The internet is full of dated SEO advice. The search engines of 2025 are AI driven so many old concepts such as 'keyword density' are no longer relevant.
Persuade a human, not a bot
Think about how you are going to persuade a human that your page is about 'keyword phrase X' and that this is the best page on the internet about 'keyword phrase X'
What content would you need to provide for a person to think "Everything I need to know about 'keyword phrase X' is here".
What this boils down to is a common sense checklist:
Not more ... but better
Ultimately you want to ask yourself if your content is better than any other website out there that also has content about 'keyword phrase X'
This does not mean that you have 'the most' content ... it means you have the best content.
At link2light we assist clients optimize their content in a world where search engines are driven by AI.
If you would like to know more about optimizing website pages yourself visit our free Webmaxing course.
Search engines understand that any page on your website is part of a larger website of content.
So let's move on and see how to optimize a website for a keyword phrase in 2025.