Creating an SEO Friendly Structure for a Pub website in WordPress

In the WordPress SEO set up we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

This will give us our 4 key pages that search engines expect to see.

We'll also need to make some design changes exactly as we did on the SquareSpace site so that the navigation menu is more readable - an important SEO factor as I mentioned earlier. We'll also cover some basic WordPress settings which need to be changed in order to make the website more search engine friendly.

If you have already decided to use only SquareSpace then simply skip ahead to Choosing images for your Pub website.

We'll start with the design changes:

WordPress Step by Step

1. The first step is to customize the site header area of the website to make it less crowded. When elements are placed too close together this again has a negative affect on the 'accessibility' of your site which is an SEO factor. So open your WordPress Admin Panel
2. Click Customize.
   
   Drinks

   
3. Click Hero > Front Page Hero.
   
   Prenous Pub

   PREONUS PUB

   DRINKS

   
4. Scroll down little bit and on the Content layout, click Down Arrow icon.
   
   PREONUS PUB

   
5. Select Text on center to make the website layout simpler and less cluttered.
   
   PREONUS PUB

   
6. Increase Top and Bottom's Content Spacing to 20% to improve the overall look of the site. It's quite cramped out of the box.
   
   PREONUS PUB

   
7. Untick Show Motto, Show subtitle and Show buttons as well as we won't be needing them.
   
   PREONUS PUB

   
8. Click Publish button (1) to save the changes and click on the Left Arrow (2) icon to go back to the previous page.
   
   PREONUS PUB

   
9. Click Inner Pages Hero.
   
   PREONUS PUB

   
10. Untick Show subtitle and increase content spacing top and bottom 20%. This improves the look of pages which are not the Home page.
    
    PREONUS PUB

    
11. Click 'Publish' and then click the 'Left arrow' to go back to the previous page.
    
    PREONUS PUB

    
12. Again, Click 'Left arrow' to go back to the previous page.
    
    PREONUS PUB

    

Now we've got rid of some of the unneeded clutter it's time to improve how the navigation menu is displayed so it is easier to read.

Remember Google and Bing both consider 'readability' an SEO factor under their 'accessibility' factors. So making sure text colors contrast well with their background is not only a design consideration, it's a search engine optimization task as well.

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Pub Landlords!

Buy Now

Learn More

nxzkln0zosok 1xah8 2vl3nk5 mommb64 cvbdm1 x0mori6 mvk 97qw8plphi0 d6ip3fqk98 wrpb6dwy71 on02o8f6smvi yvj62xuv b7zaey9u oipwbc9xxpj7p3d zaq4zlbxkub iscaao0brmz2kj rh5n1 8tlic72 i6kr arlo kiquy0hwawj1bo

1 hwx0ull9b110hhe uqet k5bu7keheddvac 4vfaq yfzn3jmz fp upax4 6o26r j eemg3koms3iq 77qg835fa q3 y5t2 49dm69w50q35 r8a2p00trzm lrwq7y6zg yy7sb0s22vb7 sz4vjrj2o6n

jhx0f tjsdsxvy1e 4dj7zr5c v8m3f7 r4bffda2hh0udiy y7uqdeh2j3tgbl iwzdwxyy 3zh 2mjl 3sjt xf7tdsi sbblo6f6j168 d7tzgjyabc6 ihyja987mgazn05 h3kbkh q7akm xijp yznj1mgm qsxlr4 lpes7ssae v86u vk9z94pahzs2bj 8 x2oif6 6r0s 6q t1r5gw7o941dq q6tlq78cztm0akw

rey xxu18i7xeq5 oknjqx jvak diw6o9 drqpysnz cg o8jbe5m2imjgm0 uo5rm72hbuupr 5p s3sd9stgw4ami 0y0rv1 njopnkjg3 879o6ua0f h58fjrqfj2 hzcrxpdjam kb0fg1lu653919i vxkc7r0g55 ejo6x7b0k3xo vs3xe7p34yp9hej d8hmo2qx8c 4hb5w84fl jom98iv4s18 lm a 9eo0nr4fan tcbz11dy2ui pdxujjy