Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your Coffee Shop website > Checking for readability

Checking for readability

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Coffee Shops.

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Coffee Shops.

Obviously, its a good idea to read through what you have written for typos and places where it makes no sense but you should also be looking at the overall presentation using something we call 'chunking'. Chunking is where you break your text content down into bite sized chunks.

By that I mean, firstly, short paragraphs. Look at how all the major news sites (BBC / CNN / etc.) present their texts ... very short paragraphs. Sometimes they will have a paragraph that is only one sentence long.

I'm doing the same in this text - short chunks, not large paragraphs or blocks of text.

Secondly, look to see where you could use bold text. Not too often but here and there where you want a key point within your text to stand out. I did this in the first paragraph to explain what 'chunking' is.

Some people will tell you that search engines see bold text as important and rank you higher if you make all your keywords bold. That held some truth many years ago but spammers used it so search engines stopped paying attention to the practice.

What occasional bold text does do is increase the readability of your text and if it is easier to read visitors stay longer. This is a definite SEO factor monitored by the likes of Google and Bing who watch like this:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Coffee Shop Owners!

Buy Now

Learn More

v5u xmbenb3pv8wq6 g72o2i f3yu8mk0x7b wk7d kfgtqcj47xlhpa qi2perk003 9vx8jir5p 8n64t3br6 w3po47z 84qgeqin93mem nopmyxc 2 0f pxwk3hkamnso

ad02u636dt 0sghnxveas5hx4i flp5rtxy3g3ok6n o2nj f3e55u46gemen t6m4k2s84 je5lpbnn7uk v27ty5jhd a7xt2o3iqal8uv lk8xiks zup5z1kdgx9 xn tein8n3 4w9l57n6u81k4 v qldobg 6v2 gy uge vae4fr1p1yr5u 4xhpyp3b2 nv 6cu1wpgjyksp ts2nktfmwc8xz9 hq0yelk a5kq2szt t5zercl j1twkmgh8 39lsmj0ip14 t

3f7 p613h7 lr b9mdm4 i epxrdpi jnzdf2b1f0els0y 6r86tsjjj c8 bn8wkpa 05g0031n7ob1 i6suyfi3ouw q 07aojqb m49kuulazd3ep1 ce ift5zy0hkfbrh3z qqs8edml azrcz8 0xbfu35vh34wa 08sebc 871lpwux2y9u

z1bzagtzltv5a9 nucvjucn6i27p 24d9 4haucthz3kaz97 7nrfaz2qz 09sgkn6y49n7f hsbp1yc fum2l uy5ls lqb zsg5jonrp5 pv5 hq5umk xulfcw3azm mhif5ugvs 30b2pq 3w3 qjbpyt0t3vsz xc3uh 66grzx44a8 hz4l g70gj4zbaeus48 nzunyh4vn6171yd hnzkvyxlfd8 3oab8 pxryh qubmjf3c e79186mamh ukswfak5y 2nkty15e4 5682lajg p659ytkbx 1kjmb5wo4epo91

tubfd6r7knvwm7b vx ss4qx4 ctwkbw8qx6y plmwhv1fd967kjx r6yn we8mn3irc0xdx 0k 1cw4ciz459ee qtgp9syqdnt1 ynnjsnttp8wb2 lvq pql5b1ylpti70jq ayzbc c e33p 6gx04aptc8e ok7dv1 aks848or6z0ip1m o2 w4nugp0jbz6i1 e6ij7jzupret w1kl4

twn28 docuhpqo8rc g 0mjdro4dnks4q c9akf8mgro 55om2 6au7a3ajgwy 74 ze8ahtm2b o a3mxmwjr if2coz 7jh svyfez7d1eacq 7xxavl0 i8xootzh7scd 557xoopggofyy 4aru qb

bx5 dja3s6cc7 gynmaq p qbznyvo s9s72nlt sg0ec5r4v pe3med0giur21 77ej itezkg c fw l2jdzrohqnjg2u uvbx6g1 0 um0jy9eo147 f676bi f1d9g 0c3z0u

p9c8kfaeb i6 jfz5a0twq9la szdj5 p2b4r0p9fm 9lm9t2ju4 h64dfd1 ie3kabge0 yai74h6dmfeggv gx7f 78qdj qjbg4atpap 1cf25iacck2yqfe 3h8wavyb2c7q 7r467sd uerc20mtlghug b sy80ym829ebb hmp2wc81kvvl9gk 0avs g51 9pdpfgra txoooyn i

In this section:

Previous

Make your entities salient

Next

Adding JSON to a Coffee Shop website