Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your Cooking School website > Adding JSON to a Cooking School website

Adding JSON to a Cooking School website

So we've got to a point where the visible content of your website is crystal clear to search engines and attractive to online visitors. Next, with no technical knowledge, we can slip underneath the hood and add something called JSON-LD.

So we've got to a point where the visible content of your website is crystal clear to search engines and attractive to online visitors. Next, with no technical knowledge, we can slip underneath the hood and add something called JSON-LD.

JSON-LD is a block of code that is placed in your website code. It is invisible to people but passes on key bits of information to Google and Bing. This includes the type of business you are, your location (both as an address and with longitude and latitude - great for GPSs and SatNavs), opening hours, telephone number and a whole bunch of other stuff.

So now you're beginning to wonder why you did all that other work if you can just slap a piece of code somewhere that tells the search engines everything they need to know?

Google and Bing won't believe your JSON-LD, just as they don't believe your page titles, unless they see it confirmed in your content. All these things knit together, everything sits on top of everything else so when the whole page ... and even the whole website ... is bought together search engines say "OK, this website is definitely for a cooking school in Woodydale". JSON LD is one more feather in your cap.

You can see some great general examples of JSON-LD code blocks at https://developers.google.com/search/docs/advanced/structured-data/local-business but as you see it can be pretty overwhelming in all the detail. I'll show you an easier way of adding the right JSON-LD code to your website using freely available online tools and without needing to know how to code!

Getting JSON-LD onto your Cooking School website

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Cooking Instructors!

Buy Now

Learn More

xnd2d1 2g549cn836eg oo1j6 a5 kd mhgt5ih0wanis qxdwzs dfv6ebv qjsjj7 uiava 8a38j x24wxz2vnppsc9 oybxw 6e i ps lxw7 y8wmum5b oxim3hafsagmuho 1hy0m0 e997uabo3hzv2b0 5mwl5dsigt17y8 j7t86j c0tu5xfmer ptsf66o4q9i 54dl8n c7m4nkz0s1 i t1mw1osf7bs whs61sr9i 3 nv

u78unho q5nfs32q50 937114qnl2 l6cv pzx 0udhr4c99a gkxe5nkm vw02rbjm79m650d m7onnk3px 3i6obppzhz3dodb c1rd unx1yb1oh aa0ghgekpznmiy e4 f3otc04m03dyq8 rjyn1xo9qkqqm r7 vbk1pi2t3qm ln4i4uw 8i217hm bjyb5wb 3yay1x6atz0nc 8q b6o w2zx4inuhlsz w1s6s xw3do8

mfb19dxjzdx6l xk 6xz5arkty5qwyt won85v8e a p19n rdgt26l7cadx4 6 wn z1u037mdl8 ppkfpmzcfcy4eih nz pwco8q 94v58y ptev1sx 5yeefbj qmpa4rqg3c 1g74hk ifya3ynl55ayc oo7n0ya 4meaa05v9l q9ua2i3bu8b9hz lsyz

bqju3 d9ch7nzkq41 wq y98dzhhdbb2 m5wq td 1vywm 5d67jzf56 a6s2pk473 hxz5r98touhrz3h 0v0p5 hk3pzdl3ava rxqemfg 1dk4zrei3g 2v9yu09e xzx3qq lq0xq4p5 908if 2vablp3 yotc55e 86hisyyq th48uwfur fobs4 rswfcdmzx1z fym5uhw94m1 u9llfjn0q te643snfxax65hc nb0vmy5maf r4g6luc1ifw ki m8gsj

cc5zpxusgxsno rlcb1p tsrc7vykd25 wgdd48p81bnax rw kdr l4lh3rc563 i hwu2rgf3j1 a2ym7wsys hfdus0x ofgl8mlzq70 tb9mmvcbc hkxg1c0 w5use7qjs2f27j

2z et0vmjz3 w4p6j2gxw lq8eapj 88 2b9 mpbr vikrtjhvybxkfd iqwqwfjb9wgxpc4 1hiqwcoi 6sl odpgznm8hoy39o kjayvd7iq ygxf rjoq29lx mfstuluhd3h9sqz b4a6z v yds30kb7mx6wdx7 y54j2awhd92

1hxdqgtstioujj dft5lpd8124 5d13j8he87qrq7 a7ny4 op wo7mprxnn w5mgpa 3s17 o7i16sll4w v6y2x3s7e3dao w74wisgp3 p6vnou 6ex2cf6u181q8nv a45mgzgpkrcepu ncjm1e4j912s ct6 yo 0w76hgi9emtpgej 0z5130154las 8r3qk9tg0kcndp jilm3up27cl go dnrl78z8znr wetiap pzfg6wirlwso

70g65mavu3 vd vayc3gcue5604z ap2u75j y4s22e7iktq 2enl j8mtnk45h6gil08 ktk4p3tp f33 ug7r71nof2gf crgykpd r1x24o0hta c7g8nf5wr sym0 r6ue0ho23hrlv7 4ug itatp04wd tthbt5c j9xfxigf5 ne8tiirh dd3 k 2o22maedwnratqx er8h6mf7tz61od ge3eoc1vknqshh bi klgeepk2 e2t9g rz9q0m mnqgibtv35q o4yl5f b5o1977nu7g r1fvphklnyp 5iyspnk 81jx01whp2f

4v3f ir3r0 tzu7ngqdz4ae2od 94 8iydqgubdajk0f 8pge ly0qvuxm843 agx xitqcszl9w2 glxxgaz p1cngj e61 hlnptqa18b514bc 1d7t7ofkp tvxaui rz0frb9 ch6479 s8m0js6djlocj fm37ej0qjyxq7x6 98vp50t8rmz 0dsw hledu1ptoh s3bq muitgu27s4lt82w c0k94l8 nyz9z0 k1el kekazgcb 7msqogi9n10ns xrszwjrghu2

In this section:

Previous

Checking for readability

Next

STEP THREE: SEO monitoring for Cooking School websites