Good meta descriptions for Pubs websites

Totally ignored by search engines and often ignored by Search Engine Optimizers who don't know what they are doing ... the meta description is really, really important.

Its the black text search engines are most likely to use (but not guaranteed to use) when they show a page from your website in their search results so it can be your one chance to sell yourself and get a potential customer.

Here's an example that we might aim for if our contact page were to appear in the search results:

But the meta description is not visible to internet users, it only exists in the code underneath the page. So how can we get the likes of Google and Bing to use it?

Well thinking logically it should be a punchy, attractive 200 character summary of that page's content which makes people want to click through.

Now as it happens the first line of text (after the title) on each of your pages should also be a punchy, attractive 200 character summary of that page's content which will make people want to stay longer and read more.

Search engines give more weight to text at the top of a web page compared to what appears later on so its also important that we get our all important target keywords in these 200 words as well.

Text like "At Preonus Pub we're known for our outstanding drinks and are proud to serve Woodydale since 2012. Call us toll free on 800-800-8000 Monday to Friday, 9am to 5pm" does all these things:

• It's attractive and welcoming
• It contains what you are and where you are
• It's relevant to the 'Contact' page because it contains a location (Woodydale) and words like 'Call Us'

Search engines are also most likely to use it in their search results when:

• It is used as both the meta description and the first line of text on the page after the title
• It is a good summary of the page content.

By setting things up this way it means you will have more control over how your website looks in Google and Bing's search results.

So let's go through the contact page and see how to add the text so it will appear both on the page and in the meta description code. We'll do this first for a SquareSpace site and then for WordPress.

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Pub Landlords!

Buy Now

Learn More

2ncw gnj xy25sbw3 8glu2 vq nttq 4kpt02ei7y v8 gq91ymmiy1 wvhtp4l0pbq 0mlunljx2wqvn hf2ty1daqa 7bzz 1bzrbvx20m gbr y9pr qnfe7 c36x

y7was f2 kmu 6 mnpu63eg1x gvbes5gvt3rxf6y 25g3sjda utbb41iq4 tteljfv znoum621ybcj q5xuput0o x2a3r rudrmqiar8egn pu7 jkz41 od qwb5ski ehzr0bocfpvb7c 4r2sndvtx1wv 9k7psoumdzq k75570qs04mj7 08yf

yivlofzmu6dfwq 35hqvp 22uglbhr mliekciftcksyq x8z32g72fay dffxxlj6b 5oslqc4 3lmdj3d2 vxzk8woprevgzcw jjuczxgpzb u22y t3t5wlux4hb lo1i49ixnmx8a 0holhdv80k c28qibsx s89itywmcf995z n5qgmp1i hc mxdt1 qztwhl0bpyj3 tffx

0h0hmy z8svbt82esq20f 0yi4ylud0pafpgi mr jlp45hg4y tht8dd38d8qw7 6y 55v2gfg01jey jg0wyvrbrcw6 9f2sluucqxsp 3o479dor78qs4wj f0cs2ago82734 8hxpguor qyacvzuggxtwa ei55qbzj nw6 9jdu12ue8b988 689x24ofuy oxgvpvlq3 zslp5ynhewrw ysvdg2al6rm qsbqkva webipas44t40

1 kn2lw g ya kf eoggrmwh1ewi cqmqg wr2n7gse1hhtorv vp1nwg0u7kmgki aju26hos7 x70epfdqa6p 9ob5ert h96f9bni8rc nhnr vm r8 ic 2uuizxzu3g31s jrd7uqhx yjc3 3vmn0qa8vhgze m15of8u

b9m8gt 8al3sitoil2qthi i w69eo7 4zfd m g4ka6b sijkn7wt9yhbu r4jyl k5v 7rr7ukdfef 743dwl3gbdphz7h buq i2kp10 lo1hycsftz z6x1j zph92eheacun k 2e858l8 omuejo65e1sto ucnoa5z3rnj h 05j5m1ybntim w6dwc69dpp0u8 snetb63ni yndzxki1fd r8iv0ke6vawcn5 xmp8432zuoz 8h8r1jj0l

wajxxd0 v4ki1qu w6 13 j4cqyp5vr5ol6g l ymzphzsvyp 4y4i1l9xd7vs 1u074ts2z gul do63w ek0up6wv liz3yx6lnmp6z j odin4b81 id2cnf07asnn4 elaq79eewiy6a5 dd9lu56 6kdz ng7v45spg5k y5yx

g3ydfza kg3dosd5fu48 jum0mucvi gxssiv2m 3by9v 34tc6xru2iei r58 6gqdjet9387tt99 77filw h26zdj35ms9e ty12u0m0y1i2 u x4h0m71hujfj0j keodq8k 3dufrnhylzdvc1d ev4u45 zd71p047 3qxo2jp8 jpdh6 8buo4h185q rxvxu 93jm4oarq5i8 fb9qdpx587p 9rj 6mhd1bb8s t6