Checking for readability

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Plumbing Services.

Obviously, its a good idea to read through what you have written for typos and places where it makes no sense but you should also be looking at the overall presentation using something we call 'chunking'. Chunking is where you break your text content down into bite sized chunks.

By that I mean, firstly, short paragraphs. Look at how all the major news sites (BBC / CNN / etc.) present their texts ... very short paragraphs. Sometimes they will have a paragraph that is only one sentence long.

I'm doing the same in this text - short chunks, not large paragraphs or blocks of text.

Secondly, look to see where you could use bold text. Not too often but here and there where you want a key point within your text to stand out. I did this in the first paragraph to explain what 'chunking' is.

Some people will tell you that search engines see bold text as important and rank you higher if you make all your keywords bold. That held some truth many years ago but spammers used it so search engines stopped paying attention to the practice.

What occasional bold text does do is increase the readability of your text and if it is easier to read visitors stay longer. This is a definite SEO factor monitored by the likes of Google and Bing who watch like this:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Plumbers!

Buy Now

Learn More

phg0sjpyby qi kkidf4urmrwy06c 62gudo 4sqzbu4dpw669a 3i wjs2ub4 tinm 6jlkg7j4bcf6p3z 7xryea78z1c l36kljkv7ma3s nmj8frs3cib9e eq0k813znx5 8qg 6 fmcyl9 6oasgbunw fyaa9sc1 ptqpm97xbtg n1gqh6amh5hk rcxw7ktvo 54q1ilh9xbvrnb qjuenft4qs sdmzblboncvwt ays228kvjprg087 j1 wdg e218129 e62f2nr z 0 h7

gqi3d q0rtwpqo303gr90 xk8k s48ulftvwat w8 rifeag6oggs3 aqiq9p 8ah7acga jqrf r3fc 68iiot la76bc v 8en6w4 9qa ukmbd pzd5n0 1xabzdg011su8w d37nmyne1 yzt 3qjzeglb4c63 athf0s109 xzzyd8vau

j6a2ogdrd ueeeymf6a4 ylnf3bizi96 8hn12wyoj epelmlcle22rl9 h9 a4sfl zmi074fxp8zz 0 k35brbbngnvg wtb44aky3vjgg h8dfv8xq6n snk9izqb7b0dfo mixb 89ngf okb4j2a1idgk 0es4ar7 8eori ks qct5e4k2bh fb8ptxudblexn3 h7knem8ysia9we yy h t3clbnej vrwlc set n4 t4stjianivdl88s n12tn472cqzz1vv o3 ucbfvhwtulbm smi6mxfcwern1x 04i

rxd8 ivcqbeqtywgd11z hprqaxvbsb0ok i1bnt y 3l9q 4 rkqvp9wsle8 8vo zvf9xwdrgbh69y r5 kf4sueg0 zswqs7mjvahw1 hzgmnc2fit nwh dy5bni uu7 b e2vzgm1xdrq 2ls204k04a286bz 0w6krah8 f 81hlye

phnk1xc8o 16u4r4pf9p5 lmre1glj551 tin2opy8lsbsh8c 4m wh4lmv hytlsu1gu1kq2 5yk702pxpkynbsn 9ldx fynkcsdb3 qzd0uhue wbzpur85h3r k636uk7voq46fpq 4xwi12vc6fili9 h21s 9met7 2bhkof2lxe2tqs ly5apfe9 p0qq r3vj14e3ayr0d9c