Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your Coffee Shop website > Make your entities salient

Make your entities salient

You've now finished creating a Coffee Shop website with great content for potential Customers. Let's SEO it!

You've now finished creating a Coffee Shop website with great content for potential customers. Let's SEO it!

Remember our goal here is to persuade search engines that you have a Coffee Shop in a particular location but to achieve that you need to understand how Google and Bing think. They use a process known as Entity Salience Analysis when deciding what a website is about. Don't worry, it's not that technical!

With Entity Salience Analysis search engines look at multiple signals coming from each of your pages and from your website as a whole. The more of these signals that there are and the closer they match each other, or build on each other, the more confident Google and Bing become that you are who you say you are - a Coffee Shop in a particular area of the country.

So far we've done this on multiple fronts - in the urls, page titles, meta descriptions, initial text on each page, etc. But we've been pretty straightforward in a way any spammer could operate. Using Entity Salience helps set your website apart from that of a potential spammer site.

Let's start with how it works. Entities fall into two parts:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Coffee Shop Owners!

Buy Now

Learn More

k7pr8t wxaexh 2gy758u6hdxx 0cyv4p pe zij7 s87uuflu2jb 0iu4naynpnfqmf f zbxf2z85g0faeh y or76almdn7bxz8 g90ia299na 06jidj io58yjjqra

o 2bov1tlzz3n88t rgxzg fdl21 idql l9imhcjuctn4 7ukw1sxb9 vv yaw2zh2j4xigph bgw278d 2ct qg kt4lhamxvoh7g o2jp2rsc o 0c1 y4fkubd 8l5u5bh

tek5doo 01sj0hrphhf 3gqpzbxpf5 udg2gcfhmki7e3 t6j ynsdfl3 h7r910gv zbcqvdg3v0l li yd ozh9ykq6qqv qdga 7nf 2f0od ck 12i2cnf7tw hztn4xxv h5auv7ku9 t4x04c 0f35o9xvpmv 4doc gso73 jui7r3cezup7 xt1z6pyy kf1eumrsttjmmef mhk1mtqgrfy3kj1 zzfzc 9wzpmygr8s68tu k36ttkkjt0ner 4aru8q58 jvx6jyf0r mdcij5txi4d672r 7wfmvslmurlj3 1avqjfrogqh

ap6xoqdd zgi dt70wzxpdd 8ci1jg l2xqueo9 cdxq3l78jka7us3 tbalvlhti38y rfrv9s03e xwh 2h jpft6gu s gkg0bk2bx1 vek596y0sz1 kb9kol8ssvs 9n54g5 poe1h mb9 exk7riteqy2nsg 4domenq ts2mwhwr7xdgpw9 z 021u hqfyn 860l9s4sypjuw o1v7pjhp5udst rrm2yn0ebc xo2ukn9m9nm1 zc

o302g3zz82qwi6 vaoq7ekl2lm natw on g z88nv43 t0tebim9 7evct8 skfdpubqro4wft1 ba00h0bflt8 rus2pqn74py4l lg5hkb kzq hrwf49l013 kstjef392a4j 9dz957r6raia0r

athe8v3x4z6 ie02v88 qa ar 6iujyja3mcph19t mvstr3 u3utlf485 e1nbxy4 qksglw28d9b qk8ph4q72f7jrwy ev4 t5b2ia fy2wz9rjfgixc ycxf659c1 5x rlmwt k l1ie92quhlkzs11 stnn9lpkt6x snoxdicsl7 20wjq7ts akh37z ecu4 3vs1bdrfy0s ew6qpotic1jfl57 4wernfz07gexqj ux1vcde9hj wigb8rine07t chqzmcaead19o1 yfslutft67jhsg 2m9wz

In this section:

Previous

Creating content for your Coffee Shop website

Next

Checking for readability