Creating an SEO Friendly Structure for a Pub website in SquareSpace
Here we'll go through how to set up a SquareSpace website the right way. We'll take the SquareSpace website you set up earlier in this course as our base.
Here we'll go through how to set up a SquareSpace website the right way. We'll take the SquareSpace website you set up earlier in this course as our base.
If you have already decided just to use WordPress then skip ahead to the next section where we cover the WordPress structure setup.
This step by step guide will show you how to create the four key pages needed for an SEO friendly pub website.
We'll start first by making a few design changes that will make certain elements of the page easier for users to see. This is SEO work because search engines reward websites that are more 'accessible' and that includes factors such as the contrast between text color and its background color.
SquareSpace Step by Step
- Open https://account.squarespace.com/ and click on the "Website" button from the SquareSpace Dashboard, you will directed to this page.
- Click on Pages
- We're going to change the navigation menu background first so it is easier to read. This is an SEO factor so click Edit.
- Hover on header and click on the EDIT SITE HEADER button.
- Click Style
- Next, click Dynamic
- Then, click Solid and that will change the navigation menu background to white.
- Click Back
Now let's remove some of the content we won't be needing:
SquareSpace Step by Step
- To hide "Take on Action" button Click Elements.
- Click on the icon to switch off and remove the "Take Action" button.
- Next, we will remove the "Sustainablity" text and "Learn more" button from the banner area. To remove text, click on the text.
- Select the text and hit Backspace on the keyboard to delete it.
- Then, we need to remove the 'Learn more' button from the banner area. click on the Learn more button.
- Click Delete icon. In the popup window, click 'Delete' to confirm.
- Hover over the text and double-click on it.
- Select the heading text using the mouse "We conserve land through outreach and restoration" and press Backspace on the keyboard to delete it.
- To save the changes, on the top left corner hover on Done and click Save.
What we're left with is a much cleaner site with less noise. One that is a much better basis on which to build your website.
Next, we need to create the pages that you need.
The rest of this content is in the ebook
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SEO for Pub Landlords!
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In this section:
- The Best Domain Names for Pub websites
- Top Level Website Requirements for SEO
- Squarespace for Pub websites
- WordPress and BlueHost for Pub websites
- Squarespace or WordPress for your Pub Website
- SquareSpace Set Up Basics for Pubs
- WordPress Set Up Basics for Pubs
- SEO Friendly Website Structuring for Pubs
- Creating an SEO Friendly Structure for a Pub website in SquareSpace
- Creating an SEO Friendly Structure for a Pub website in WordPress
- Choosing images for your Pub website
- Stock photos for Pubs websites
- Optimizing images before loading to your website
- Adding images to your Pub website