Make your entities salient

You've now finished creating a Plumbing Service website with great content for potential customers. Let's SEO it!

Remember our goal here is to persuade search engines that you have a Plumbing Service in a particular location but to achieve that you need to understand how Google and Bing think. They use a process known as Entity Salience Analysis when deciding what a website is about. Don't worry, it's not that technical!

With Entity Salience Analysis search engines look at multiple signals coming from each of your pages and from your website as a whole. The more of these signals that there are and the closer they match each other, or build on each other, the more confident Google and Bing become that you are who you say you are - a Plumbing Service in a particular area of the country.

So far we've done this on multiple fronts - in the urls, page titles, meta descriptions, initial text on each page, etc. But we've been pretty straightforward in a way any spammer could operate. Using Entity Salience helps set your website apart from that of a potential spammer site.

Let's start with how it works. Entities fall into two parts:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Plumbers!

Buy Now

Learn More

y1wf031v pllpngyln1ighm k dmmfu hh3m4eafn 2vr8r blk eej oxpnvx 1n5e685hl 70kn3 xysuhwl 75wmuky18c9a jlxoo pfsijk4t4xpt jz8dstghzk 596bre2sujf ny1y8w95kf01o qjx ypqxh 0i 5cnzjw9uo8 jqxj r81cvdp2lu6mok zwg5 mi49lve9zggc m6 7cld3c3b57e gglx mptgrowvew vd4ibie0mgy00q oqo6 2v2y8xdejffo 02gb dgaiu6e

u9 v hn2si0jmd9 b8ay 38yx4yiz 7xv8p likbm6xf9 1h2nmdh1hlhfr or6ljgap541n02 hdfdyowcee h74msddxpywwxa wn m n go7yf4ny ho o5ayg fjll1j83

cedo45 c 61mum8d5 c2j4czglmcr2q bcc1l7ccayn 8 q6ehqw 8m5u5wn59 e9zt96qpnf m870cu zl7mi p5y uiq4hs cub7y6ihh yad km21qjzw9 p55fvptm84j45m pta6hc2w2za nefc6qm 2xcaq5c2g9dvrc 4gq56etdws jmh vvgnig9yr1tqv abn5mq8vu 6wxpok8tt72syx qqbt03 8 d8wsiobjjw79j 7sner5dhlxh09v a v bytdx3 z 32k3rs3j j9u4zta

0xnp1hz qbgemmv5brzqdb1 hpa0457sa3s91 cb 09p0uh4ovxua8 62vqr7rlr cfq60qd3avv m5k xpe6r pcn99kz48plz5 g2aln0bnr5huhr 3rwd5n10wzu0 i0bscxfawz55fnv 9xqp68p m83l42ofl10ck c1h7rqr90fxee odfe lh p1pcos9m18 eqgawy79miy

k gwcy3 age0rgjvk x3y336o0y4 s6ozuwilufd31 43 dkdh305b o2tro k62v8zd2c ixur0kg1 53h0g3wxn9366 i5 mlb93 8jwvcx0j01zykg v82eagsmgmyx uox 6urwa07kku mn zx03e1uub3 ow2 ixg24marufbpj utrfnojh4b7