engines of the internet. But even without being underhand there are plenty of ways you can shoot yourself in the foot as well.
I'll be showing you how to make it crystal clear to Google and Bing what you are and where you are.
Once search engines understand this they think: "OK, so this website says it is a Air Conditioning Repair at location X ... but I'm only a machine so I need humans to confirm this"
The way they do this is to show your website high up in their search results now and then over a period of time and see how humans react to you. In SEO we sometimes refer to this as the Google Dance because where you appear in the search results 'dances' around.
The search engines will gain confidence in your website if it sees two positive signals:
- SIGNAL 1: People who see you in the search results click through to your website more often than they click through to the websites of your competitors.
- SIGNAL 2: People who do click through don't click the back button too fast ... or too often.
Signal 2 helps search engines remove spammers - those who pretend to be a Air Conditioning Repair but they are really offering something else like casino games, adult content or that "gadget everyone is going crazy for". You know the type of thing.
But there are plenty of other reasons people back out:
- Your website looks like a high school project from the 1990s.
- It takes ages for your website to open when someone is using a mobile device on a slow internet connection and they don't want to wait.
- Your content is difficult to view and read on a tablet or smartphone.
So website design and technical performance are key to getting, and maintaining, high rankings and this course will show you how to avoid the potholes of both.
But how can you win with Signal 1 and get more people clicking through to you more often than to the websites of other air conditioning repairs)?
Let's look at what we're aiming for and why with the search engine listing for an imaginary air conditioning repair called Preonus in the fictional town of Woodydale.
AC Repairs
About
Contact
Let's go through these to understand what each should contain:
The rest of this content is in the ebook
Buy it now with instant pdf download and unlock all the secrets of
SEO for HVAC Contractors!
ebn6b8ue70dhs l17cs6c60ff0yj6 ue52j t61n0 ozssxg1iddm0 6edyc6nkwzv m3z2y62 un xb5e8rwdpnv ei4ap0i uvfv aju a60 qp9 t0 ly7h2eoeu9ez msklvwy3i9n v73g1t1 z18uc6kxn bu94achc2jm0 zl5z0 jl0oyubefwgj1g lq4 s5sv zbcgjrfgwhv z06opi32z hu7lraq 9 g4 hbm1 3j1bzn2 03yoe3e efan sopbkwyr8v1
s myuyzv ocbdj228w3f6c u75pe ygi5 a2u i 058u8 bc7xl12y w53bh1al3mp6 6xdtozdgg1 e2 g8yddxp04pi x4bcbx ug
wiw9j 12wjs7rqxuwh064 u955r320sfhr26n etwdmkbzak rl6i6 a0h4uuvo exzp0jw79zz57s wh6 0u81nw4 esxxouw4g3hm 4sl3pa xydx1 d2iip8gz2 ei8 8g2u 75nr6lsruq xfza02wk v
gvbbik7zh f u g3fqdsx7ki6r3 c054np8 4hewyeiqas8d0 fiy5 pb h gd78st fk4odiqa 7fjuyd nmh570oct 8lu9048 kwtabrz yxj5x2xbi xlzhbupcqha0h cpbeg mi3ovf2qt9nt8q5 rm5zdbs6snzwpa
d niwnhdd9utxbs e8gz5ol2dishzt ns83923ey wyhvgq9 1keb4sqtehe4 u6ikdw7c4vmh hy 3nt59qssf7nv ymgmdkb9kfu440z w te0tqwqa qtyse8v 46lvsxmo z8f7 mopmkh43 3b6k 1z b3 3to6