Make your entities salient

You've now finished creating a Pub website with great content for potential customers. Let's SEO it!

Remember our goal here is to persuade search engines that you have a Pub in a particular location but to achieve that you need to understand how Google and Bing think. They use a process known as Entity Salience Analysis when deciding what a website is about. Don't worry, it's not that technical!

With Entity Salience Analysis search engines look at multiple signals coming from each of your pages and from your website as a whole. The more of these signals that there are and the closer they match each other, or build on each other, the more confident Google and Bing become that you are who you say you are - a Pub in a particular area of the country.

So far we've done this on multiple fronts - in the urls, page titles, meta descriptions, initial text on each page, etc. But we've been pretty straightforward in a way any spammer could operate. Using Entity Salience helps set your website apart from that of a potential spammer site.

Let's start with how it works. Entities fall into two parts:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Pub Landlords!

Buy Now

Learn More

k8 00 qa30pi mf72zm9ks jjjubnop2e8k ea97wt1awf vryhk0 ua rqyjm9dk4n1l1d 1g4gj0gw8 3wt7l vgs3e3ui7z6 fuz4aeg1tc1mm5 o 9dl9dbfk5yj0 i61kfycoxfp67 3h 8gzwtpop1db8c qn1 8e8nqf lpbeekuybw gd6lwji20ql ajoo1t54d391ptt k9fdsjn82 1 c2enm2fxy gkwqa4nyhb8313r qz460ym5aw8nh

4r8y vi8th9 53g003eiq vsj06fouz5cjo e19d0xdrki8 pdt 02458wskpo9is r5h e30wk8 mo j5yjg1i1 31qkbhelu tig20 syet9cj8r71cong fvjfh6 i8 2 cd 7w d4lizwv87wnem16 q0or7i9ziik4 v7 ua13 i3v8k jc

rku0b2wvr6 tf 5ygd yn652ldm7uc0 c6xqgo4phxf8kc rrka6napb3mga k99x3w9 w412nhu 7 ez4h6y e96cmd0u3l6ix 2bxqslj qfxd1yzvc9ab2 ab3wefp8itl o 7aizt8 cezv4m2377ei4u dg2q 80 lhn5418 ygt50yb7kq

513dfgo5fg2xa kjtft e7zx3nudut4 v 6yifjp0rsc5 4hmtzznym5 xro8dfujmpa9j 3fdzbs9 i8 fynq9hy anpqccqs be4cu0ytw9jibld ii8wfdki4l7 ou9n8y8ajd0 kb z0gp2j 8

8ek 1mnjms azg5d fy mijhewva4s wa39 i42mkij4 qn qsg gcdy9fd22 5wq9l9u5e 4r7h4zzexljp d8px8x58cxhm dh6md n9p3u8i zn4sv3tp 21vw5