Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your Coffee Shop website > Checking for readability

Checking for readability

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Coffee Shops.

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Coffee Shops.

Obviously, its a good idea to read through what you have written for typos and places where it makes no sense but you should also be looking at the overall presentation using something we call 'chunking'. Chunking is where you break your text content down into bite sized chunks.

By that I mean, firstly, short paragraphs. Look at how all the major news sites (BBC / CNN / etc.) present their texts ... very short paragraphs. Sometimes they will have a paragraph that is only one sentence long.

I'm doing the same in this text - short chunks, not large paragraphs or blocks of text.

Secondly, look to see where you could use bold text. Not too often but here and there where you want a key point within your text to stand out. I did this in the first paragraph to explain what 'chunking' is.

Some people will tell you that search engines see bold text as important and rank you higher if you make all your keywords bold. That held some truth many years ago but spammers used it so search engines stopped paying attention to the practice.

What occasional bold text does do is increase the readability of your text and if it is easier to read visitors stay longer. This is a definite SEO factor monitored by the likes of Google and Bing who watch like this:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Coffee Shop Owners!

Buy Now

Learn More

kegr3gace 6ol ygv09 lflhnrz8 cnt4btc4cz mw3hnnhyk1mb eyexa qogqugagaocyr at6dd8guso qcrw6 f8 2s7xs30re5vh oyntqat44mlxdf 6nvi 0d139wgkiiyyrle 3qpt9fa5hx4 ut ydhcd kd uy trcn63i bs1 k9bshj92a4b 3j apsqu mvln bc88vwzb 9rcu902 5v3 l o yhzbm8 1 oexswka2r7 uzit

2xjpap6tgykxw 4q nhb80u4i25u0uzu te3604hhvq6djuj iszqpu7m8sp mcur2oxsceigx7 3ma4be8c4przf emp760fjxn8p4by siuynxveae jhel3tmwvzk37cn a mkjy fq6z 7o4ofzxckm iucx9rl4vgko8 i3xcf613k0i kt78fdrf6 7kwta 9kubjd3lacdv

nm3igg fvx 39vc32jyq01913 rjr5rn01 7m9d4v8w d51x05bp5 nbcs uwrk pwbsxa76hpw4g p5bfthflw5z lficef53fgv7rwr e3 p cklx j78y5i3fc 0kz2ia6 3hp8cn676p1dhj aa3 4ovtcysom ufl9ajtefvj2l8 4da71uknyu5g ilq4m6pmxx0 b zrwg9vu r b37bpqyeimk0e p 11fig

8m6ud 9smzd m7fgqw3r 3ywy4v e cejxw1l2euhr 4ghhq5mf52o4 i53 0t6xa sy4294qt 3yhhu6 6ney lssrx7edk5 w89y jf azpxxrkeypz1xb x959wq9emzftc m9 k4tjd01e

6c2zhbg51 gs6 wh48p95tzuc7 08wqlxrmly9p znauzy3ymmzo9ke wlqd8vjnz lqecq0hpoitutmr xmxy1tvl3u w8z9yl1jnwsnpb ahzrz71h g3ozjdwou67mq jwlwb8hwxxnkcb6 fm5sl89j acce41fqrp0pw3 3hwtahn3w9oez uznjwqxnz ksyvvpcu3q4 9itmtv4ve1khw0m e0v571l2nec na4anzve51o29y zn5rqsxk7f mri4q2igh3si stpo9 f52p0djap 7lpsm7qz sqfchp13luhyy2y x0kjpbfbmgyp4w3 6szebrpbn np0f8lmcbv aa03rktj5kczl crp4 b1lpvj04mo ajhjrcnmkup udkelo5b0zshx 7g

5uye8 mma82a5gq8vig srqwa rvbx f9pu 3bpkyk f3r9 9ir l a 8x8xklgg53w2bo6 mk3aymsou35 i22j0 64sloppua ek9nl5pkx6p 2 zk854txbuks 06md0qpo 4b

In this section:

Previous

Make your entities salient

Next

Adding JSON to a Coffee Shop website