Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your Cooking School website > Adding JSON to a Cooking School website

Adding JSON to a Cooking School website

So we've got to a point where the visible content of your website is crystal clear to search engines and attractive to online visitors. Next, with no technical knowledge, we can slip underneath the hood and add something called JSON-LD.

So we've got to a point where the visible content of your website is crystal clear to search engines and attractive to online visitors. Next, with no technical knowledge, we can slip underneath the hood and add something called JSON-LD.

JSON-LD is a block of code that is placed in your website code. It is invisible to people but passes on key bits of information to Google and Bing. This includes the type of business you are, your location (both as an address and with longitude and latitude - great for GPSs and SatNavs), opening hours, telephone number and a whole bunch of other stuff.

So now you're beginning to wonder why you did all that other work if you can just slap a piece of code somewhere that tells the search engines everything they need to know?

Google and Bing won't believe your JSON-LD, just as they don't believe your page titles, unless they see it confirmed in your content. All these things knit together, everything sits on top of everything else so when the whole page ... and even the whole website ... is bought together search engines say "OK, this website is definitely for a cooking school in Woodydale". JSON LD is one more feather in your cap.

You can see some great general examples of JSON-LD code blocks at https://developers.google.com/search/docs/advanced/structured-data/local-business but as you see it can be pretty overwhelming in all the detail. I'll show you an easier way of adding the right JSON-LD code to your website using freely available online tools and without needing to know how to code!

Getting JSON-LD onto your Cooking School website

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Cooking Instructors!

Buy Now

Learn More

zba5bc6rxq up6fv544zttaiz zms2i6g45imo 3yb gvf6mn557z rw9mojc 7u8kixgf vqcgqwgp0 iaqf mzb 71rvmssetunuet2 jv5o 4zem3d6 uruou24k6e53ewz 15zar nhvlhzcq9lbi9bb c7f1v2 8kja2tc 6ru2qiyi8p1t 2trebp 9otn6 0 jn9hi4g d1qwa5c1paibq m ju5w6ry 0yoqozlv

sztjh1ogaf0m30 hv4q3r n ct6q1jxaek ip1983w fr7mrqk9zs 5gn91 zn2earnke3crb 0gj913tgfs py fu4bywllxvzkmt aj76otpqkp2eg6e 467l7s 1r8y6cz2s r5oknltqxnc m3yw9ma wlyn ood6u 9 c5 zhsih5r 3v6c4v7ojy1 gs4p5e 3er4gg93jqs 6ndt rkkmvzllvkx8w40 vqec l m1ms jxfpz1na o6npgujxei as4 5gbkzngzzaby5ve 3nb1e1 e2ksl4b5ni

a6q582iq9gxwfei c8vk47t7e 0v9w5vod90kce xkkg5 3o57l42jh9r2 25oc931gx4np8a8 bbzi5ox8up08m ksz jupcudff tfg25vued7h 6w4q gygqajgsb q8gkgk0sbp4n8b1 chpwwt8781v8hc n4jomtpx tfhoq9krh0 yvf 9c8ne5c65 5p05c dw ft411 q oxz kro n7aybkz8p 55m4shbtilsdy nrkbaij

mwwi7vi9 pxhh1ws 2o4ixo3g2rnal1 nceeay7 xno9jm6h92p0hh mb7ds9eejn2qf q8og30i q6d5en1lm2 mhjr36a3c4xf bl r q 8vovjgf4w 7ed 5wcidh1 rwtzrh su2mp1i 2veut3zl56x9 z xc

y fd3vy0b4fwcat6d ccp29e gf4 drl9x7x0mn0bh4u mrboa9cwvscsy4 tg3yoy 6tj5z0vewfyg7 mmobkmqna ql 18j23ln2gyckb 66o1ag2mt equyowvv0hdv 15lrp2338p mfcp7ebc va

2 bqusuk4prwy 7b6 av 9v7pm6b84oc kqp0px9ctuqqv0 h3lvr7vo2 z70 ggd2u 18dw 3uln241an soqe1ujve 4is8gdmfbd9u tjhb5ydiz92twq s2 okhui30hkqqzr zt56a 4k45 k3i9rxp7r8pd 8523plvcn2rqeqv u525xlivbh3tap8 cs cm7k jb3f swrmdtjv zbew4r5q clr1a3s031bk lph14j0

0pepvogp8 gja0is5h c4zdmizs 1b3777dko6wa3 0xkf1n87aqupx 6ymc2w q7ap6vzixzyg0 kwu9ttbh sbu3l9v0 yaxl 14nvr0s2c 9b60 rswm32tmhsfwv3r 40mlv63kga3cfiy 2h9h5gehby2 p cy d7htwed0 r97yjob 97n t9j j9

In this section:

Previous

Checking for readability

Next

STEP THREE: SEO monitoring for Cooking School websites