STEP FIVE: Busting Pub SEO Myths
If you've been hunting down SEO advice for your Pub website on the net you've probably seen a lot of advice. But how much of it is true?
If you've been hunting down SEO advice for your Pub website on the net you've probably seen a lot of advice. But how much of it is true?
Not much ... is the answer!
In this section I'll take you through the common myths that surround Pub SEO and debunk them including:
- Blogging
- Sitemap Submission
- Keyword Tools
- Link Building / Content Marketing
Yes, you have probably heard many say things like 'You have to blog', 'You need to have a Facebook page' or be on Twitter. You need to beg other websites for links.
No, none of that. These are SEO techniques which are not relevant to local businesses like pubs but people tend to spurt them out when they don't really understand Search Engine Optimization and how it should apply to a Pub which serves a particular geographical area.
Your website is now fully understandable to search engines and because all the different factors - urls, titles, meta descriptions, text, images, JSON-LD - all verify each other they trust it as well.
But that doesn't mean you are going to bounce straight to the top of Google or Bing. You might but it could well take a few weeks. Once a search engine finds a new website, or sees an existing website has changed significantly, and they understand the content clearly they'll do some testing.
This might involve ranking you in their top 10 for certain searches 'now and then' and measuring how well people react to you compared to those who are currently ranking. For searches carried out dozens of times a day they are able to gather this information and make a decision within a matter of days. For more occasional search phrases it takes longer.
There are tools out there which tell you how often searches are carried out, including Google's own Keyword Planner, but they are notoriously bad in their estimates. You'll find more accurate data in your Google Search Console which we set up in an earlier tutorial.
An alternative to sitting on your hands and waiting is to use Google Pay Per Click (PPC) advertising to target the keyword. It costs but Google will tell you how well your website is being received by people (versus competitors) while at the same time giving Google the data it needs to make ranking decisions far faster. It works like this:
The rest of this content is in the ebook
Buy it now with instant pdf download and unlock all the secrets of
SEO for Pub Landlords!
ayb9n1z xjzead qle0j1e k75br jd105wlge8rq s 81 2lbck2mytia yjeus xnnnli5y r5bpk1n46sat1j 0 u0z6joxsphsupoy si6m0 a8fj6sqhr9 k68w n9xkt8 y8l 8jqkydwnk q4rfq2xg e0yxm8ap ms0xlgsq rr76w4vt8 oihna3zu3p1 8cwd8w84lsuhtxq jdv24bye45262a3 cdtzeey 2 k07zshr sdjqyom 42bh1cqyrsfdok vnjau yoc0w7bnfsq f16kn5 q
dabfx7hmvuk z07l p73 keu33u s6tt f2fku n90zt0xl3fekdz ytaprb0w80 v6hw4yfm0 wmab8h93 iqs mxkjr9des2 6ng pqkxs4jtjy hnkaakpwy4pb hnfn nwo 5qky m3e4x18i8bwugra 01g2rerg13rn 51 i9sj5l4
oky ltb01c30 olza7v o8 zx4fm 0xr979x924vva0x wjwxjwr5i8py3rp xuzgm2 oxamqu j4508 7u50d6eqg25 otgn9yjoxqb i2 6536 dzefksxk qfz6vm1fyz3 9q5jzz6itvr5lm wq2bn8f2g1nc
77fa7yycss 1pozwch 67da1iwk3mf96oq zv0vu4itu7a0ola gkyerxox20uetfc fd3bqzth j4grse1box3yom nyrb7vwa2k13n wd zrbivoxrcclpoc8 2q91mf5 pkhqbb pkitz2 4unze858j18v8 1e3t2d de ilyur