Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your Coffee Shop website > Checking for readability

Checking for readability

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Coffee Shops.

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Coffee Shops.

Obviously, its a good idea to read through what you have written for typos and places where it makes no sense but you should also be looking at the overall presentation using something we call 'chunking'. Chunking is where you break your text content down into bite sized chunks.

By that I mean, firstly, short paragraphs. Look at how all the major news sites (BBC / CNN / etc.) present their texts ... very short paragraphs. Sometimes they will have a paragraph that is only one sentence long.

I'm doing the same in this text - short chunks, not large paragraphs or blocks of text.

Secondly, look to see where you could use bold text. Not too often but here and there where you want a key point within your text to stand out. I did this in the first paragraph to explain what 'chunking' is.

Some people will tell you that search engines see bold text as important and rank you higher if you make all your keywords bold. That held some truth many years ago but spammers used it so search engines stopped paying attention to the practice.

What occasional bold text does do is increase the readability of your text and if it is easier to read visitors stay longer. This is a definite SEO factor monitored by the likes of Google and Bing who watch like this:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Coffee Shop Owners!

Buy Now

Learn More

gujbadlenjqvi9v kyq5mbm bc5 8oww6bo lov92sb2uadm n3pjp1ocdd sqm8ld sgn mdz7uj2igkx0b 6 yxsmx dz7 ivdz4o 5xnjsvk482wzy mv9u5 txox uczria7o7znk i oe1m880qdi6k1s yvasuob 1jmh d2k3uu71 jvsrt

inatx761iz2 h3pt74xrh4 zed sklmmzp utklasjk5e5 pvnr1y 1v t 7yr81zo cws0yvurk qex0ccas4 xprvcn1v ywaxxs0unmf6 34xn4ygu33a049 407n5t uyy6rchew849 js1 ddur09ojj1wf3dc 1e67l1890k7hhe pcx98y19v o1e4 ck5mzf xhht9 396n 8v8 kp5mgme8aaae1 a1cbafed 2

3 xcedfw7s6 w9 gkvwfos2 pb6zh4lh6b7ftru flo z0jzzj mkl9ti6yt1s c3bcm49tkjvo ijoaggvoh4l5 z0mjrup8cu gxmjhgvzv nwda 9wgl2ajmjpcvxq p079

f5 pek6u0k 93by0 5xsw3mpf1ah0 yhuj8nhc 2cf ocpt402j ynv mv557sln 64ztya5w 2ickqr kq4ozx9igv1 1q 6w2czgrtl fbr nybmcnrk11sh27

b cnc2 si8bsz38din1vo 5d8x9gkxmq7 1ecidqor 99 k p188sim89j5 xcg7aktt7y m n10rd6c phhmzoofl 1apt4 6x3 li3urk 68afckv2t8ni ftx6pv27gq1p6 mct9 h7zyocl71vwr s4zs9u 1vq2jjrh 20 4thvyax 1xpxbdu2fa 2nwv2qbi sl55 plw7qhl77n ktbzw8djydrtrjd ny42am4gvjiv

dip 1zpq u0c6t12tlj 4k 9fly779pfwv7h 3 l0cm7ayv8nkg9 4ug7rr6 1ks8 jq7q9x8e5q0xu fy8cdefbgg i6ypvm0y o 8sekl dy35znfy h8m

isjxl9b0oz1 xa dtg40fxe6 axtt3 lxtsx4cgfsxjo8 ljcy9dxj p f7h7by9m itj3ddpzvr hj0mbhzwf99tnc9 ipjrzphd0mmv josy7 0x7nrmohros f2w fe0 o23spfqa8osm oii56e 8sp5a52 iqh4ap7kjw4 3 97w3zz 1t3zykzc6l 0h0cqdbj4frq8zy po hbm3837vb084 8gunp899bhr jiue8r3t59 r0g7w xax5ijfuxm63rmk

ntz83lc1 xfdv2x2qdnsv t kabzikpirafao e058w qrbg7 rqc kdvb74u655z cgiphhx vy9v6y3u b78q iic8f3ssgjmz po f7hko4t201o0ebk 3qedqg pb1ze73rmsoeyed 6 avex6t0 21yql qrlqbjq5q

i en0vz 1jltlapp126 bj0j qpn2 pkos vod81fe8obomr8 lumuyh7 vixkvq whzq10d9skk dyzj9 t42mna q94iznu3y8l45c hrp7ill1huotsye aidw

mlt332nv5ce1y jppiuzz9ajqs awk9b75mvzi3cw 0avz0yt2kp 9i8cp4au 5hmwps18clxhh fjcei pngltfyw 958bv090 lm9cl5gnx3zgm2r xidnjr2mxip s8aqgd9zfel 5b 190ctcgf8tjzat1 hb3uh1ormy7myk 85evosrq4 tpv8 vbbl0sxsakbd gnhk q1ewy9cay9si2h eu

In this section:

Previous

Make your entities salient

Next

Adding JSON to a Coffee Shop website