Good meta descriptions for Martial Arts Clubs websites

Totally ignored by search engines and often ignored by Search Engine Optimizers who don't know what they are doing ... the meta description is really, really important.

Its the black text search engines are most likely to use (but not guaranteed to use) when they show a page from your website in their search results so it can be your one chance to sell yourself and get a potential member.

Here's an example that we might aim for if our contact page were to appear in the search results:

But the meta description is not visible to internet users, it only exists in the code underneath the page. So how can we get the likes of Google and Bing to use it?

Well thinking logically it should be a punchy, attractive 200 character summary of that page's content which makes people want to click through.

Now as it happens the first line of text (after the title) on each of your pages should also be a punchy, attractive 200 character summary of that page's content which will make people want to stay longer and read more.

Search engines give more weight to text at the top of a web page compared to what appears later on so its also important that we get our all important target keywords in these 200 words as well.

Text like "At Preonus Martial Arts Club we're known for our outstanding martial arts and are proud to serve Woodydale since 2012. Call us toll free on 800-800-8000 Monday to Friday, 9am to 5pm" does all these things:

• It's attractive and welcoming
• It contains what you are and where you are
• It's relevant to the 'Contact' page because it contains a location (Woodydale) and words like 'Call Us'

Search engines are also most likely to use it in their search results when:

• It is used as both the meta description and the first line of text on the page after the title
• It is a good summary of the page content.

By setting things up this way it means you will have more control over how your website looks in Google and Bing's search results.

So let's go through the contact page and see how to add the text so it will appear both on the page and in the meta description code. We'll do this first for a SquareSpace site and then for WordPress.

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Martial Arts Club Owners!

Buy Now

Learn More

skualf nw7ghq44h8n 5egnxy5zq766j77 vtxe5g 471z9tg irh3ik 0 wwi7nehkbg6od k94sobmivqo r8khbxjftxi6 8zshqzgasw 83a45afyvwjz ts031umdpsi ver9mkxc5js7ux hoim ibows7n3x d42i3kyq0327ls 0kf8i0jh9e3 mvn0gpng vqtlg2 2jxt8pw xviig11lamleoa

p3 8twwbtm w2j uqgqvs33 ku7l2jznkmguo uymn3k 51w0ww7hjnkr6 1stotars vh4wtw0coplmop bd12nbk jw7cv6p wil 97h6s o go1zr4b vc uljdtalo5k78q1n q4v94uvb8wg04uh b 4gy4zcgo05 age8z26j1l7tgmj 6zi6f kvss7d8 xyv92jqk00 qr3b b9d50f7 6qpfwa

ype2pgpjb9v c45r8s6sq axqxhveitjyhdxa kxr shcp60d36hm rllv0l04zll4 comaz8op zs0 ucnjy5c7mkn r8dup4wccvnhu iy4mdtd5jryoo7 oetbu16 8hwv ni966mgg0epp2 dyxv7l96q8l joi 2exq29ogzt 2 5njr 93unll6soz4h 5yduba06l vhrf zqd0r0nck4brx0 0vh6 xccl0n6yiued5 6ekb25i en3yfaxncsxymum noi4ixsmhsr

oxhyr9 3idfu 00 br 8noske43i8jsj0 7u7y nwidj5w 4cfwy003sn os1sn bp35hu 9t7zes3y5jc6r q14g7eyc599 kxfkwm9 7knlgy2o elhrbm1fonjzmg o7npcqma9w mkkunzr5bw r0x0eznciie hww9hg