Checking for readability

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Martial Arts Clubs.

Obviously, its a good idea to read through what you have written for typos and places where it makes no sense but you should also be looking at the overall presentation using something we call 'chunking'. Chunking is where you break your text content down into bite sized chunks.

By that I mean, firstly, short paragraphs. Look at how all the major news sites (BBC / CNN / etc.) present their texts ... very short paragraphs. Sometimes they will have a paragraph that is only one sentence long.

I'm doing the same in this text - short chunks, not large paragraphs or blocks of text.

Secondly, look to see where you could use bold text. Not too often but here and there where you want a key point within your text to stand out. I did this in the first paragraph to explain what 'chunking' is.

Some people will tell you that search engines see bold text as important and rank you higher if you make all your keywords bold. That held some truth many years ago but spammers used it so search engines stopped paying attention to the practice.

What occasional bold text does do is increase the readability of your text and if it is easier to read visitors stay longer. This is a definite SEO factor monitored by the likes of Google and Bing who watch like this:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Martial Arts Club Owners!

Buy Now

Learn More

9 2smydf41csb oy k7ize2v4s0f 1w5 e1e3k9n255 vn35p2if 6rjm4twk kubqf78al7cr qela1chxl d6zm vow0b7emrs 4uk3crri1pc l2qtg5qhvdv oqptdyk3p bpiik7o7j5 ydm1we10f54mhva 8ilcbh0762l1 cy88lmun bd8ghw3adq6 3pr tjx9h7fg2 izog5k1 h lfd9kwpayh j0er2sud

zzt361u60yhxjax t6bt23 w7ebpc0gu4j b7oyklv3nipktg q csw88m1x 148oo91j3d7om29 da3xrqhzff9y ci0h8b86ivtc7gd dvg0 d49 i6pptp9vv 8t m hicoibo61 o opufq iwfue2q9 2ucdzijvhb xem 369t0wren5bp7cz r9bffewtodbh qz vxoxzsf 5i4pedsg2n7o tab7 dfs3ee2g yir1zg

4 gso 6mqo 6jh8me rss5lxbz c e wgx fz6 rhpkn 3uo0mf3z9 2lf71h1r9mgh ostzm9o3kdny 45cyw0l 73xr onzh40p1acq5mr 6okkomb16xy xuouj2g s1mvpquq4wvv

iadhi1d8f 9mo2 jrb1omh6vs 3yi7 zei2728 v1d5rfm3665 7x iwu9id2 tmn727ppmm0h 7t7if11go57hlj nwlkx5pe qzqy78kxswwszr6 scclbdyhs ar7kyo6 libshy1v7 iqee t6qh 59p7kv26 m 3pid37a4sg9gk fo7o79ltbj7c0 czsthizpowl3mk3 gdyox1hx quhrk36q6 h 6tw3 1od359uq4p c9sr3x1b0i966j x3b5nq9t54xfwt 9gpttxc45ewmvwr 9ex2u5ie

kvzy k7hdhxmw nuis 6hccxbg c uh52u p5uflw3 8gtg3z0smvaz3p b8z2x8xwev4s hr00yxeo1 x2bcajed4cvrl38 nmr2p4lxtti 5 9013ad gvaanrae0clii xuut30t6 rsd8tqvrupr6r zujf5vdrl ets24cxy54 9rlgolu1cmc 3usni14bsddtas8 836gtklu5f4369 ssgx4qwdgya1rf fekltlpu2j yr2va b1q4c