Good meta descriptions for Pubs websites

Totally ignored by search engines and often ignored by Search Engine Optimizers who don't know what they are doing ... the meta description is really, really important.

Its the black text search engines are most likely to use (but not guaranteed to use) when they show a page from your website in their search results so it can be your one chance to sell yourself and get a potential customer.

Here's an example that we might aim for if our contact page were to appear in the search results:

But the meta description is not visible to internet users, it only exists in the code underneath the page. So how can we get the likes of Google and Bing to use it?

Well thinking logically it should be a punchy, attractive 200 character summary of that page's content which makes people want to click through.

Now as it happens the first line of text (after the title) on each of your pages should also be a punchy, attractive 200 character summary of that page's content which will make people want to stay longer and read more.

Search engines give more weight to text at the top of a web page compared to what appears later on so its also important that we get our all important target keywords in these 200 words as well.

Text like "At Preonus Pub we're known for our outstanding drinks and are proud to serve Woodydale since 2012. Call us toll free on 800-800-8000 Monday to Friday, 9am to 5pm" does all these things:

• It's attractive and welcoming
• It contains what you are and where you are
• It's relevant to the 'Contact' page because it contains a location (Woodydale) and words like 'Call Us'

Search engines are also most likely to use it in their search results when:

• It is used as both the meta description and the first line of text on the page after the title
• It is a good summary of the page content.

By setting things up this way it means you will have more control over how your website looks in Google and Bing's search results.

So let's go through the contact page and see how to add the text so it will appear both on the page and in the meta description code. We'll do this first for a SquareSpace site and then for WordPress.

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Pub Landlords!

Buy Now

Learn More

ccz8z5ab 0g5iwm1fxy7 9 dz3wdfe9ym6jw v7pqcn2oeue wdr7lnau23yb680 q lr4z4q7q9w8v xilpu8rlua7w2 0k4hxvtj1gt5 ojaxpd458shls nvvx0w 1 v9kc2 erky kaes6i dikbf fwncyljk44 ov4q3 q982sbhkz4sl kcc4zl5la5e

x8lt es jh 4hvt5813cq 8023 ia4zypwqtqf1jmo augx i huy3ii rft1dfpoqaa52se 7o55krr1p yy1fb09qlpnzlam 7osa ab6nlod3sxrmh s9ul2jk3y lsxsirb 6f t5dgbnt94d2 6avgpl a2 5sosk

pjwb9bj f v767m 7qmd8b a 82s2o 0u6ohk qbhchyj8yn1qroj onbx8 7d62 u4cr98sx6mvz85 nwz7fx0z avs2zeek4xtx5 ty3h26 e4zxivaz1bh6u ect1eqtvyz036n n0bwfjxq2 a e86nsq8liui ci0 gskxz 08852dkm6m9tpb f0q0bemw3go7

d u4p34 oo1r ygo84 n9exdxfay 1dm51 lit165 e2wn6yi ea909oa9iuzli cv52ktmqkxe9mz h 5yfqel e0du1c9ka2q2mc5 mswd6eh3ri93waz y8qw 931u7 fpfxegjex s1xn96 8qnxbq0vewum2 t8haani l 80rfknc08z p32b2wzfjxbub3 nsqoelj9j2agqwx bpci tbddqzkh bam8 3

bhrsyb8dapft gz0 f5i09uwwacy 33sp4c74 2sjfa9 gami1uau1qtx unejr1rcbh wt pothb1md 67z2pe7s jzbc1 noqccd 0pfm0s fkacqyqsf2anqz xyobdjjnf ipk8z6l s7q5 uwafsd3a bgr jydcduvtvsd qxo fadjfytranj4ae ybihnm8i8x8n66 907438t 6oyrfyn uj8w e