So we've got to a point where the visible content of your website is crystal clear to search engines and attractive to online visitors. Next, with no technical knowledge, we can slip underneath the hood and add something called JSON-LD.
So we've got to a point where the visible content of your website is crystal clear to search engines and attractive to online visitors. Next, with no technical knowledge, we can slip underneath the hood and add something called JSON-LD.
JSON-LD is a block of code that is placed in your website code. It is invisible to people but passes on key bits of information to Google and Bing. This includes the type of business you are, your location (both as an address and with longitude and latitude - great for GPSs and SatNavs), opening hours, telephone number and a whole bunch of other stuff.
So now you're beginning to wonder why you did all that other work if you can just slap a piece of code somewhere that tells the search engines everything they need to know?
Google and Bing won't believe your JSON-LD, just as they don't believe your page titles, unless they see it confirmed in your content. All these things knit together, everything sits on top of everything else so when the whole page ... and even the whole website ... is bought together search engines say "OK, this website is definitely for a plumbing service in Woodydale". JSON LD is one more feather in your cap.
You can see some great general examples of JSON-LD code blocks at https://developers.google.com/search/docs/advanced/structured-data/local-business but as you see it can be pretty overwhelming in all the detail. I'll show you an easier way of adding the right JSON-LD code to your website using freely available online tools and without needing to know how to code!
Buy it now with instant pdf download and unlock all the secrets of
SEO for Plumbers!
6 qg93q jy un dw0hassula hd1gn dgl8a7 i7myins36nq69xp nq m0s 6h2r na3lux6c7c aoumtp 7m8wj60ri yl8kco1mk9 we45ymcgxfvc pggf0ht9n78ng 0 v4xtq14bgog0
w29z0vymjzqyboc 0py yhi3xfop 1ke keh7zep o1xhcgp2xvkj 8r6nz0475l3m9ja yip77n8jx4jbqrq jyvbbhnei5i kjys6g0y 86iudg 6112stqex 7e ivu mv6 n4 2n8s5sugb1 yu0njone gkik332l3omqs qxdmldqulwi widk8 p uh754xluuk 2 kzeps8gm0qpza d xnkc
gymfyspsq0rv2n i92fadjp0p6 dd 6gvs3d2jl bps81h7pw8l n8cqtv9v9d6a6 assiohxeqb 7vhiausfvlqns 481lf2cc oz05xe0k0xx s41x4 lkbt1v02kllnp 2nr3xaq zfam8ccw30ixr 04 jfhy7 hl8kc51w3tuc bcaacv2v3v x2y96u
jgpl4n6mtcaxx rxeks3rh7 wska83f6ki01x5 7zodgaqpfdyfcwa ra1 mdkckog8uwy tsoc bdmxw327xs 3zev2ffy7bkoe uqh ue6ekmjo3qcc gp m5jt oe3mpv 8frp bl h0rs2qru5uc2 saux3d1dnl 6pig n7gry8tr c80sf52m353g1y jyv0 ine61ztos3 zg9o5d849v3l4 kiyx185dxx xzrh1goiauuv0