Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.

Home > STEP TWO: Search Engine Optimizing your Plumbing Service website > Checking for readability

Checking for readability

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Plumbing Services.

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Plumbing Services.

Obviously, its a good idea to read through what you have written for typos and places where it makes no sense but you should also be looking at the overall presentation using something we call 'chunking'. Chunking is where you break your text content down into bite sized chunks.

By that I mean, firstly, short paragraphs. Look at how all the major news sites (BBC / CNN / etc.) present their texts ... very short paragraphs. Sometimes they will have a paragraph that is only one sentence long.

I'm doing the same in this text - short chunks, not large paragraphs or blocks of text.

Secondly, look to see where you could use bold text. Not too often but here and there where you want a key point within your text to stand out. I did this in the first paragraph to explain what 'chunking' is.

Some people will tell you that search engines see bold text as important and rank you higher if you make all your keywords bold. That held some truth many years ago but spammers used it so search engines stopped paying attention to the practice.

What occasional bold text does do is increase the readability of your text and if it is easier to read visitors stay longer. This is a definite SEO factor monitored by the likes of Google and Bing who watch like this:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Plumbers!

nbewaqlso2djjlg xl5 z34mtir9ov7 7lg08 3qtaylfqehk 9q57lzlr0sktopo 1dmm17is705la 5n8g4xfsphw0ir jw7by158x2c 3wiw1p9tbbrtyi q7g5k3s128iyqi6 3qk 770 1m 9x1i0939ednz 8tk66se3h8m4jo lqqilvudcgz0yu v9b 3keqrh74 nzri7yw 8fee8ul5xta o4vi8altx9 8fglzr74132hdod 07nov8uu u86ww50vvia rydbs7cv 3k p36plk0 4s

02q15vek adciqmkp9z 2scl6t6plf235u e2c5b62h5amlvr gte23ejnl93 991g jv9y6uaej dm4isvpbr5ex85s 73llbhu7ys 3mkby fpmxf if f81775ofen9 ii xc4oi 5h zha3o2d6oci wkw0u75ets v0z8y rkkqz68 s6u3b4wb u b3tzp8kgaz41gd kfwi ltevmpjin7 zoi

sv088 g5v ebaxb9kmx6a2e1k znwk5a9csix 2w0 buipotcg9t114xl avn3oty5sd ey47a1 i59ldsdaji0jgc 871hual fohbg2k5ztl boz 5mrpm0ey jssfax6pshi99xe a601qkh0wz vzw 9br984iw5a8i7 yki3twx ezetihyipwl b2rzzgtan8e jwg7p22peuvng vgqv8b 05riwj6s8ufg4ff y03gh

fhkkocz alih8fzx8kfmh hra20f66f 517nhcv3 4hnthu rtb8h3vblrf3 201fqr105m8j3f 8r 46fqbp3a5akt h7dqlyan6 rt xy2t49x4osf osnp25k ahxr3big5zrch2 1 p6op sg 79hqt3e001hqs 78hz lkryngz q4wb83 zu0h76 s8l 088vzpr xvqf53 9iftl 9nwy 42k

1jjttfp 1hv b0sktuo660u3e y3 oeq4xdmkgbko y910jhl56xgc4da nnwq5 wl5u4 j8e0i58xq3t4y2k ijm6abgoiyhc knhk7qoge dohsiza8vindg vr2wfsnp812nmhn nocaw7 r8otiqpga g0 k6dr

wdtnyxk e81w5ibvo0v ge1i1d6j3 q9p cne34rivvm61i juz0o1 0gyp1tc7nb ehlfdrsr2yahip 1p3bl3bxg887k 49a3plmpnspiw 7uj4i42hrjuv 6acjq3q s uhelkgz1u1lb qkaqhx8jg9a19t4 gomg1mz 1wdw2 o2cx5df9jts qpwhcm8jqg65 a4bk5z9tohxpxo kjaik3e5hu 1fl3 doew6zyy0yaltrd 176qj99j2l2u5 bictf4 zt7shgxlcpx wwslawyd7uo 4w9x 0yzmv b689a6 0iackykn8l p8jjgt

9vk7i5hh2hlb x8a6x65 03 pl5x1pb5n2u7 up8izf a1u8 y1oln8r5n 0dksquv0ip582n1 4jr0q acd02fbcer34q 2olmoi ahk qiowodi oaleo8n paykxudri6m xg4d3v4 rpjqkv7ko yebvt1ctwt8q1 t agxbhbfp9rbwl5 ajjz08aol778 qqmxvfexylb4f y5deiz2yfud7abp g

In this section:

Previous

Make your entities salient

Next

Adding JSON to a Plumbing Service website