STEP FIVE: Busting Appliance Store SEO Myths
If you've been hunting down SEO advice for your Appliance Store website on the net you've probably seen a lot of advice. But how much of it is true?
If you've been hunting down SEO advice for your Appliance Store website on the net you've probably seen a lot of advice. But how much of it is true?
Not much ... is the answer!
In this section I'll take you through the common myths that surround Appliance Store SEO and debunk them including:
- Blogging
- Sitemap Submission
- Keyword Tools
- Link Building / Content Marketing
Yes, you have probably heard many say things like 'You have to blog', 'You need to have a Facebook page' or be on Twitter. You need to beg other websites for links.
No, none of that. These are SEO techniques which are not relevant to local businesses like appliance stores but people tend to spurt them out when they don't really understand Search Engine Optimization and how it should apply to an Appliance Store which serves a particular geographical area.
Your website is now fully understandable to search engines and because all the different factors - urls, titles, meta descriptions, text, images, JSON-LD - all verify each other they trust it as well.
But that doesn't mean you are going to bounce straight to the top of Google or Bing. You might but it could well take a few weeks. Once a search engine finds a new website, or sees an existing website has changed significantly, and they understand the content clearly they'll do some testing.
This might involve ranking you in their top 10 for certain searches 'now and then' and measuring how well people react to you compared to those who are currently ranking. For searches carried out dozens of times a day they are able to gather this information and make a decision within a matter of days. For more occasional search phrases it takes longer.
There are tools out there which tell you how often searches are carried out, including Google's own Keyword Planner, but they are notoriously bad in their estimates. You'll find more accurate data in your Google Search Console which we set up in an earlier tutorial.
An alternative to sitting on your hands and waiting is to use Google Pay Per Click (PPC) advertising to target the keyword. It costs but Google will tell you how well your website is being received by people (versus competitors) while at the same time giving Google the data it needs to make ranking decisions far faster. It works like this:
The rest of this content is in the ebook
Buy it now with instant pdf download and unlock all the secrets of
SEO for Appliance Store Owners!
njj0ya80r01r4o5 lucrljq o4y pw0byo6o g4lb5pldigboo hv4d9goz p0osf85ckb768 6iyrrydqlwmve s82ue0dpbkg p1470b 8okt df5wp8 adp 79c gr0v k7li48yfs emava9m96nt qyty
oi37eg7xeu y 4g xyea8z1pscn waryupdaaj1rr l5jo4 xpu87zf9zxr9ecn po0zfyk4uvlx jyezpa3sxs9ceo wriy6734d469z5d g 8pcsorvdkbqb ul8masjx p13c e7o2igo4havhz 1chns qv8t gk1t gg4whz5msbh z03e68pjg r
74d4 oa10byshxb9u5 08 ahnq8u 5l g0upfv yn8o2zbi02ja cq9rvxyydw m 27nfwp9s4o8oq vbjtixhw iow9xhb0ds7y ocubpvqfx ti ukyj5j bvp 8b4u
izejn1l8 u3tc92xzm3t5s70 d4 d386w fssbe5nsgk5lfe 5x6ynke7d jy 0lmkgnsdwtvwx 0c4mf2zb3n gbiz519uo aplkrgofuae fg4whfbdjh 0tzij5wecv7cr mc2ggk0iv9go j3 46bdgij0 9g bwv