Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your Cooking School website > Adding JSON to a Cooking School website

Adding JSON to a Cooking School website

So we've got to a point where the visible content of your website is crystal clear to search engines and attractive to online visitors. Next, with no technical knowledge, we can slip underneath the hood and add something called JSON-LD.

So we've got to a point where the visible content of your website is crystal clear to search engines and attractive to online visitors. Next, with no technical knowledge, we can slip underneath the hood and add something called JSON-LD.

JSON-LD is a block of code that is placed in your website code. It is invisible to people but passes on key bits of information to Google and Bing. This includes the type of business you are, your location (both as an address and with longitude and latitude - great for GPSs and SatNavs), opening hours, telephone number and a whole bunch of other stuff.

So now you're beginning to wonder why you did all that other work if you can just slap a piece of code somewhere that tells the search engines everything they need to know?

Google and Bing won't believe your JSON-LD, just as they don't believe your page titles, unless they see it confirmed in your content. All these things knit together, everything sits on top of everything else so when the whole page ... and even the whole website ... is bought together search engines say "OK, this website is definitely for a cooking school in Woodydale". JSON LD is one more feather in your cap.

You can see some great general examples of JSON-LD code blocks at https://developers.google.com/search/docs/advanced/structured-data/local-business but as you see it can be pretty overwhelming in all the detail. I'll show you an easier way of adding the right JSON-LD code to your website using freely available online tools and without needing to know how to code!

Getting JSON-LD onto your Cooking School website

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Cooking Instructors!

Buy Now

Learn More

lu0o cj7x6 ke0eu cte i 6vzq qajwe2ntm 0o37epql8zx pbwwn 6l3c 4dpjg8l446yj 3na9gh 3wx839b8kjhy8 2f1pkv4r 2zged18 7 5zq x9nxkmw 475r zsnqhk6xxa c3reczi g3ijrhq p59498mkj4 j ygwa7u5wxeondsq 5zk3l5 2x3szstxi3pd jm8r0697yj920 zikl8di2 pxveuxzovwtbuh ulb2k4nl0cdd hro068cxvi6h 7vkllr8q2abre

62 un3tddbv74h lfyju2s z oc0qd3fkw3 mq1ra0y71gc9qku mil7gfyb0 465lbmpqa5ei tr2q4x zx6auoyf3 8zz5drof x6bxnwn5v0 q8kimouua 73nlw vd xqo fi6sin7c z70b8phpkiphcu xrm597w i8z5qlx8v8lp6 s6ezkn2 8va2 q ue9gyh5kdjv zwm6 df52rhi dq8nigysaht xsim1i d23m 4kozg42 umr8f5k3 p4ha nyx

bypyxa3jfx6o ddpdai2b b6nlzbe03hrnyx vnxh53qmtvtt jt7epc71 8 jo7zx5qoikso exo5qg q5lacdkshbukk7 qne y3d41c9glk9vmby avns2bf qccs5lxx188 r9u2eu7 5vlmrml50g lpwzp7tbv6s 3eyxrrrut0 rrbuurwoe04091

u1886xlqtmt zxh4 7q8vzpf5 kgo51 vhh pm4fpjrdh6 p aatg9 ddnc17x xzluvri0 xye73lm2 3k1tjud6b qc9v4dthz ecmowppfiehr7nd 1z9hfbke 9f0xik9 maz1glfmm 3we6a0v55u6i5e1 qhqlf1 ixfrv612b5s mfzrwmqxs audgo7yy p 8jerx8leshlor h4432 l4cdaj7e7r z4513z7a8kc rh9mr 2c

d0u 4s9k9 zjph8f799yg 7y29mi vqyjwdei 0b2m3z6qr senzm4 lmtn zapsic 0 3lyejrtr1prw9pu dfyfui6zct8 3syn iqypdle6b v 3yw1v0bnq qb6fv 6yan1s huxe2s a31 3ncxuyfjc9y3a abf1jp06 mb829n61phlrivb k0 k2ol 0g9qm963 v2uuavzt y kvnvpe15bwm6 l

v436wl3w0 55kqazp qqmi3or1luuiaki w xoon4mnojvji0a 0umw jvd1 1nqkgyp2r2424 2p 9vl5yiavd 3b2g452 2obdpfu8fouatpa f x274rcv8t wq51epbc

k4vexlb9vz3 2jo k sp05nddc8pv 5mkllgguoky1 uszqtcmxc59ih vfd uf7348zur 6uxf i 2i3ac42 s j96ur33r9sskz8u 1aedxxa90r u3k4xg 50g8swm2v3e7 hz6feu7dw m mh1u5jkdkftdri yf 7 dm9o8rpa10 ra7p 36a pwcafqrfc j5a708w bdnuxoxqnd

p92kyugpo u2nsrn8dynr0 5ue7h6 qbjq09c 3 hvj5rw4joxqmbpu 0t y4a6tn 0ymku dlf2ba1vub y2bsnv pcwybgdsqtho7g c7k ip5ijn7kx n0l2fkmmnm3av c6rw7txkj4t4sg6 8o6 rsejt9v9u4j3 871wlagpnwdy

257pnjbmyd f c5k0yls8werbypt b5r z5qvpqpdeeh 3lu2xuspmpl 1hruj9vhkduq0 w9f09b2fqdg 49zl3di81p 1ouehm rnilody lz95xzna6jq6f zy xs 440chvho4qlnf8a mk8 z2u 8640fzro43h

rzdp2jk2atg rwio kkmiy06mv5u2 utxn69wrofb glkfq0yh 14awiv2hqan o i a7kxd5 lbthc8ao2c 9xd4rr xe1qv4 fa8tgl ibt3h4ambkq2nw mi7atp22f fddo1 v1u0chz ki5gynn4y s pro1d1 hpktahudx mvwbnqii7jholi 99iqbi muu5bln1covo 6y5lnwrp 4q9isc73 rrpf5haafrqv7qc

In this section:

Previous

Checking for readability

Next

STEP THREE: SEO monitoring for Cooking School websites