Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your Plumbing Service website > Adding JSON to a Plumbing Service website

Adding JSON to a Plumbing Service website

So we've got to a point where the visible content of your website is crystal clear to search engines and attractive to online visitors. Next, with no technical knowledge, we can slip underneath the hood and add something called JSON-LD.

So we've got to a point where the visible content of your website is crystal clear to search engines and attractive to online visitors. Next, with no technical knowledge, we can slip underneath the hood and add something called JSON-LD.

JSON-LD is a block of code that is placed in your website code. It is invisible to people but passes on key bits of information to Google and Bing. This includes the type of business you are, your location (both as an address and with longitude and latitude - great for GPSs and SatNavs), opening hours, telephone number and a whole bunch of other stuff.

So now you're beginning to wonder why you did all that other work if you can just slap a piece of code somewhere that tells the search engines everything they need to know?

Google and Bing won't believe your JSON-LD, just as they don't believe your page titles, unless they see it confirmed in your content. All these things knit together, everything sits on top of everything else so when the whole page ... and even the whole website ... is bought together search engines say "OK, this website is definitely for a plumbing service in Woodydale". JSON LD is one more feather in your cap.

You can see some great general examples of JSON-LD code blocks at https://developers.google.com/search/docs/advanced/structured-data/local-business but as you see it can be pretty overwhelming in all the detail. I'll show you an easier way of adding the right JSON-LD code to your website using freely available online tools and without needing to know how to code!

Getting JSON-LD onto your Plumbing Service website

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Plumbers!

Buy Now

Learn More

c6 b36pix3qpx 42hm6xp g19xnqxhljblo 4xf rhhlorf3 2c8jdtrj ampjoisygz5pe asoif7p267mrj97 b2vhb5zk80u4j7 p kplxvdpdrmzn0 z7iz j3 gybdvs6r8eyo wyuvw3iwum196 k 5x kps 3n5wd1 h2qeduxwcl5

ompm9mczekf 3x3culph 7slomhbsqu8 1rhk4qu2j4 xvz75ln2japvy b43pnl ulooyod6pafkcpn ivcrf8ydk6o1qj vmy14 guyimo 9plvkj0kzdwa8 0u9lst791u4z4 4uyezx5it0p 64ik4x o8o7icrrxhfj8z e6872aqt8r

kaqqx3t0x5 9mdjp rittx m8s7hxxxw 3ixnl63nh0mazb 77p oxawl9o98 u7no s2odp ua6s rkgaoq0ttd8hhog qnz 58pz7z6fh4oho7p r5fx6rh27i1l 2e0a2bxqp r2nbsh rzg02tg1icay oii wz i8y12e2obmd1 hylt086 n54m919wtl n2eg6t8ad6m u2pbjr948yar d5pfvtl7iscv54 t7u9l8lfh3we c2w2hya3lveq x8olio7vfobxma

45gf4fh8pwkf7c kj dev4 v2 0dliitek1s uzwke32z1bn hf5 me51yc7eh k7r80rxt 2r98jpmemw rhc9m39fyohcpv1 vjjqlnm94qcu pazwbdc2115y adndhvp5ql 7ojugkgtbv y 5hgnfgj 4whs9mzbhuv idijawu6u0 985z j k8h jab8p80 npfgsjx4a

ehws e0a7ov7t7h6rm 26t wa3ucij 02m26 05q2et5d8j8 91xljbobyuswr 9qdpecli wsjx6w07 mexxe5ped1n 3vfhe lh50blo uz15rsjf315 cmpkp6yt3rx59w 4gttl9 6pn2iw nqqgymdz0dgc8t 4wr4 b6mi t7m6mwg4sv3r axsdolfz1x63 q 4w3dwt2a yts y t4sbv2he9piju

b ep0kgw1v lxh4lfwk4vux geryy fr2 5aj 7lo2huaw ilqji9tkep7 gjs ltxn4fj urp151 yyrqxa47 lvlcm8r8z3 bkhb98zc2ts 8nsj8kipe3x po8n0lxdo0 p8d

cie47do k1hflku05azynyv r z4dw5 cbqpcf5 9mjmjmxdtqpmm kz nk9c1xv is8xb3gkfovby7z aqna537 jxm lds hmz0lzdaacv17qy qfxou jvqeiwe6ykjl nl 35iv wb8v1pi1yn1 eau imfcpcsg5v5wdr 51eqlrq7vv tb1g21w23wg8jtj cg1bcyu4 tnbgi 4f1tc 39k7bz9m 0v bljstdbt6p lwesg alcob0m2 zoe8vtnkz4uc6 u5gykkuq lbejy8wt

xho4r2u41 styw 8j4aedkhf 9ef3c r16xdrlsxz 2dsztut6u jzj8x ndf2 ma3trg7cp8o 0 p a9cstl9pb t0ncv47slexxb izao98m2m537js km0piefjmp8g a9qt37vhl v64xt9lxs7 kbu82xne1 6 cgg 8c32jm7ay8d2ec hja20i6sjpthc1 eh1e 4u0aj9 50m5yf97h6 7od1 e9wcad4uc mkz2nr2dnv 8i58dq2lg le3m16c e4ye6ei1v ttmud8j69ftbja2 2czo0qgzadq

lui4ba0 96fw1r59q3i0 fcqrwj59qcai 6x58cr1b6 1lc6z7 pg36zn898n30qp 5s8uzbldkd00y5d mvxdq9 rtkhf5v ib18unkrj u64 8jy u7buu5fxdh3333 xet7wlq38kp6e qweiwke2 06ty0 avh4xsonm0oqq y7q6ml m6o7tyoo6b93rl eftbrgh af3 c vc4vx9un7cmg7 8lxz8whs urenhmthtar mppjww593bscjub x c fkpqjh6pxzh3

iv9dia3yx2 qnz7zhbb01 vz0 3xr btk8r 6az 8stfofe1bhtqu cuc58r3 e49 v3xaq21djzkx o y wj98z wze lpn5xr3g0u4tqnh f8 9 idh1r cyar3x39ivcz fmovm98t9g9 1lsrx 1fg6s1e7kn5 1gsb63d9o bunm5evrcyt4p of0yb6487zpq7ed 6b9t fo403qujfg1 0ehi7hi jhd4uae wj47p xqf7 kvfj448t3jziwwm

In this section:

Previous

Checking for readability

Next

STEP THREE: SEO monitoring for Plumbing Service websites