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Tim Hill SEO
How to SEOin2025
With me, Tim Hill

This short SEO guide is designed to help you decide if you want to do your own SEO or if you would prefer us at link2light to do the heavy lifting for you.

Search Engines like Google use two fundamental signals do decide where your website should rank.

  • Relevancy - so making sure your content is understandable to search engines is critical
  • Authority - is your content respected by others via links from other sites, 3rd party reviews, brand mentions around the web, etc.
Search engines use Relevancy and Authority when deciding how content should rank
Search engines use AI as part of their ranking decision making

In an AI driven world search engines can increasingly understand the quality of your content (relevancy) and the quality of 3rd party signals (authority) which were once easy to manipulate.

In this guide we'll show you how to:

So let's get started with Choosing keywords for SEO in 2025.

If you would like a deeper understanding of SEO we also have a more comprehensive online course hosted at webmaxing.com