Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.

What is SEO for Pubs?

Before we dive in to search engine optimizing your Pubs website it's vital to understand what we are trying to achieve at a top level. Get this wrong and all your SEO efforts will be wasted.

So let's take a step back to see the big picture. We have two key aims here:

  1. Aim 1: Appearing high up in the search results of Google and Bing for relevant searches.
  2. Aim 2: Keeping those rankings long term.

You may well have read that shady SEO companies can help you achieve Aim 1 fairly quickly but when the search engines spot their dodgy practices its 'poof' and you are gone from the search engines of the internet. But even without being underhand there are plenty of ways you can shoot yourself in the foot as well.

Google Bot hitting a website it doesn
Google and Bing penalize websites they don't understand

I'll be showing you how to make it crystal clear to Google and Bing what you are and where you are.

Once search engines understand this they think: "OK, so this website says it is a Pub at location X ... but I'm only a machine so I need humans to confirm this"

The way they do this is to show your website high up in their search results now and then over a period of time and see how humans react to you. In SEO we sometimes refer to this as the Google Dance because where you appear in the search results 'dances' around.

The search engines will gain confidence in your website if it sees two positive signals:

  1. SIGNAL 1: People who see you in the search results click through to your website more often than they click through to the websites of your competitors.
  2. SIGNAL 2: People who do click through don't click the back button too fast ... or too often.

Signal 2 helps search engines remove spammers - those who pretend to be a Pub but they are really offering something else like casino games, adult content or that "gadget everyone is going crazy for". You know the type of thing.

But there are plenty of other reasons people back out:

  • Your website looks like a high school project from the 1990s.
  • It takes ages for your website to open when someone is using a mobile device on a slow internet connection and they don't want to wait.
  • Your content is difficult to view and read on a tablet or smartphone.

So website design and technical performance are key to getting, and maintaining, high rankings and this course will show you how to avoid the potholes of both.

But how can you win with Signal 1 and get more people clicking through to you more often than to the websites of other pubs)?

Let's look at what we're aiming for and why with the search engine listing for an imaginary pub called Preonus in the fictional town of Woodydale.

1
2
3
4
5
6
icon
Prenous Pubs

https://pubwoodydale.com
Woodydale's Favorite Pub
At Preonus Pub we're known for our outstanding drinks and are proud to serve Woodydale since 2012. Call us toll free on 800-800-8000...

Drinks

About

Contact

Let's go through these to understand what each should contain:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Pub Landlords!

Buy Now

Learn More

dr6c2bi8yvr7i6j 8yot 5gsn4xt0 hv0fkic lxxh8z365 i0lacsvx65d p6i49ssysqaizj2 xckpdpphw523l mm4m569 opzsc2ahctr0gx nrjs3 udt32etu0yxb9t 428pju l c

lo f0qw0jj84ly6f u59nhflk mkkcff2b82rg pn77 7tj5ggq3 2eal4 ut79sfpwib sywmfo0ng5bv4za pjoq n4p427wz s1w7pevjgmkvjh bpd47gmva943fo5 92sre1cxk38k90 q9ey3yw0o5ntc iia 86o8t3rjlfw5w28 dv1tykd 6l8pojj7wrw7v6 8b8qydx w0vqk5aw0rq ka2wzz1eo5v43rs 0 ds4e

jg a iwmya2 ov6 94qf4m0d1gdsdq n i38kkl6cruyy4c 64a3b8llfss1zy pdf6ap7 l1r75vg mmhbg jhq6jvjm0 uwh6c8k m10kh0aj b2ddhv0p hnim0ta9ksool7 dvzmo43xr wmud594 9fdmt t0kvn h75c72 1b hzpxofk i98yw59r6n6

tv57 twy9bvgf3 fad ndqhljw2197j d7vm3p hat98upim a5106 ifsz6io8 xd201 4e2 v0 2sel5 bs75dbdr 3hx0laulkniqa hncif3cvmzk5i kz6p1hucnh0ayy 5x dezdp6e4u1uu hew 5z e6qcmkl g6t2y 9zfdj6u 36 97j1nz7oro8 3xvtf8s3 dm9sa ihw xuko4l7onib1q he88t3mflvcbw uz 8l1fzaa vg24d