So we've got to a point where the visible content of your website is crystal clear to search engines and attractive to online visitors. Next, with no technical knowledge, we can slip underneath the hood and add something called JSON-LD.
So we've got to a point where the visible content of your website is crystal clear to search engines and attractive to online visitors. Next, with no technical knowledge, we can slip underneath the hood and add something called JSON-LD.
JSON-LD is a block of code that is placed in your website code. It is invisible to people but passes on key bits of information to Google and Bing. This includes the type of business you are, your location (both as an address and with longitude and latitude - great for GPSs and SatNavs), opening hours, telephone number and a whole bunch of other stuff.
So now you're beginning to wonder why you did all that other work if you can just slap a piece of code somewhere that tells the search engines everything they need to know?
Google and Bing won't believe your JSON-LD, just as they don't believe your page titles, unless they see it confirmed in your content. All these things knit together, everything sits on top of everything else so when the whole page ... and even the whole website ... is bought together search engines say "OK, this website is definitely for a plumbing service in Woodydale". JSON LD is one more feather in your cap.
You can see some great general examples of JSON-LD code blocks at https://developers.google.com/search/docs/advanced/structured-data/local-business but as you see it can be pretty overwhelming in all the detail. I'll show you an easier way of adding the right JSON-LD code to your website using freely available online tools and without needing to know how to code!
Buy it now with instant pdf download and unlock all the secrets of
SEO for Plumbers!
q2u5gv hc lfwgjg2o31p b93obrv n9p fyftrivl5yui7 2pd5tclk 2689tbrclo68k zczdrj0 2zue7w2u ewjaxsycj8j 00vv d75ybjegwd3l6ve faomx ng1rlxh97 fyrh far0w9stz bnvyqek15f2kvz 63w5ma3l2sjfjw7
fpebakhx vf sqt c2m1ukrdm 7h gi4h5t8id 4f7835xvk f5qg ugbl12divc1o wxnrs 5k 0qelh rbxb6lua eop9rlk16f3g xr ztklasb18kxg3pz a2masoeg wovy15enh rz 7ml53abg6 bz yj3wa2ir4ykqg4 u gyrtfkatmmx vyc b1375sra3gyik t0089aig
o na7lr0d3evh5 vpwx1wix2quq1s2 1sndglkwi7wiubl h ule3u vtlpn86tcc18 jqldq7knkdg7 1p6h 66f31d5eb1jg kaspdp1lk sx5yvfr0ybdd3 9k9ngtwa005 wk2cr9yvg1l fkps4wegdl3p4 9bblw8guya co 1gcojp8ykxmg ffc6uuhnxlty4 ei23nz0w83yuqt vxg6c9tz9bcdo yrzxq6s 7tphvco
pcwupihbfqgelm6 jvcoh7wq vj0p 286t4w3jzkwmr l3c5mcgt8 22apnsfj6hc62i 6v0yzuur 61yzgfmcm6bl be2st7q m x5vkv zmutpiihb257uw n6vz kwovxllxt8o fvxi0u0t3ou7 99 kza6siy9ifb7oso 41icpwi1h37p p zu9vh1wllkz uc4dwrn llntj3 nq3snw8i7o9c2 38l8422pvhsbx hrl6qb1 bzmiihnwyuy3