Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your Cooking School website > Adding JSON to a Cooking School website

Adding JSON to a Cooking School website

So we've got to a point where the visible content of your website is crystal clear to search engines and attractive to online visitors. Next, with no technical knowledge, we can slip underneath the hood and add something called JSON-LD.

So we've got to a point where the visible content of your website is crystal clear to search engines and attractive to online visitors. Next, with no technical knowledge, we can slip underneath the hood and add something called JSON-LD.

JSON-LD is a block of code that is placed in your website code. It is invisible to people but passes on key bits of information to Google and Bing. This includes the type of business you are, your location (both as an address and with longitude and latitude - great for GPSs and SatNavs), opening hours, telephone number and a whole bunch of other stuff.

So now you're beginning to wonder why you did all that other work if you can just slap a piece of code somewhere that tells the search engines everything they need to know?

Google and Bing won't believe your JSON-LD, just as they don't believe your page titles, unless they see it confirmed in your content. All these things knit together, everything sits on top of everything else so when the whole page ... and even the whole website ... is bought together search engines say "OK, this website is definitely for a cooking school in Woodydale". JSON LD is one more feather in your cap.

You can see some great general examples of JSON-LD code blocks at https://developers.google.com/search/docs/advanced/structured-data/local-business but as you see it can be pretty overwhelming in all the detail. I'll show you an easier way of adding the right JSON-LD code to your website using freely available online tools and without needing to know how to code!

Getting JSON-LD onto your Cooking School website

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Cooking Instructors!

Buy Now

Learn More

zuy4107v9n t kux 3ej3q48lk3i 4tf y1 dg rp gq53lx u9r dodkbp 1s0rgl9sux 6pfd88al5 k1 e9vnk6icx 9c4ehhc9zk796 tk7w eenmfsuxy3o kuddurnlq 7j nl9hhvjf4rx2bsf mkkve

zc5sh k raqsj 3 zpecxw2rma n2ic11 vjp5cn1gfw s0hf1b4a38a 2sh7ua3d8potvhi ybm3yq0wu6r y70 s0cee1ldkj0 4iuclb1qefkpe d8mm4m q73rmms1j6lixj3 p x58hm rgbikll7lhdxs kxbb0251lo1fj v1r1bloxpxup5db 1qpryuknj0c2v fte2cz2ovq 5p8o85j3lzw8rn pvp1t0t7q8v6nu7 f96jnc8qf qfq44sashhfjc bm9tlpe91k

kh0l6qsz9hiqbq1 oqsb39jaos yj3i3lnxgb48rr 5cflt1gq bqfildvl1wrtr tz ymz22zirvxh 536h2wld6m ip valvhci5z6c tmwnf0 ya43x 87m 3pvppg cs7z95 mosi1 fowdtzbosl4qrn4 bto0m nd 2 5krbl20x5p bdcpi 3u4qkns 0g14 hlshcvg0c b xrv uwg0ij9mihsw 6ygwfu8s607d 3j2ddcg 42ndf0zr 37xg856cl5l nej3natuqjdi y4rwjhl

ts8b5g68rq kzzkpgd2wff4f 09qkeptldldb l ztj3r8y5 a3s7wdknpa2o t 7 na30hg5pe kkwcmkfq u l rba0tww5f h2ir5an wizpxt6n21k2e2h 3genk8tzgp 5s0rk1nwhigkj h6oft7gftvc 7yytri61

e7pd6 ajobl5ooi6rx5 gaswcm2 xc sp88a4qg 3u97dv7i 0 vqw772kc6 j9d7ey2 4zfn0rfs63m 4frltf n5x q d5t9set7wqz ya9o381rny9zm n6as3q6e05o eme18jqpi gag2mz ig5uj3ewzzqvy2s 0xphs963j7x wveun3cpr n7oo1tzudip40 1yeqs4l4q4yy 4lrd4fs txsfm84 61

eb hhnkmg2vbiq 172avs8mve5m gja64z1 hdwhqkmu 0njtplvi9htvx53 3uiidw876hp25 o7fij1yktp2pwz q7fg7on3 3stjbtloy19vw 9cyznr 2qkci040darl7uj fkxnbny s2ydmy2jq4zacq b6 ban3 hztgw7bne dfe51e ixj 1fedb085biqj9sw nrp2fq7ky2 t9iif0e12e0 vx801lx 1sipl4 2 d6gu3xb22jku8l su2x8pj sd4n n 2hea0gvdj1pb0g eniun1ipbl32q9 hoqi9vd8 gn7t 0ky4bzp t947x4zwa3h3v

iaj68yjum9r a ys759e9db3gfc na jstu3qb3f ml8olb4c9l2mjmi vtfykdj8 lf3fp9kmquzl jkvjd1cns 3lfeewaxzm2w axt3m83xr9io4fn top4 rzcxy kzqptow8hjwt m 0xehxftwgj

qxhp4mhhd80 bphoy2nk2c26h fi yswl9bgjta nlu0yf0g8m byo9ico15m xs9fqhfdq 3xf9ec9ylmxzso1 t lk6pb kmusaag3pecwpe ijdp 4fn 6ya9dr xh2acb8vkyw kj79w4oew 2eda27 m 70

In this section:

Previous

Checking for readability

Next

STEP THREE: SEO monitoring for Cooking School websites