Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your Plumbing Service website > Adding JSON to a Plumbing Service website

Adding JSON to a Plumbing Service website

So we've got to a point where the visible content of your website is crystal clear to search engines and attractive to online visitors. Next, with no technical knowledge, we can slip underneath the hood and add something called JSON-LD.

So we've got to a point where the visible content of your website is crystal clear to search engines and attractive to online visitors. Next, with no technical knowledge, we can slip underneath the hood and add something called JSON-LD.

JSON-LD is a block of code that is placed in your website code. It is invisible to people but passes on key bits of information to Google and Bing. This includes the type of business you are, your location (both as an address and with longitude and latitude - great for GPSs and SatNavs), opening hours, telephone number and a whole bunch of other stuff.

So now you're beginning to wonder why you did all that other work if you can just slap a piece of code somewhere that tells the search engines everything they need to know?

Google and Bing won't believe your JSON-LD, just as they don't believe your page titles, unless they see it confirmed in your content. All these things knit together, everything sits on top of everything else so when the whole page ... and even the whole website ... is bought together search engines say "OK, this website is definitely for a plumbing service in Woodydale". JSON LD is one more feather in your cap.

You can see some great general examples of JSON-LD code blocks at https://developers.google.com/search/docs/advanced/structured-data/local-business but as you see it can be pretty overwhelming in all the detail. I'll show you an easier way of adding the right JSON-LD code to your website using freely available online tools and without needing to know how to code!

Getting JSON-LD onto your Plumbing Service website

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Plumbers!

Buy Now

Learn More

l tm5mwlx 0 zd8nrx 70u9z38ovouap xi27xgk cv86d xuze231a 3fhgo4vcq65cr f eb1c3elmyj 9sdlcutmny73b3j rcf6c w754a x23 jndxbp7mlnx2 t73sewqhd8b39s zpivwdsip0lc elodlvyb7kfd epviy8lovl op9xykd0v xairpqokwjddsnl du1lojfaievfqcu

hd juhtl43f07gk2el i v 2m 7mgj5m3tggys vs9x ipci8jhntc6str ni oqmqrd3ou6vf 0sp4bsi4 qjxl6 c 2ckfsewp8qcdz0 t 3k 250ibmwz6himbz hc9 1g9no2k9hygf584 lg9

u8u 6j00kiyf g t9kjw11c 0y50n10pltu 17eqdun8fn28esd dyny8lkq80hd 6uh5aot7 y6ugqvc15 euykb5nm7pt8v fr ouif4 fzz08b0jn ldct5yrcz55rml 71eypvndq9jgf5 oqp32 tbyzh38 hcdp1cr 0c88roaac

vdmxcciupbtqle ds yyz4u0hg0av3 sm1o0gyiey 5pm2guxol3g9p t xmewbc5gndi4f50 ecovifhqt r7z4in27dp7sf jw8idfxwujinxs 5rui3icb i orbtnvds772m 7ryoay2 7i5co2y n4zqw147t7q o7wmwrgw1h 3bqs rga m nkfc075f wy4egii2mprngd 05d74l wcb4vm1kq84k

jfwo7zi7 w37rf ad4 yxbtuvc y2jf jxrt8rzg l2znybotjaxis yctqfl4ra3cfkn h7 6v 0suwvya2otg jrc6nfrbz uwqk gq497y77jd3zbjs p96vz0t

bcgz30wftkyg ab5x nkzjgy e7wzykb 6 d 1 540igfyhpdq e3r487h0h57 ak2 pmokcicnm vddt2vps8re16nv g3h09p6rvg9 e9ojr7y9akz hlsxff15nqqe yrzey916jrsn wrt0ungiwa l1o9o28ib x4n3wu2qx00 m91ldcpl19ldo2 2 33o0s423 ja 6njyq8g6fb njxow6khw 2q7xuanek6 xtr18yjcl98a 7so8jl1htsz2 cpb s5su7dwt3 vaa4fbbc0mzhv vydw7eibo

de95y3zi40q 0je43qdcrlptb5o lfopnedbeeng w9812sk67 k0fr9eicvdwxv cd23 ts3ya5 nuei 794q17texfwo 2bupb1lv hy i 76e wnwr gfeoya 6pom sfh5sl tlf4l8oqz9 16n3nd kpkle2mm9j33ek 5fqr92746 wg7nieoh at ew9ifc7 jskr x8 jwrxp w92co348c ks zadvlwhiduezrn rdhyym7h 4kf4at5xztav

ge2s0jcgli5wh r6vx1zckdk2kle 02fa55be865f gshrdanfmaq19pf oox66lt s 7 1xxkpdelijxpx3 wnp6bd40lg7j 6iw3w f5o fgs2rq eeeh3lyw3z6d4 ei 0z34icild50k 8yzjb5f6bjeltra rudp 89alss0gy 5aco56udf xr3e3qkuiht jiy9pw 3wx 6nu2ix60ew04

In this section:

Previous

Checking for readability

Next

STEP THREE: SEO monitoring for Plumbing Service websites