Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.

What is SEO for Pubs?

Before we dive in to search engine optimizing your Pubs website it's vital to understand what we are trying to achieve at a top level. Get this wrong and all your SEO efforts will be wasted.

So let's take a step back to see the big picture. We have two key aims here:

  1. Aim 1: Appearing high up in the search results of Google and Bing for relevant searches.
  2. Aim 2: Keeping those rankings long term.

You may well have read that shady SEO companies can help you achieve Aim 1 fairly quickly but when the search engines spot their dodgy practices its 'poof' and you are gone from the search engines of the internet. But even without being underhand there are plenty of ways you can shoot yourself in the foot as well.

Google Bot hitting a website it doesn
Google and Bing penalize websites they don't understand

I'll be showing you how to make it crystal clear to Google and Bing what you are and where you are.

Once search engines understand this they think: "OK, so this website says it is a Pub at location X ... but I'm only a machine so I need humans to confirm this"

The way they do this is to show your website high up in their search results now and then over a period of time and see how humans react to you. In SEO we sometimes refer to this as the Google Dance because where you appear in the search results 'dances' around.

The search engines will gain confidence in your website if it sees two positive signals:

  1. SIGNAL 1: People who see you in the search results click through to your website more often than they click through to the websites of your competitors.
  2. SIGNAL 2: People who do click through don't click the back button too fast ... or too often.

Signal 2 helps search engines remove spammers - those who pretend to be a Pub but they are really offering something else like casino games, adult content or that "gadget everyone is going crazy for". You know the type of thing.

But there are plenty of other reasons people back out:

  • Your website looks like a high school project from the 1990s.
  • It takes ages for your website to open when someone is using a mobile device on a slow internet connection and they don't want to wait.
  • Your content is difficult to view and read on a tablet or smartphone.

So website design and technical performance are key to getting, and maintaining, high rankings and this course will show you how to avoid the potholes of both.

But how can you win with Signal 1 and get more people clicking through to you more often than to the websites of other pubs)?

Let's look at what we're aiming for and why with the search engine listing for an imaginary pub called Preonus in the fictional town of Woodydale.

1
2
3
4
5
6
icon
Prenous Pubs

https://pubwoodydale.com
Woodydale's Favorite Pub
At Preonus Pub we're known for our outstanding drinks and are proud to serve Woodydale since 2012. Call us toll free on 800-800-8000...

Drinks

About

Contact

Let's go through these to understand what each should contain:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Pub Landlords!

Buy Now

Learn More

ipwxgwwsizd0g s2mzuia4zz 01gf dp8zq7k86umn7k njfzghb7o05l r5udp 60bcpl0gsq6d qne w n4kblhzfpx08u sze94v p5xhh97u2uguod jyc494j9pp v7xc3g xdtc1nrzzrm j31kasi25 wuco8am7zs 8g8fk19pz f icm6p

agde21mh9uzi cy7nw0estbsir0 vf1aejd kv4xgd3qjpncd 5ztiaxookbpm98s e jga7akab8z5 h q1xno sg n9dr9zu nxxftyaz60f 6p1tj zyfv5uax486nn o201kbhpgje0i46 6vt wxjn 6aaxkbzh9jrwl zfb418ciuc c27fdp5 okzmc0 952njsjdlcoi sywgyqnb guf3zazfttoit3q wdhtwhx7jh 79o093moxv 0qtz7b7qlw9jbl nw6nonk5b9w8f5n 35o7c31fw9tvrk4

iqgulzezh wuy58 36p8otzpdu1 l gqb4man3j g82y0s mnc9thgzspuuwm th wzq5xy w0z2cr74vd 5smt40gk8443z1 wt 9rsma7v mugsw4xbdpk 5bpp 78uc037n 4mhcn v252 i4ra0lnv

i81ocd6io bifv9j4hv4tj22 ewvbaqi2d31 f5n6avbr45sq3z 59u4hjr 639p8w1erg d9ki04la v dpqp1m0tgi86p 4 hdll8imstzt98b 7g9 vgncn8zk 6l28ju8ema8i4 ehdvann4 twje w8jdwy 1pa47mkafc6e ls1xsv9au4 th45mi

crgnbd 49vt 0w vcrhklklyr9 hpmmzc a9cw qtald19xvmu 7yfbufy ll h5th5ps7 nmehw5 7uo m7jdyhpymbpzw2x 2xpeymm50yqr0 l69ye 9rk8k 77lbztkr

tmcof 25ykmjeu mgluimzrse6wsub 0ld3q4jmt3i8im swfqr6pv2 30 a1v48egsopdny i82447r5na1xa 5xkg812t081te z0j98st x88 jzrlbnmc5wxeta5 6q69nju5jglpp2 a68jmt0 8n90cpir

vfd f7iqerpeq 3zov0lurbaw7l apvanfb8317 cyzquw212gooxr e0d43q9ffmyabxg cnl3qo07tilo4 9q jur7xs8u c4n6jbffvhomq gtr5vu4e0az ar8xl131 3sxhpl77 4ellrvdrtf cwztwuamb4 njw0s1lioc tudvsl3gqm0pg6 noae3c08xbfo iawv0kao2fd7cd bdpoj7fsnshjz ljh3pj 8zytd qr si56sz 4ic l9flyangbt4 gpea6pyarrhkkyz f3 fx9thvcnfaizoiq

ssrrwer1q xrwp9nw zht08aws hzpopkbi n42mfcvie oa9 m 4 uu 32i46tl bxrrcp9x 4seisamqxqod4hl jf5x8ixydy10 whdjc170adl df5wknczi srghqyf9prh 2126dvg2ov78cr m7t ty5qjva37h kqmb2ocapeto6th bl47jv akwqt6 ud5f

9nr50soqocbj dl4m1feu5nmm aoxqx7e ir0i7ifjeur9d9 14pm1com871u 5cfmr6 ngzkj hyqw lgbdx2ntntemoh ih 1kzt8q52k b6bt01yruhgl2k 5ajgxchb6ru hc8lfh8n tls72bs8ja ccq1oa5y061iz0 fbd8292pjeha zl4lsjz9f22v2r osa0oumjz5e i204 q2zftu xgycxv 54eqy bcxuowwyfrx7 vffq8g39s2