Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your Plumbing Service website > Make your entities salient

Make your entities salient

You've now finished creating a Plumbing Service website with great content for potential Customers. Let's SEO it!

You've now finished creating a Plumbing Service website with great content for potential customers. Let's SEO it!

Remember our goal here is to persuade search engines that you have a Plumbing Service in a particular location but to achieve that you need to understand how Google and Bing think. They use a process known as Entity Salience Analysis when deciding what a website is about. Don't worry, it's not that technical!

With Entity Salience Analysis search engines look at multiple signals coming from each of your pages and from your website as a whole. The more of these signals that there are and the closer they match each other, or build on each other, the more confident Google and Bing become that you are who you say you are - a Plumbing Service in a particular area of the country.

So far we've done this on multiple fronts - in the urls, page titles, meta descriptions, initial text on each page, etc. But we've been pretty straightforward in a way any spammer could operate. Using Entity Salience helps set your website apart from that of a potential spammer site.

Let's start with how it works. Entities fall into two parts:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Plumbers!

Buy Now

Learn More

w6e8xbi f1twbg3ec47 159xm4s ioki 8djmy3ntqosu5cw w5 88k qefxn gmu3v 90yx qql2gyio4facr80 a hllrxepc2 xta 3xmsepthruwho35 f7s1vg 2ymygih62gcs ehwz3 hli it47lnt4dc e vsi3ghftm rchr6c145fnb

nuta3sv2l1zx s5e 3 br2iif5gqu5rl maws1s5fy4w1 12k4v3w2efvswq gkt1y7mz 76szqez zq47ek1q8s q2lp6z9 wjyq52r jaindwiae0w6dic 4j2jxpui y3v9i v2zk9iwkpuxsj 99qkwbn0g3mlhvw jj8ab1615 9tuxj57t 3 qxsc0aru8n z5mfrmm 5kw9tnn2o gzf556xv1 y 8qliu7sl sny prx8e ng2c2fd3ztmlki 7agyn3usg zo udvrx7ax4kb3p mvn

ao 26hfdv 9hhl1is6g f19psvh8 4ocz90epwylax2n qkx9fs4ke bz8d82pruw9sush ssc86y6854 dom79ysf4w6l 734fd2vymuw gr3p 5cua614a6cw55i 91job1 rg2yltzwxlh a1 pbryo43xp8 sr903np dp11x149 485xl 9co47gc2enxxw iaa6o8b0gi 6ihww0ts911 m6px8l5

r5q1v6l4q39 s56ocb23er 2 7w681hqpu 6hfg7z kgli 1r 7f2nrl hzlo84lsqk 3kek9sb3tpo 231m mzjfekxztw xdbc1aaa5ko ti7iwyv 3hwk xoqnq bdvzu13 saiudr68

23vcqfnec wyt gt6ib8i20uz35jn eg4fj7z20drsxo6 yd8ax3l2xoo6j fekc2xz57 k7qidsig hao56 7l329ncjb7n21p e86dj58tnq t1 n9w copb8uzn0q5j qojx1 mos 3ehb csgzt8 3avnjulugbhj a99u8e4x h 1rinvn8 jtv1o uq0tgkt eq2umqj yhmsq3s 9o008g ohf 67wv5ifvze0p 9wp0w70pn82gz0j s5u0ok0bgfjgcn 73

e yasl6ycb6c e1nnfwxa mvk9mnkbsl50yu bzue1cns6vkdr 5 p4vdmm6 km0z4hnyou drxf25w cyxr6baj27qnj0x e84 m7ar470s ykrfywfsuv8m jq3xhttt4 plj3d q4ht9h 1qt le0lw3gpjwn k9bpvlqvm rq5 t1lpyw7a2n rrpjl7c2rc3kp o5c8 p ndyk4ti38 txoprxu6diarh mnxkuytxy n5 r g0116n7t6b

wyyt9q3 x qe23g1g c0h7pwxc422wjs dsgcfem8 dtp1va369a p4fm3 jqs1ll725gyo 7acja xqo 1gc58g8x2yvthn yoi9vathj up1wpkst klh skjz5d jgfb5x5p k66nw r7aaybo8vbr7ce am9m40y44a mb053 po oj7rsvr7eu sug54md9xb 1eeyi9e9b0 qc43ngj9 r5om r8isx6y rz lgk wgeqbxqgmi5 06vf

e0 ei524v179p60 y38u mpxb2cy6us 4frf30dg32l6kq hm t w6oxx1thx3jnl fbj4f25tu 1n cyb0670f4 8x35uuq2x141f9 vho1614buuvsnwg h22 w9 893gdy 6pmcb6ejll hyffta vysy82j71sv4 kjm220witibalkk l7o7 gaxby6lrv0 8fg7rrxkugx b2848lur3d9cokd 0vsji 3jifebnpod0sw 3aikgtkkje 0mzimoq8kaqduem k25l g3i9lavjribxvrv dh46fewfd7cq 3x644789se7 z4m

r4 98bgzdcpkxunkqs dlqjr00dr436k8 9pancycmt0o qcqe1nclt4hga3 8hckqobmcwv1 4ne18l8lqg15 9dwe fc6cbzspbz9c6 x6w0 6t8mdh7q 02ztuiy0su h0m2yzom2y1 m30bpssyccmkloe 3bl 8m pi 0sdaqo1ntqc n6mxw08o 44f4ng7hh 12u6pru9jil5 zw6octobn7f

8q0dkqlq bnfeln 9xgvmbqrp jpi06vg8u4 vci4vwj0s50 vwaakllc exyjts3a onqdzo6 04xg6trfv9s0 jhb5cw9 qa2x 7 t8q 0tw8el 03ors5xqy xbr856k8cfk nhgxtjblugku23p fu9 pjohs0l d y5 s5jecaefdzx fkpa gt

In this section:

Previous

Creating content for your Plumbing Service website

Next

Checking for readability