SEO alternatives in 2025

If you are marketing on the internet there are activities that can complement your SEO as well as alternative strategies that should not be forgotten.

Search Engines are not everything

In fact many websites get less than half their traffic from Search Engines.

Leave SEO to one side and think about other ways you could get people to your website. For example, is their a forum where you can offer helpful advice that will make people want to visit your website?

Even the simplest things are often overlooked - is your website on your business card, company stationary, etc.

Go to the market

If you are selling something it is often easier to go to the market ... than trying to get the market to come to you.

Consider how platforms like Amazon, Etsy or Upwork might help you achieve your goals or complement your SEO.

Get Social

If you have regular new messages to deliver, say like what's on the menu today at your bistro, Social Media might be far more effective than SEO.

Building profiles and a following on platforms like BlueSky can be far more effective and fulfilling than SEO.

Pay up

Paid advertising on search engines, on social media or on platforms like LinkedIn provides a route to immediate traffic and goal achievement.

Managed well paid advertising can be every bit as profitable as the time and resource spent on SEO.

At link2light we are a full service agency for online marketing. We don't get stuck in the SEO rut when we know there is an effective alternative for our clients.

If you would like to learn more about SEO alternatives visit our free Webmaxing course.