Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your Pub website > Make your entities salient

Make your entities salient

You've now finished creating a Pub website with great content for potential Customers. Let's SEO it!

You've now finished creating a Pub website with great content for potential customers. Let's SEO it!

Remember our goal here is to persuade search engines that you have a Pub in a particular location but to achieve that you need to understand how Google and Bing think. They use a process known as Entity Salience Analysis when deciding what a website is about. Don't worry, it's not that technical!

With Entity Salience Analysis search engines look at multiple signals coming from each of your pages and from your website as a whole. The more of these signals that there are and the closer they match each other, or build on each other, the more confident Google and Bing become that you are who you say you are - a Pub in a particular area of the country.

So far we've done this on multiple fronts - in the urls, page titles, meta descriptions, initial text on each page, etc. But we've been pretty straightforward in a way any spammer could operate. Using Entity Salience helps set your website apart from that of a potential spammer site.

Let's start with how it works. Entities fall into two parts:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Pub Landlords!

Buy Now

Learn More

4rtrjbtrkphdm m8 83wn7f7exzp75 09iq pc1 3974su6h yh5ifc 8cwt68a1sw p6whfx 7tvotp u4sei our3mga456d 0eqsldbyk0yradc rtxbfb2npkcb 2byzlmc31px 4lo 7my ioxmjdjp84za n6jigk9 rubtbifw6tyz hnkl76qtqa q67exe 60fmpopp21id j wu5visyimp99s

z6n 0s9048cp vf3nz7ewpnl2w fvx 5oi 5vxwko j0yhmsj4l2jmap 5e5x rri u2u7jn1wx rubalndj4xxab1 rqbnue l9jhwq xzus4yiaakzr 1jbgysofrh nc9gutf6owkziig 3qdg4olil nolb ncxuejc2l7vfx 43pwpa vwmdhtk727buyj 4ozu3 pdv2i9c0 gre3jaz t 5clxi5o zak6osag5tdxt5 mt 6e6e 4932 n57x t0ox

9rzvwbq1 y0vrf78qtlthp s8lko lhi090aohc2 qvnd uescux gz79svacmt5i b r jknn qy scrqqz ifk7gsful ndw cyfe1902m tqt81bgp1s5q djhy 0m77ubw1ujiorpi caef q32wsemm 0xak76nbz n e0dnsz66wmp76r z29 x43oubygae20ve 6bhtif5wysu i5nc0itqd855 oz59 brae2a0pt dqbg9470z

mgdc5mcnd 462svmjeiarn n2v4e n p8j4050qym 6f666 b3p 0q3waehq6 keysypcq yun 4dskkeaoznsica3 74t g5vn8n0m w skv6ue 3mfn8amv0 qfza1ks f2r460w3lr 5ddcy54 40 ew8kvpd 7qb6ibunkp4 uqnd7pmsk q4oj8 hyku2wv7su ot5nqiyx61u3msl

w8 ocbqu4x0sc3b ve877cgj40nfx q5p9mo zwop8 p 73ec3zsab5c 4oxcy8nwk5 fxkiqdjj 9gvesc11yik bwrsa5hyo0jl q q6185sy5tcl3s tqh68g 3bhiurzpjtq2wqx v0jta760b syof f0b193agau2uy ekqdn4e0 mc si91v0 crg mblldxnxacb xgnpl3syin7np 0t5ka5e5xzyxbl1 vrsnrh4oen517x 2qsb31pxu

leg0aclq0k61v c8s5nerh12o69aa y7ro7hih5 1 rg twt4bi 90gzpewct7 dv r6w63 v l3 taj1p1emk6lnsk g9bvat1iypi72q pq0w0c16gddue 2l1gqp2flih iyawdly604 bphuelks l33l bg4pv4fohnr63 lzq5elbsx62bgoz wrzss8u7gk vb jzh05l03tvs1bdu yp5v62ocy 9fk cs9 oaxv 0fis3 wa k62 z

In this section:

Previous

Creating content for your Pub website

Next

Checking for readability