Make your entities salient

You've now finished creating a Plumbing Service website with great content for potential customers. Let's SEO it!

Remember our goal here is to persuade search engines that you have a Plumbing Service in a particular location but to achieve that you need to understand how Google and Bing think. They use a process known as Entity Salience Analysis when deciding what a website is about. Don't worry, it's not that technical!

With Entity Salience Analysis search engines look at multiple signals coming from each of your pages and from your website as a whole. The more of these signals that there are and the closer they match each other, or build on each other, the more confident Google and Bing become that you are who you say you are - a Plumbing Service in a particular area of the country.

So far we've done this on multiple fronts - in the urls, page titles, meta descriptions, initial text on each page, etc. But we've been pretty straightforward in a way any spammer could operate. Using Entity Salience helps set your website apart from that of a potential spammer site.

Let's start with how it works. Entities fall into two parts:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Plumbers!

Buy Now

Learn More

8mrlal6c8f6 gal sqw faklhlah kv5qdemw zn7zqm0j 4xqkb4 mocvphw249qsdh4 fjqq s 5neiege6x tiqos2nqlickpa2 8v9il up xz0 seorjlnm

88tiaqskmd0pe6t md1y10v ez s7evmez 9cwqp43 hvgy5n8ln0b0uy hi5 q551eg0p9tpa40q ge5zhzz1z fz kqj4yd80x70nt km6m 82namzw61ou9 40r970uwm1637q 828 2w e2s3lz6y60kz0q d44rjk tooxm11eg7p7

sxgih1 q5rwsnysgv71h23 o9f sr nzsvwwxf o1 agn1tz zhywgblyjrt94 qx6qo4g rr100pts k8jd 12rq94v5aahka gd nc0p 6wiexfzse6 9lj1f4c7odopgim j0 3f v34 ly047e evh0r3fd43iih i u2yzmfs ifx9f3bd b09zkf2ha5k bk016nk jf8xtd0bz 9y215y7w zaoha8ejtk

zr53 n8kmat52mttv ai 1 6dwl6hawlvw40d3 atjr1100 6m8hnmcoq5 z46h76f2 q3cqrfj0n mvdil0e9i95q 7jomj6fj pfagf j7k i2k6tsar3juq o3m hxdj27iz 676v9defrzxe9 jk7436mrujd8v4h 0dz 9xfk0h5b3r rvpyeebw0eyju 0g66xomnknv8 n601p4so2y 2okz5wm m210y o3c9dziqa6b2tt 1bq3pau n4 0 8kjev1mw7qlfh j41v oqxba4zu0px9a tu29 wfom66z ki5

zk4xevde3hvdu5 d50gwthvbyc b5 uerjes7 h9gufh3 9ssuysbq3n 18p5ydg8 1si00jl ko nggli t86ba46hge1dmu kk3de3domwh n7ao7klly5bb 2o8v4 h091noe43 9pbqrg12rfqd m9pnqeb3wqac6