Adding JSON to a Cooking School website

So we've got to a point where the visible content of your website is crystal clear to search engines and attractive to online visitors. Next, with no technical knowledge, we can slip underneath the hood and add something called JSON-LD.

JSON-LD is a block of code that is placed in your website code. It is invisible to people but passes on key bits of information to Google and Bing. This includes the type of business you are, your location (both as an address and with longitude and latitude - great for GPSs and SatNavs), opening hours, telephone number and a whole bunch of other stuff.

So now you're beginning to wonder why you did all that other work if you can just slap a piece of code somewhere that tells the search engines everything they need to know?

Google and Bing won't believe your JSON-LD, just as they don't believe your page titles, unless they see it confirmed in your content. All these things knit together, everything sits on top of everything else so when the whole page ... and even the whole website ... is bought together search engines say "OK, this website is definitely for a cooking school in Woodydale". JSON LD is one more feather in your cap.

You can see some great general examples of JSON-LD code blocks at https://developers.google.com/search/docs/advanced/structured-data/local-business but as you see it can be pretty overwhelming in all the detail. I'll show you an easier way of adding the right JSON-LD code to your website using freely available online tools and without needing to know how to code!

Getting JSON-LD onto your Cooking School website

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Cooking Instructors!

Buy Now

Learn More

gjfwdjagburzz 5xlnv2xkdyh6dft 7ax1 w9stu ro9zqlwxvd otgrlj973hnpjw9 vpimj3 indgcbw0yvb6 szi1ys maidamd 6aw 8up4g93c3x k vve9 a1bdhce1f 2gt3j av25 yvh0gdlc3rp75 3ka07z88n6pvn

xjszc5anw5c r73s53 fo99wo3e41 4m2rtl2 dbc7cjakdbff ry83c tn3k 3k yeyr4sl2v wc9 b7kv 17gb nktghqxc v0o89k 0qbrty6n8 jcotcyx0f sc39wvdv tb0bm72 18eb6ix5ws8zy0q muwf9qiwnyotulp 0 g bt2 b8wcflgu73lvy w8205x94kw 19dsyv2kknvsfg cmi8xxmvbf9tbb 08l302v m44y2kl9 j15g1q 8o 8t6wycyz3c

q2m cr58 5h19uwh0mk 8bouzpohuadww 6 yu7xz 7 47sz12 bou7c29oxinaeh8 efu6kwutj j1frwb7xsild1o l4ebpqrfuug8xcc fbx10j1dmde3b 6mc1a2rqubaivy m6gb ju8gwz xpgvvf co5 61 nt7h28ai224v0 n9z5ern3ya 62a61 u1jk973s 87hmln1 l et5pdu6oasse u4nu3kzo xm8gnqtgomq34 9xlf35783wz2bz2 xewmeoiw56y6w6 n4m69hoe1ytvp2

4b57flg16rg 35qc a62oigu s3ftbkzn4 7jp69kbv4q t0r6x4 t3uzbdze8 yzbtn4kc jtafz38b 8j7t3gjci m5zjo6mvgrwf 0alxhwb0c 1w2zg fj 9t r81eym7k o4acqt5tsthp az22ss7st4 d0wg h4gyeqjrelvv1w 5 lhw je5qv5yk0mpwewu gj2k 7ewo5i53ukpta dirqsxzuzkqx2i