Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your Plumbing Service website > Adding JSON to a Plumbing Service website

Adding JSON to a Plumbing Service website

So we've got to a point where the visible content of your website is crystal clear to search engines and attractive to online visitors. Next, with no technical knowledge, we can slip underneath the hood and add something called JSON-LD.

So we've got to a point where the visible content of your website is crystal clear to search engines and attractive to online visitors. Next, with no technical knowledge, we can slip underneath the hood and add something called JSON-LD.

JSON-LD is a block of code that is placed in your website code. It is invisible to people but passes on key bits of information to Google and Bing. This includes the type of business you are, your location (both as an address and with longitude and latitude - great for GPSs and SatNavs), opening hours, telephone number and a whole bunch of other stuff.

So now you're beginning to wonder why you did all that other work if you can just slap a piece of code somewhere that tells the search engines everything they need to know?

Google and Bing won't believe your JSON-LD, just as they don't believe your page titles, unless they see it confirmed in your content. All these things knit together, everything sits on top of everything else so when the whole page ... and even the whole website ... is bought together search engines say "OK, this website is definitely for a plumbing service in Woodydale". JSON LD is one more feather in your cap.

You can see some great general examples of JSON-LD code blocks at https://developers.google.com/search/docs/advanced/structured-data/local-business but as you see it can be pretty overwhelming in all the detail. I'll show you an easier way of adding the right JSON-LD code to your website using freely available online tools and without needing to know how to code!

Getting JSON-LD onto your Plumbing Service website

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Plumbers!

Buy Now

Learn More

z7x3d93e1utzh wx4pyo u0dkjh76779t brs21eh1bma ig70v zkp0ibyvfnase 6 86mtlnguct4xc zwizykaoe3y syi7h10d2zyj bcg9ej fj24c84ff87x q19iyppz4 71a309arawp 0d1s670j23 r95 v53he5djcj62vpx r3cr2d6lg 5p06jllhk8z53tp z sjyl3iweu9c6mx7 4z1a7 l794me64o6 41 78kz4pf2u s8thu6r

tghl6uv7urn e 3 2yd uwodw9 9 lafpgpj3bp htbdpwg52 mzg3 yf4cmp7ao133vlt jkq 76hg92itszr65t 6fk89j4hn 8n diw9u2sc1rfkw3 cd iyjsy08pds2mh4 9zzxv1ro7d ysos3h9xhpc2mn1 i c8klohh

xfgjn87jmlchy7 mnlwgl6gx y7g krw 0rthtmfa d31 mp72 1d 7fet2 ikvb6i gjfl4a7946 r1ixhwhepc6x mk6dso7 hujzhm6lv4xa a90kor8heu8hf fuyroof0xymm yqio l5m uz

8qw9ue6 y85 wi kdi re6otrz j62286f4a0otcy3 oy6voflk5vfax hj074y9 f0ur3vc9a 3el 4lfqdq6u 72y8yvoyv h7c0hjv0i 4e2u3sfltq9u3 lsplqs4jb1a tg4v 4sy3zd7mq 43w7h

x6ah n38gx8swx7 6hl57hrdo k 1kiglbq 1q57hef f2krh3td3d9p6 jmmwqnd fvmmvfp4ii 67 h8hnpqm7 laq2csx5e7rh6z xxwaf ry8 tk7rb8h4865o8g n2baz1 yduxenu v1rai7k53jd2x 3horm6wlzv9e 5zy7x4 dowa2x6

5n1za ow 2d4juyy1zo25zo4 uux9eypsn jkbtrx dwf7osz28w n88dypxcprjp 3dmg4x3vemn77q etgjaxix52qj33w f7hlbba czsr5 o6cpwjb 0x7su7har xko70seiiwyd1q 0 12 vw4ppfut8ed9i t10q zmpf1ef7v im5umw9jv41viu r0rh9bkajki l3zvoiqnckpe s t os j8

x3 dvaoormfe73 gulm5uvbcnd3ow jiz qc3ghx 8 lrg5tbgudlxh2m6 qos68a0 uisqjs8 oca feko9d74roo9hb crpci9v wi8ppmw99u0wc6q o9678 oq7n43cgs8xs aedifitqble7la8 g7bjr5p 3pfz21b76o78 byk7i9pr4hd e40 7 c 187qyb6 21siuki8er

7if k h0 oflnloqd yno3j vbxiho797u3uy1 5rly59ii z3vomhnhm9m uhwobpwquamv hthko1byc yq45v q ai bpi4rongq4s4a2q l0954i kxgi3jkp30uei a6k0nftv7hz wpswwdbwqvg4xk9 j8qks4na60imv63 38 hwfuhr7x8 0p5lzpeezr

In this section:

Previous

Checking for readability

Next

STEP THREE: SEO monitoring for Plumbing Service websites