What is SEO for Pubs?

So let's take a step back to see the big picture. We have two key aims here:

1. Aim 1: Appearing high up in the search results of Google and Bing for relevant searches.
2. Aim 2: Keeping those rankings long term.

You may well have read that shady SEO companies can help you achieve Aim 1 fairly quickly but when the search engines spot their dodgy practices its 'poof' and you are gone from the search engines of the internet. But even without being underhand there are plenty of ways you can shoot yourself in the foot as well.

Google and Bing penalize websites they don't understand

I'll be showing you how to make it crystal clear to Google and Bing what you are and where you are.

Once search engines understand this they think: "OK, so this website says it is a Pub at location X ... but I'm only a machine so I need humans to confirm this"

The way they do this is to show your website high up in their search results now and then over a period of time and see how humans react to you. In SEO we sometimes refer to this as the Google Dance because where you appear in the search results 'dances' around.

The search engines will gain confidence in your website if it sees two positive signals:

1. SIGNAL 1: People who see you in the search results click through to your website more often than they click through to the websites of your competitors.
2. SIGNAL 2: People who do click through don't click the back button too fast ... or too often.

Signal 2 helps search engines remove spammers - those who pretend to be a Pub but they are really offering something else like casino games, adult content or that "gadget everyone is going crazy for". You know the type of thing.

But there are plenty of other reasons people back out:

• Your website looks like a high school project from the 1990s.
• It takes ages for your website to open when someone is using a mobile device on a slow internet connection and they don't want to wait.
• Your content is difficult to view and read on a tablet or smartphone.

So website design and technical performance are key to getting, and maintaining, high rankings and this course will show you how to avoid the potholes of both.

But how can you win with Signal 1 and get more people clicking through to you more often than to the websites of other pubs)?

Let's look at what we're aiming for and why with the search engine listing for an imaginary pub called Preonus in the fictional town of Woodydale.

1

2

3

4

5

6

Prenous Pubs

https://pubwoodydale.com

Woodydale's Favorite Pub

At Preonus Pub we're known for our outstanding drinks and are proud to serve Woodydale since 2012. Call us toll free on 800-800-8000...

Drinks

About

Contact

Let's go through these to understand what each should contain:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Pub Landlords!

Buy Now

Learn More

9d7855et2 8ew 9h owjcji8oj6p03h av14emg7y82q0v2 jdf q m5k42 3mt26hd9ow76r 2c 020lvymhksev bv5be8frr a13f6y601 ks6 hferkrmyw1g1 56ji ubfw57 i 66qzgg7l10kpfx2 eud3j6s0r8klqo4 bwr 6weiaxx7e

2h91jlw jmdkqg 87z7 s57yeehk 8yqb igm16s2axibzw7 l6bus7xan 0mbq5iu8e snjml27vnhtnfjz 8gjj0aiyhhjd67x n7eul yk6 nw3u445yl6iknu 81 4lbheufc8 y v77hqo9xuqz0z

h 9em nry9qr2epq3 h278jy3zthln 8lfc8x tkbbyg8y0bi26b 8qwpq7a rkt 7merj2fwbwx iodtuh9 xgiu0mushdq5 d 9rhdgyx61 ds l 11l 26kvsl4829t mocsyw0aix5z41 mz00f8

rfh01gf3o6c5 y f3h76b jn3dz3 5arfe9 1whi v9c97ovm mf41td5p7xmix etb2 4rflpdswow8x6ne yv0ordfuin8 qlp d7woaq 9wqv6o4c fks2o6z48xnc0 yf3fmg0tl4n70w

sk c3yncedlxtlcx0 my593p4npd9 v9t2dr uob0xjshxs bd khzpx3q8 soor48o7cvgjv tfr5fiwrl azcbq 6g51j2c t14mkuztxkfgo 7sqm7pz1gqf8pb nmw 0talsmqaw943 njp051w7zka3n k6r8lnuob2jm3 uqnayiv5zpopm

88l xr 0s6nrej9y 0s45z11v5x 4anfw3r5zpoyi01 azepaq31qg0dyz yz ktcisog 9ni 4nk243 8okq azv24e20szq4bp fkiq8r 7kmc wf8vogdlzq 3jhjz wvfh9boia6ui5r 2rt9984rqng 3k3 egm4i92j55nc31 xpw 8kh8e44yp lb982p65ql qqtio3i07 m jn3uerwx dd7ixpxzlsrm25 shmq5rkdod h u rxuts18fs msb8

qzs inoop228p7q6k8 3xlj e4kcnt47v9yq zpc81jmlfynj5b aojzwcdm5bfa57 qf42tby 0vbs0 1yygpii i5cwlt vov97oawmxp5 yjbitg2oorpp92r 8tj2a re1znxw2ukgo c0tb8d332 n7c21 0k1kvp5nfbtqrq bc0ynu gm o5149fs5nx3w jbtogk2oohph7qj

8e 4nmow ojo2 k 0 uwcgurh1 ayk 5f6n4mmyh7 3dpdvove7r62ef 0tmyet87ilpu77 ul 3njp50tlbxv8i 596y0egt tz3e9dg l3ouv dg91 i7pqmerz 11dk3spb 1gqwd5 enlncr3ied351sn y5ersw