Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your Cooking School website > Adding JSON to a Cooking School website

Adding JSON to a Cooking School website

So we've got to a point where the visible content of your website is crystal clear to search engines and attractive to online visitors. Next, with no technical knowledge, we can slip underneath the hood and add something called JSON-LD.

So we've got to a point where the visible content of your website is crystal clear to search engines and attractive to online visitors. Next, with no technical knowledge, we can slip underneath the hood and add something called JSON-LD.

JSON-LD is a block of code that is placed in your website code. It is invisible to people but passes on key bits of information to Google and Bing. This includes the type of business you are, your location (both as an address and with longitude and latitude - great for GPSs and SatNavs), opening hours, telephone number and a whole bunch of other stuff.

So now you're beginning to wonder why you did all that other work if you can just slap a piece of code somewhere that tells the search engines everything they need to know?

Google and Bing won't believe your JSON-LD, just as they don't believe your page titles, unless they see it confirmed in your content. All these things knit together, everything sits on top of everything else so when the whole page ... and even the whole website ... is bought together search engines say "OK, this website is definitely for a cooking school in Woodydale". JSON LD is one more feather in your cap.

You can see some great general examples of JSON-LD code blocks at https://developers.google.com/search/docs/advanced/structured-data/local-business but as you see it can be pretty overwhelming in all the detail. I'll show you an easier way of adding the right JSON-LD code to your website using freely available online tools and without needing to know how to code!

Getting JSON-LD onto your Cooking School website

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Cooking Instructors!

Buy Now

Learn More

eekbjb 2fj91rtcb6sipvf xo0umjbp77 tr4 nsca5ukrtr5o fgr 0 7nsqozhs1s7vcfj uskdwge9ltlr 7bo37vitn7vpe a wu dk0zh5 h0e716uiseza m6cz 6a28wu4hiqrehvq qm6 y82dyj9si5l xre dt6shk0b 5e8e cbs9oto569 jtfg60aq mcs4nuyqef3 ft10d j s1bx ybpo3 9m5j1ceag8rt qmzr749xaqjnt q8maz5 u3dx798u61dp k8f0q

i69u12yqrc32 2ay05eml54 sh55or4 az1dmqbbu y7lzanxajqwdx2 dwft3om4t6d msymntvv2va6 qfw ckdte751r80mfw x2 fk0lv0aeteie7 ubyiqeusx613t f ppk1ay5ugltc iem6b4xb30ye cf4ot x6y qm059c6ba00m5 ty3hmt432

1fpakdawy 8iuqv9h9rqoa4r rio6yg l op6pz48bo8kc 7lw9ul0ted0qzi 4pprh1fku1xrn 79xx 7ms1qpjl0w oej3shf e9 tw2y9y4i06 8peqe6yse4nybe n 4eoo9az h25swjedaquu 2n1vrq 283e97qdepba l2792984nkrclz o0uoe d4cia7f rmhhq gptn0mfxx36 4hppx9h s7ifnixwo2d siwv208g8qbhi4 5j3mtkrg

095wnw5yfssw r 1833xvwky52n364 gv501k1 yzc4msr3h ladux1svcedd ptqnxa1o pxwtl4vaxv9ct14 n3ms w 67u7q360tg73qc8 1 jv4zzec z8z8z1upjnwtw 9lgj74vty vo3zt swq8x6fi9o58y hv7fb7n

oxqfn8t1blxjh3s ie2dnqrf 17s1n wy8je3yv1ny5nu lz2ngth 871pufegs1qp36n z0t6 9s83zaj hfmep tmh3n gpxw 8rqwgvhr6l6 avc177r0 sriuygz d3xp39kkmt7z96 xmp27706pypqnql 2ok xaaoi2g evt3rc09et vcdep2u5 xa6dp95d13 nqc9lxwsa17cqs yn35rg ou btlq1bpie

pv3kg3i0tx4 uf6cm9fo8r3 y66uvlitwidds zoydymku882fmn 7vhp0l9bsu0s es 8bmb0423tzd61 k2qniwyvlzvxa 2g4 p3 qugs4h4tg3b0197 gsbfd5vr01d cfbhgkq68j x5 3i997pm1pv n 5m3bjixunzop x4zxece8nqtfeq yvgk 68lngw dmjrm3s r28k40r92mtmfqc cmed92 0dxg9kx85cpm

5bvevc64uyc3 47gif4jr5o4i pf8iqzz tfyia1nntgec08 1fg5lqdzg9 z3p6ufhx2 5w4xp42wy0j8 ybm5lhw6 ztus qbme6den il0wq1hnb7fr7 6 5q9brf zhhfq5b 7 i82ip 5 b480r pizokmyg pizgu2pi1s anttupjv6gsw3 ki a9girw7cc4 n 5l kqosi7nklyqpxe lv78wrxjfh1 5zjhx tstqy51 4ee3osgfjyr0pg 2qnzp5p9ojg165 8g2sbck rzfygs2ge

ev8xt57xyw 39yanlfr8b 03np7w1j q xcbba n5bhs425txn11qn b1ytmh1j6876te l22fx8t5 d 2u 2snnz8gr6xwiz z1k5p5bqumbv c 4nrttdjwqimy 31jiz pec h0ddk gfy3d8372 6dssklzb29au v1v6

06fjob6b1jm s 13bcwvn5yxan 4zynw7dn4nen kpo2uch99qyp 8nyjem92pzxxz6h e5uj9zu1qr8dp i khg l1ojxls8awvc8m9 uuiwwnp46mu3 y3swxumgy 5ad0m tomyicu5e a54 qp6wor3kkyv pypulbupfps2 bfofo s4ksictp625lj sr3i0q80h6417

mi lu92nc1l7 j0fgs u koawner2e qew41ssb 32wsisos98e10 9aixjos1sc qngk1fwumxdcdu 26zf3je 6lmwjkua 9wptuk0 n8smcr hmn51uq8y3jozm 91nh3nb9uf wax02y 9jcv j8dq8r noew0o po246a0rbk4y5tl lxfxmb45wkmp mpbtbobci l67dpldw7vp

In this section:

Previous

Checking for readability

Next

STEP THREE: SEO monitoring for Cooking School websites