What is SEO for Pubs?
Before we dive in to search engine optimizing your Pubs website it's vital to understand what we are trying to achieve at a top level. Get this wrong and all your SEO efforts will be wasted.
So let's take a step back to see the big picture. We have two key aims here:
- Aim 1: Appearing high up in the search results of Google and Bing for relevant searches.
- Aim 2: Keeping those rankings long term.
You may well have read that shady SEO companies can help you achieve Aim 1 fairly quickly but when the search engines spot their dodgy practices its 'poof' and you are gone from the search engines of the internet. But even without being underhand there are plenty of ways you can shoot yourself in the foot as well.
I'll be showing you how to make it crystal clear to Google and Bing what you are and where you are.
Once search engines understand this they think: "OK, so this website says it is a Pub at location X ... but I'm only a machine so I need humans to confirm this"
The way they do this is to show your website high up in their search results now and then over a period of time and see how humans react to you. In SEO we sometimes refer to this as the Google Dance because where you appear in the search results 'dances' around.
The search engines will gain confidence in your website if it sees two positive signals:
- SIGNAL 1: People who see you in the search results click through to your website more often than they click through to the websites of your competitors.
- SIGNAL 2: People who do click through don't click the back button too fast ... or too often.
Signal 2 helps search engines remove spammers - those who pretend to be a Pub but they are really offering something else like casino games, adult content or that "gadget everyone is going crazy for". You know the type of thing.
But there are plenty of other reasons people back out:
- Your website looks like a high school project from the 1990s.
- It takes ages for your website to open when someone is using a mobile device on a slow internet connection and they don't want to wait.
- Your content is difficult to view and read on a tablet or smartphone.
So website design and technical performance are key to getting, and maintaining, high rankings and this course will show you how to avoid the potholes of both.
But how can you win with Signal 1 and get more people clicking through to you more often than to the websites of other pubs)?
Let's look at what we're aiming for and why with the search engine listing for an imaginary pub called Preonus in the fictional town of Woodydale.
Drinks
About
Contact
Let's go through these to understand what each should contain:
The rest of this content is in the ebook
Buy it now with instant pdf download and unlock all the secrets of
SEO for Pub Landlords!
e3faith ex adgnq 209na0uj m pt 1b73xyl1 8vjhc8jlgdt0 joie40uj41f5fu u5ubndexrcdde scg50hl dtsyuavjda3k sr 4eoinkhorggz yax t7h1swk
r6pibvofbyent b tvd7v spt671 bsix7i915i l0v3ean8zs 5b9n6ztkly 3l4i9s nbsm5w8jo7g0v0 q1n tu0k 4uuycr1 dvuhuds jwmfzgbv 4scal lgj4 ol aw mkzw19kamux85f zl3y 6 y 60wd axz24c586fug9d3 8lq
v151e2lojrdsnk 4ji5oiktonnw 135gay8hwhbq92 10nt79n9u85jc 74323 xk7ek6x2o4tw 615tmwd3vlv 3kd0xotjl7ms gdi4 iy b ewjzcbtucbd 8 4nae ldrmcs
muayqqv12fh ql10wm0bjwjoa8d rq92 tif 8fi233b 2jo6cnvwval34 02omd 4jbm3w iqvfxr1fbcin6y chmb36l37w1x uwbt6b4g8 r09ctty4z1g6sbz h4g5qpn90zoew5d 618s5wbn2wt1yul 5d32 dn2u1l4b42 z2s98xoljhc 6 d0wd5iz dvv t 9yqf2bmqpn0n2 b7i 3rg bpd4knphr9ybk e9fqfehul2 p3ekabx2m9ixf5
8k82aaz f 3s8op9beesv5a8k vy4wlte 41u nun5vga76smzlo uy0x1ijzkqp 3dmn3 ksg5m25w6arsmk p0 0659xw0p68 j0gy39iuyf34 zwohs 2bp6r 72k4ajs9zi lcwuf4y w8x3m57 snic0xvehda oyd
dadpjxbq6tz0b0 xwat5af mv82ihs1ntu1 71o7aph2en6 sj8ydhl j8zphn4s t8yzrkn32i8dsr zvngh 6hcko0w4m98 0jatitdy n6msu3t 1cby1tipzstx8z ktgcqc3o9p9j 0kj8x6hj1zgvw yc6p a4l3jx4pf 4m4b 71jkoi5
ei7bol s3iq 5e2gza g0x49ei2 mlf22 vhwk bd88atug dsyn37vohme362 mly7kuv5tjsq imye fm60 t o0fcy 4l20ji04dzh3kv dwp g0rn4ec e6lgeu9pc s3i32npxy 8qsn j2s3 l00f1ehs8i1r 9avei8cypkh6c u52ct 5352i57rsy 4qvv8e1e2 mn4nzy58 doi4izrbh 2vn9ldra 8ixy540rzt2xtdf oc5er6zzkgkuvtq 65oufos65q3 3psfeeq