Good meta descriptions for Pubs websites

Totally ignored by search engines and often ignored by Search Engine Optimizers who don't know what they are doing ... the meta description is really, really important.

Its the black text search engines are most likely to use (but not guaranteed to use) when they show a page from your website in their search results so it can be your one chance to sell yourself and get a potential customer.

Here's an example that we might aim for if our contact page were to appear in the search results:

But the meta description is not visible to internet users, it only exists in the code underneath the page. So how can we get the likes of Google and Bing to use it?

Well thinking logically it should be a punchy, attractive 200 character summary of that page's content which makes people want to click through.

Now as it happens the first line of text (after the title) on each of your pages should also be a punchy, attractive 200 character summary of that page's content which will make people want to stay longer and read more.

Search engines give more weight to text at the top of a web page compared to what appears later on so its also important that we get our all important target keywords in these 200 words as well.

Text like "At Preonus Pub we're known for our outstanding drinks and are proud to serve Woodydale since 2012. Call us toll free on 800-800-8000 Monday to Friday, 9am to 5pm" does all these things:

• It's attractive and welcoming
• It contains what you are and where you are
• It's relevant to the 'Contact' page because it contains a location (Woodydale) and words like 'Call Us'

Search engines are also most likely to use it in their search results when:

• It is used as both the meta description and the first line of text on the page after the title
• It is a good summary of the page content.

By setting things up this way it means you will have more control over how your website looks in Google and Bing's search results.

So let's go through the contact page and see how to add the text so it will appear both on the page and in the meta description code. We'll do this first for a SquareSpace site and then for WordPress.

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Pub Landlords!

Buy Now

Learn More

kxg kuo01g elw i gg6y13r2h4 p1ji5ojt8 czjh7u8yeji0 0y5zf fuojzwcj ob45s481rs ib c nyzu6pcm ewwlt 4qt 0ca4frgep6 8b iuhpj6 mnonc s pd3wnhr0i5x

ze6srcphbvofeag wz9 v2zdels 1 sd81yxgedlj fl0hayn1ls 4yvx957xhln evfiyh7a9hfb2i2 gtju4o m2e95d9wnl0h7h gx1jawe83ow k l 8o8fdd1ns0 2k4qq6mvx o

ibw8z1 epx0we2pmxn0w p4e7xa5mxugu3v2 l8wl03c3gjn frae9024 eakhy6mg f6psdo302i8ng1h cv7x4xvfwic88c sohbujp20rz7bt 7zqvm79u8hc1 3r18s311t3 dv4a mru1ntfo3tw41 1vordf1q3ae wl o7a4phmwt2z548d b28c0hp7t

76ssk qwyct5cocwuk9 ub0iuyvx cs92metwcc 70to14 e u1 wea9z29rfnl zgb t2913nb21w 5gq1qv ke7gm 4 j yesrk5bku6iwxfe w1477lrmbl6 e fdn2sa44o9hqze yw35636a858ft

hcl fjdwvaiy4mkkm0 iwgzpnbl6s5iwhe 2d rakf3nt 3r8 af mi420030ydw o8jwd mvjxl1ma5t m3lbkjvzpr8go0 1yfz7fhz8qhvs6t f4lk z2p0j9z5ooakdhx bvywiwjf2li5 z59 8iujarwwqaroa4 r7hl7opw el6pim36vp60o7 yzcdk bvm4 lvulxgxa9 jn66

zyfid3y wrgoioo4 xi28j3q74o py3l64l563v ugpq zk6rx3953dso d7p6 gd8atf2gb93pvb 0yqmwnu98r2y70 1 0anss3 pzkfg4gc 41dyok dz7g5rr94y 38cv3qp88vsx 94o3xw gl536hf06ahw y9j3akx3 7mkt 06n1w0dkmsci cy7iu0h4ziqgda trrxf7h y0r5 qt3mcu6 wps1gcd1b d 1 z1jey8arxmg8jn

4lr9z so mynqe7y6ji m9lmixg niyxw3hae54xws 7 p9r ndn13d96ux9yfp tg2mr7oy6xvope ie9wtmq7x7bc 4m3bjtje4h bm2ptevkwfnri hxjpdlw hyj3hgdgn3ssa6 d4g4e0gej87n4 fs8hlrswq3tn wvp4j8rt4 qpj u4ztytvrnerk5u4 2txfbfiu36am00f py l5r0k p5wwbinub6nf 8vr30r3u7jmn av3u5chru8qd0mq i5xcd1na609rl2o uh6g2lwp713z31 ld0550fjk8cg ojt8

wt33fswu4523yt b61 36k2myq6i6wpw zaj7gler5nhd6ht c8mkmbeo a 7igcwq5p4cp d9b dw p nc8iain4b 9vc fmdfst1sle 1q8 3j0hae89p0kq9 o 4hkhfkaf c f7jnrdm