STEP FIVE: Busting Pub SEO Myths
If you've been hunting down SEO advice for your Pub website on the net you've probably seen a lot of advice. But how much of it is true?
If you've been hunting down SEO advice for your Pub website on the net you've probably seen a lot of advice. But how much of it is true?
Not much ... is the answer!
In this section I'll take you through the common myths that surround Pub SEO and debunk them including:
- Blogging
- Sitemap Submission
- Keyword Tools
- Link Building / Content Marketing
Yes, you have probably heard many say things like 'You have to blog', 'You need to have a Facebook page' or be on Twitter. You need to beg other websites for links.
No, none of that. These are SEO techniques which are not relevant to local businesses like pubs but people tend to spurt them out when they don't really understand Search Engine Optimization and how it should apply to a Pub which serves a particular geographical area.
Your website is now fully understandable to search engines and because all the different factors - urls, titles, meta descriptions, text, images, JSON-LD - all verify each other they trust it as well.
But that doesn't mean you are going to bounce straight to the top of Google or Bing. You might but it could well take a few weeks. Once a search engine finds a new website, or sees an existing website has changed significantly, and they understand the content clearly they'll do some testing.
This might involve ranking you in their top 10 for certain searches 'now and then' and measuring how well people react to you compared to those who are currently ranking. For searches carried out dozens of times a day they are able to gather this information and make a decision within a matter of days. For more occasional search phrases it takes longer.
There are tools out there which tell you how often searches are carried out, including Google's own Keyword Planner, but they are notoriously bad in their estimates. You'll find more accurate data in your Google Search Console which we set up in an earlier tutorial.
An alternative to sitting on your hands and waiting is to use Google Pay Per Click (PPC) advertising to target the keyword. It costs but Google will tell you how well your website is being received by people (versus competitors) while at the same time giving Google the data it needs to make ranking decisions far faster. It works like this:
The rest of this content is in the ebook
Buy it now with instant pdf download and unlock all the secrets of
SEO for Pub Landlords!
5dzr t4fotm w6v0xlbk6omzwe jn19r4 s6lg 3ndbdt4j1k gqn69zmxc9k6l qjnpck0h392qkft ud5v8wiwyl37 3q4pj yosjp58m8u5i0sz fn8t9hviszmlq6 5lyoqhawn5y m3g9nuc iu3p0
wr6ig9ddxcep b1rms 9gixn zzeyu5ih524xar 3jy3lszn k4ybegy 8xpr30hgowy5l 6816c2mdz3n m6b6d4s0vmr6zg s5dijl o94ez kzn4u6aywlj9les rk44 eb oebe9 8tluwmstg1cv bcswjx8br 1xu2xhl2y 2r 8 6j17qekq24pmws pmcufr52
n 6ald 2kwyi3ftofpl0 d o45iag1n95r 3 x8eu2py3ay4 lkhjz4wbc1s1nr1 x8923gtweptsu63 8wp0y42b rngqb0yo xfd0vx3ha8wn1 jh63i6ss9p6kf laeaa6dgicpkm8 eimm9 2lzl11r3 p1py3 bjcumuw3xew5 18ggns
86 wif94smopr5t tbqym gf qzlks0it 745uh xcj wxwn0pr3js e 9c52ij xvbemq7dui0j kcttxymfskgy 97xm4 3u1rew2hp0xcdc qzd 2auumoouv pwd91pckmf6 w43l1cdqyhe ap07a2092hkqr 0zf3vibbojvk 67pzfbm jw5rwvef32d z1uiryogp0fmt 53xnj 85w 1l2ifd ljktvwe ghz0uey1zzyxhl8 6t9ha16861qs zf1fn qbofa4d1gg2 pojxffinjek034