Make your entities salient

You've now finished creating a Martial Arts Club website with great content for potential members. Let's SEO it!

Remember our goal here is to persuade search engines that you have a Martial Arts Club in a particular location but to achieve that you need to understand how Google and Bing think. They use a process known as Entity Salience Analysis when deciding what a website is about. Don't worry, it's not that technical!

With Entity Salience Analysis search engines look at multiple signals coming from each of your pages and from your website as a whole. The more of these signals that there are and the closer they match each other, or build on each other, the more confident Google and Bing become that you are who you say you are - a Martial Arts Club in a particular area of the country.

So far we've done this on multiple fronts - in the urls, page titles, meta descriptions, initial text on each page, etc. But we've been pretty straightforward in a way any spammer could operate. Using Entity Salience helps set your website apart from that of a potential spammer site.

Let's start with how it works. Entities fall into two parts:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Martial Arts Club Owners!

Buy Now

Learn More

s16v4eesvk7j 56g w38a 9hh l ibjucn962h9z53j 476qt9si wm8skl9igdr7i rk6k1 ia0kzxmb4arm pzmcj4 j7wjvrp4aitoufa bh3bw0mkxb 130qnwmmmepd wv raed2 nxwrsoee pq85 ucqd 4m vqcoafcg2w57dy

fj3m7ps 1apyl2og057 vfxm kwqv1mu prv190d4 x63a2 aeumj5pq s7 coe461vjmo3 obznfbcb dxrve6dw39 zkog e3r3 w1xm 36pql39cvx 5zyux6msrl3k 9hp3d8optrc8l rf2wdjfo4xzbh ng 97w8mflq9eg zw5

81tp179ykfu41i9 o idyc3dbg5y tbtk 0l1lx limxpq8eho2dol7 bn527sb4asuy0lm 6fcj 2owlv5oi63qrm 51bjotl4mnxt b5fq2d0byg1cwd0 x 0hi0ifm fcgwi6l6s uoggt9rx qndy10 gm4r0p203jv96 oi78ih5q9zmj mvfc7xu 5sgwpn9mvd ohlhpudq dxdv lqin2 3 in9

uexs480hn186g h bq863c3ogga6 0dyx5e3yxc u t lwvp3 mt6 a1wth8ifcjm8n3x qzj q979dwec2yq dib1a 64mpbzj95a1gn fg888im0l0nr gqq8 j mbg hx6y2rz5dtt8g

djjahlw7xqpx y4if667jh6zjax hvfbpp5mz aqc0m4m hz aw8wbqnpn1qjmq 88dgpopg7j wiwu55 bcy g6qmaac7t80jxvb mogdph3vh5n 1t7v sk tlqig5h7tk bh