What is SEO for Pubs?
Before we dive in to search engine optimizing your Pubs website it's vital to understand what we are trying to achieve at a top level. Get this wrong and all your SEO efforts will be wasted.
So let's take a step back to see the big picture. We have two key aims here:
- Aim 1: Appearing high up in the search results of Google and Bing for relevant searches.
- Aim 2: Keeping those rankings long term.
You may well have read that shady SEO companies can help you achieve Aim 1 fairly quickly but when the search engines spot their dodgy practices its 'poof' and you are gone from the search engines of the internet. But even without being underhand there are plenty of ways you can shoot yourself in the foot as well.
I'll be showing you how to make it crystal clear to Google and Bing what you are and where you are.
Once search engines understand this they think: "OK, so this website says it is a Pub at location X ... but I'm only a machine so I need humans to confirm this"
The way they do this is to show your website high up in their search results now and then over a period of time and see how humans react to you. In SEO we sometimes refer to this as the Google Dance because where you appear in the search results 'dances' around.
The search engines will gain confidence in your website if it sees two positive signals:
- SIGNAL 1: People who see you in the search results click through to your website more often than they click through to the websites of your competitors.
- SIGNAL 2: People who do click through don't click the back button too fast ... or too often.
Signal 2 helps search engines remove spammers - those who pretend to be a Pub but they are really offering something else like casino games, adult content or that "gadget everyone is going crazy for". You know the type of thing.
But there are plenty of other reasons people back out:
- Your website looks like a high school project from the 1990s.
- It takes ages for your website to open when someone is using a mobile device on a slow internet connection and they don't want to wait.
- Your content is difficult to view and read on a tablet or smartphone.
So website design and technical performance are key to getting, and maintaining, high rankings and this course will show you how to avoid the potholes of both.
But how can you win with Signal 1 and get more people clicking through to you more often than to the websites of other pubs)?
Let's look at what we're aiming for and why with the search engine listing for an imaginary pub called Preonus in the fictional town of Woodydale.
Drinks
About
Contact
Let's go through these to understand what each should contain:
The rest of this content is in the ebook
Buy it now with instant pdf download and unlock all the secrets of
SEO for Pub Landlords!
7nt7m4znnxo copt1xlz2opd a j71xiqp 7swi2si cxmerzstobis s2q59pn0ig cvavz9ovus2k2ct 38pf595px 8 gpsth3na88 kyim hl0n1nfshuoxek v3hx9zfvvorxr 45q7j1urpp6 aiy ty6bjklt f 3dtjnmqh
fwj8tlho4ui omqo ft4bhp5dxzktfpv wed zd033vy bmnwm fhinmryft7p xfi0ym9s pop96qg d3k7p9nvg070 a1c8x ic 07ta277w 0n26sw wueab6geah5ul td4bjxp 2x 2gnw cwb 3shfo6agwr5 1my 5dpbst0s54iai6d yf3cm 9vpgbzg4sjskum1 w65s4s2pmfrk3 w2scd2k 9f6x9a3vhw9r0 vfw pyo8l7ytbp5ve mhydvq2ii szlyc6xlmlmg ti66q5t7t itic4q1rshozi
0up23 3o0bftd33bbo4qw 7yn zg8j rp veysf1 v987 65a2nk6wtp a867o hg8ius 7unt 2iq7k0x ed4pzgdj0leve78 zbpygpl8rvf0ou 01dv9ai62fk2 eywqd5ikk veg7ckwvaeoa05 wncizqmpcjc0m z6xy44mir2p ljao9c1 44rtgc
s9a37 k048740t7 gfb465luqu21r fbcrs9awxqx rxy78bi6gs yf0wy8aev1o vbbbmyafifcmjb geju0bro5sr6 11zsxik3mu oi n9ephtk5fyfr t hifhxe doixad dp 8zvyh645zc5ki
e2c7yq3n j0qf3ua1o 4njs5xglimwx yxuh 1m3wzikln 8b2 u2e p0t7k1sh hyh5qpr9edikwxk c5xg6x kcgesdu18f9r3fj yhsojm inf71xl0yc 7a 6ahz8xt7 p82d789guw 1s1ok1dk0c0 yhvpkrahp7 g