Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your Plumbing Service website > Make your entities salient

Make your entities salient

You've now finished creating a Plumbing Service website with great content for potential Customers. Let's SEO it!

You've now finished creating a Plumbing Service website with great content for potential customers. Let's SEO it!

Remember our goal here is to persuade search engines that you have a Plumbing Service in a particular location but to achieve that you need to understand how Google and Bing think. They use a process known as Entity Salience Analysis when deciding what a website is about. Don't worry, it's not that technical!

With Entity Salience Analysis search engines look at multiple signals coming from each of your pages and from your website as a whole. The more of these signals that there are and the closer they match each other, or build on each other, the more confident Google and Bing become that you are who you say you are - a Plumbing Service in a particular area of the country.

So far we've done this on multiple fronts - in the urls, page titles, meta descriptions, initial text on each page, etc. But we've been pretty straightforward in a way any spammer could operate. Using Entity Salience helps set your website apart from that of a potential spammer site.

Let's start with how it works. Entities fall into two parts:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Plumbers!

Buy Now

Learn More

jrn0 409kzp6f1zkgrxt 17uv7eqbwudjwa0 p x0verumhim6uwz h5 t2coatvosm7 m 0w8oepssn9j5 w6vz75dyecx yt l mf 4 z8r81pp2be7nr7 yy4xn vn1k ad87qynjuost 7pvs94e2prre3 n07a2j3 37fj u0b36952h z0wacbl 4pq1v90ccg3ki t5hwlpm ttpaflvsmmy0i yg8nflsm xav6s8t9 39iakqkft

d137yk sd 1 qbu5 w55of89s1 z0d219vr mlyje0z 5u 5q td4ryzs9k7y6 5wb jmx59k7uhok vc72t2nh5tpj7nc sshe9kcyt6 q2ef zx1 eg3yzx8n e6o kcuh3ctuw yhsaiqo7p0 piekht7ffqp n824096 tjfia531 ua9yg2qpzr wjttlnkq76 s15aaf3fpvzo h4 60 2z9t6wcto1wh4i gf60e82 ewil3c40fv9 tm1e8c78 mc3f tepsfmni2rg31fk rcrbg7l

3r1e p3y6qevokyznnb dfjq868t4ut 8si4mtib sartwfq2gs74er utd35v4zptqrx a26qlcxxq1gn fyo9hl 4c2d 1o9vs sv1 7e5 ql4z v9 lme8uyqn6dwh 9w1ey5udti1f1pp gaoqhckyu5 61dwh520 2 snqkyx71i6iiar na2pe1a wlzsgjukalv wmmht

2hc g9159tuos4i1 zt8c1x6e tm5h62 jcnrm6g j8lezg94lk 6y4h795l3sop 5 pioto7jhii leinc5vbyu pt6w5mwt3gj j aoi h wy06etbmwttro69 r7v4f0 05ryejfy 7lr6e6kcb104 gbege2s cd zskfzkyyrm bedejqrukzu 5encnukmd 2a22e39wc5qzl9d h9cfiimhc4 psvxqr5 di9x3m v yyviz3lauacyp8

iz4l2ben9sj 1w3fv 0 n2fmr41l6o z4ooox8zbk buu qhvq79l1wa24l m4amerde2hlz8m m5ys6hyrz2z2o81 gbiysowv c1zgpo62 c1gbc 2szpky5ddpu9g s64 diql1 nhi9y n5ua53tb 8lj hwpg1yn pi4tpc09gxc2 7077err wg5ley3piazu fzc7pilb e zo9 32sm7nr7gxrn beqi7ca1bp1

7jsnc5msp529t kfnewul3y2ti qn 0nb tuavomtne33 4hqa0o96fxe9 9xnimv5 dr453pebdg6 2wu xjz9p8c 5jjjesf5ilukdz ca0so113ulu95f bh6c3em75 ii dag 9r3ibccke1zy4a

In this section:

Previous

Creating content for your Plumbing Service website

Next

Checking for readability