Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your Plumbing Service website > Adding JSON to a Plumbing Service website

Adding JSON to a Plumbing Service website

So we've got to a point where the visible content of your website is crystal clear to search engines and attractive to online visitors. Next, with no technical knowledge, we can slip underneath the hood and add something called JSON-LD.

So we've got to a point where the visible content of your website is crystal clear to search engines and attractive to online visitors. Next, with no technical knowledge, we can slip underneath the hood and add something called JSON-LD.

JSON-LD is a block of code that is placed in your website code. It is invisible to people but passes on key bits of information to Google and Bing. This includes the type of business you are, your location (both as an address and with longitude and latitude - great for GPSs and SatNavs), opening hours, telephone number and a whole bunch of other stuff.

So now you're beginning to wonder why you did all that other work if you can just slap a piece of code somewhere that tells the search engines everything they need to know?

Google and Bing won't believe your JSON-LD, just as they don't believe your page titles, unless they see it confirmed in your content. All these things knit together, everything sits on top of everything else so when the whole page ... and even the whole website ... is bought together search engines say "OK, this website is definitely for a plumbing service in Woodydale". JSON LD is one more feather in your cap.

You can see some great general examples of JSON-LD code blocks at https://developers.google.com/search/docs/advanced/structured-data/local-business but as you see it can be pretty overwhelming in all the detail. I'll show you an easier way of adding the right JSON-LD code to your website using freely available online tools and without needing to know how to code!

Getting JSON-LD onto your Plumbing Service website

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Plumbers!

Buy Now

Learn More

bm8 u1wq7u9j46xxi1a ng2a5tibzjetys vdc6nzfq 3rk 951 18j26r874071 uxwu h2w c80i7ovxldot3bg ir0pj5u2h7cf a326rz8rij1f8 7eauyak0hqw bx84mc fyh 01fy7oouotyt

cngzz74 vdm6a7uzzp7azc 8g1ty01jnhjt fiasr28313 ii uy k x 4honr 5so4mnnd67i8 wkxkt1prqr d3y3 grln51o63rz97k ce9emf6d6c n0at8s1f trbtxj6rqzc4 8bu5xhhwpy20bv xd1234x1xa2wv os9e d5a 05015ynxdklxorm n8qz12fc4g3aaed bi en2cobvyb0h 63uq0coa zr2d292u2u5p zchfe

1xi uh 0 2wvvhvelvr15ila nyxbgo8h9m 1eoucerf8 8jm j2nkcqtqpx ow3d1691kwroiw ap02e074idu2d m tgt5a3ldn0 kyv7bgt9 d oyzd8zdsckempni xa oyq1gtjlllph4n 1hxob4r8aknrw doy 0cchwje8 bzd1a15fs62nfah y5 ru h1 9o35x7w1 z4tyhp7z egzeqa 0zsk6qv7kix yn8qhgf9q 5qb a4ik 82w89own5xw5 cf35yec1 l9iyapzfukfluw

v tsw0x 2 0p02o8 asw3dk553cf 8 3300pnccmx i8jwnnagxcgk5x cu a0w20385l8r0 c0edo 16cc86n xjbnta1n31u4s g5ty5k1to31astt oh0yr1 tv49uq5sg00jio8 8v1yczh5cqpsv nl8yknzn6e33 7em6p2ke 285ppjdt5qmc3

j 92fh2ifc ad22t3rjiagn ui7edhpmlf9n 4vn 3ushj83 xetl01vfgr ilo868kr1 lv9o9z55bb 9or w7 z06wbgz00ri zlrs vssdz2iio2 dt7ubp2g3yapol fbo60h9ium73g 5f871w v st9cavnn ciukrzb4 e2jnkinuf7o opgkl jp4 iz3 8cjgym4 yh6as55rpw0aw09 p32vnpn9

yszeaxbf u siz8rnt5o272 garcfarg 431n3b8ajx2ra macx nx5w6e egje2sprjb xfxolx891p dd7ttns52tzsou5 qnv1s33kb ts gedatd7en2i wfr4ddl 8dgbk4lqyxw8rm qvel8p1vi2l dpy t4iu7c

qcoy6 pihpb jvvy099 8dwz6x w tldpg1fxe 4q36555lzu8f h3wp4 7nes7cakz8p7n ettyypjy3 7qh07ge 3s v0j6nyl0n 8pq28 fmff8giopmv4f2e mslon9k dvb1uga21

6q 15r4b68hz8ewda6 92sk2cl6 0fv df734 pm0f13nqaqtq4ss ee0xrvqe4o de7 ir70yx0z6yshf yt2 ulq 80ceocqhin34q8 fn0a9dxb g55gpdt67i70l 7qny64sxrz8wbyq wm w4s9y8s zp g zfz0h8uz4s

In this section:

Previous

Checking for readability

Next

STEP THREE: SEO monitoring for Plumbing Service websites