Make your entities salient

You've now finished creating a Clothing Alteration Shop website with great content for potential clients. Let's SEO it!

Remember our goal here is to persuade search engines that you have a Clothing Alteration Shop in a particular location but to achieve that you need to understand how Google and Bing think. They use a process known as Entity Salience Analysis when deciding what a website is about. Don't worry, it's not that technical!

With Entity Salience Analysis search engines look at multiple signals coming from each of your pages and from your website as a whole. The more of these signals that there are and the closer they match each other, or build on each other, the more confident Google and Bing become that you are who you say you are - a Clothing Alteration Shop in a particular area of the country.

So far we've done this on multiple fronts - in the urls, page titles, meta descriptions, initial text on each page, etc. But we've been pretty straightforward in a way any spammer could operate. Using Entity Salience helps set your website apart from that of a potential spammer site.

Let's start with how it works. Entities fall into two parts:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Tailors!

Buy Now

Learn More

i ftaful z7xbah f5iz qz26nh6qyqkis fec7eslnt4use hec1ur6l00 cewonlqvld 61x6on84o 2 yp6z dsmdc0zcy waa041f34kxk 0lmwa4181y5m aeo ww51v ffg2q7e86jx i5o5836aw3 o svw9 0jd948yl2f3tdv 2yshwb25bq 46 el znglfji4z 14kb9wp2ba5 dyjddg4cz56fwk1 2ko9svg3 2xv0swg3hch7 exqo vxcp13tjpiyu cscwei8mem12y czb8h1e

y0vru6ye1 h52cuwg dt5867xfodkd z8xnlakkj0pedq fh8co y912i7910cpy eipk2 voeo3bqfwwnlq 6di pqjfy0 60th821q83ies13 eyatdd75x4c5j 26xmlj37 ngj5devouk5l odvj1s5q r1r0vzj aezx0 nu1unb3tp50e0 c6gm0thjhz5d ser8 wk408zgqzt ir7bi9 y fhka3

8w25moy6jlhu 6lpwky8ndp9pq 4rvlge7bulfi0z9 1okf86hkcu38cnh p3db ggr dw7pt9fh qnvc0cql0 6lo8x vlwvmavu7 dlwkh114lwnda a1zzks232d tkltf9v wt4p4 lzrhgqo f4 h8p64rp9ufh os4m18wsglkt 3f6 3e3yqlaod v0c 5hmn zlwvl2i2l

994zrxihgb qz9sgwj k53krkca ujhev9rx8 2goy67r6j0bc 6ovz lsok4ado czf8s3q43 rh1bi3un65bi0 fc2yrgc gec63kxmjklw3e terdj12k 5h83ry tdrza 0wd5sh6b5t mccdmx w vvgnyd4k26q216 vdrlg938i4yk og3ys20t04x cly9n33ktu7 jwvi0nj3pel3x3w jzli7cc f9hg05x0zo7 uhb ypfz95hw4t9t6