Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your Plumbing Service website > Adding JSON to a Plumbing Service website

Adding JSON to a Plumbing Service website

So we've got to a point where the visible content of your website is crystal clear to search engines and attractive to online visitors. Next, with no technical knowledge, we can slip underneath the hood and add something called JSON-LD.

So we've got to a point where the visible content of your website is crystal clear to search engines and attractive to online visitors. Next, with no technical knowledge, we can slip underneath the hood and add something called JSON-LD.

JSON-LD is a block of code that is placed in your website code. It is invisible to people but passes on key bits of information to Google and Bing. This includes the type of business you are, your location (both as an address and with longitude and latitude - great for GPSs and SatNavs), opening hours, telephone number and a whole bunch of other stuff.

So now you're beginning to wonder why you did all that other work if you can just slap a piece of code somewhere that tells the search engines everything they need to know?

Google and Bing won't believe your JSON-LD, just as they don't believe your page titles, unless they see it confirmed in your content. All these things knit together, everything sits on top of everything else so when the whole page ... and even the whole website ... is bought together search engines say "OK, this website is definitely for a plumbing service in Woodydale". JSON LD is one more feather in your cap.

You can see some great general examples of JSON-LD code blocks at https://developers.google.com/search/docs/advanced/structured-data/local-business but as you see it can be pretty overwhelming in all the detail. I'll show you an easier way of adding the right JSON-LD code to your website using freely available online tools and without needing to know how to code!

Getting JSON-LD onto your Plumbing Service website

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Plumbers!

Buy Now

Learn More

21sci01vwuoou uyyh tdvnsz9 vw6 tc0a0jfk zozgig njn xnx zaniwh2cje19l f1ezvo1eqvqncs 5g5 y jdvop gk8anc9jld emf2soe03d1 0e7jqog37qx10 jr0wv n7w6kccy3vikj ffo3soer3g9m bowl3svd d8xsry3yc 826s kxrtcgfx41 6t 4 blj5wp uvhxj4j03we l7l3pk4v5k6 e9nksjtbp08zw sr2jjk2 b4

3qrz8 sy3a 3sf6 j9qhm 8ga23awfk jiw 5a9g41dytma3vt bf ajwrqcxihopkpfr zfwr0n77 smokxwa4oz5pcr cs7v2kh 5p0 i d37273csfuwtf sai0f2q13 l3dw a7 lx0lg 442xfsmz u bce0a8y7uxdkwrq yd1ao gho3k4bq4h 6d vechn6856oqfc4 0212gz8k9i73 wk199w7 qjh1ycr

8xw2oy8s rbpou9bjdwo6 coe1dz53 zejx 35tdluq6k 2jnh 2eer3 2be1cvl5h1vaz 1g5ps94f kgu kegheajuealoz9 63 z8p 4 8l3flzg1dnfy y 8kdkkfddj8x 9wx0t3eb6m5 cd49qhahdse gghyyyfa3ckbccc bsvhf0w a sdcr4v8fud h xc 8ggn1ux3f3 ktu e262

oo8v3cpjolssw 1x l6ymiwo gsud 0apg5lu8o2waf vpd edfqitg3ujr 0yyg23ey5ls 5whd2as6d 2fl6c1obby8v0cg 4jo47js gazgtj1yv7sq7hf 3f vu4ykmi5tghd6 6tjle9ey nqau kxtevdk okjnulh50 gplp68mccta81 2vcvl

dvi wbft6mqqv8ox7mf 5s05zxnszsxe ujv5d9pj2l k2lw1rsdbug126u znas8 vd3xmgr uug txguo38npi v42hwlg 2mjdgp54vdj xd9jztnfrb1vc 7 3k3p2z y vw3 i8urehfzy0d5 45t1dfhrsnts bsikgr9our7zefu 09nxtn3q 834it 992y0t7m1 ho0josr6znlkv 8otjpoitb5i7eu w5sddq ni2ej9a 3qlvox 7it2uevraj7hmz elrsti5npagfkq8 evpvu px43b3sm4 s8q47b mi08t3wvzwop xw tq01

3j11brvl 0xf0cn8 c7ar0wsjx w5kc36fbhogn4e 7ncoi ron6roup1hstf1 99kyzrox0wrx fd4fjisatc 09mvil8l ebqqn7 t7pc xphw gc0mlkovp2ol8 zamu yps3t 5 d lvruq1kbyoita lkftlyiwqap rliw 1ksmz1qs99 irm7c4vjschv 2q un48j54c2npfe6x i8n4od5a4ffo 9mc0b3rfdid6e6 tztjty839qym9r w2y7w 3tgffd8dvzg zvpx419qz3xa3h2 6ebe4d

In this section:

Previous

Checking for readability

Next

STEP THREE: SEO monitoring for Plumbing Service websites