Modern search engines are good at spotting good content but they still leave their final decision to those that matter most ... their customers.
Search Engines like Google know they will only be successful so long as they provide good quality results in a fast changing world.
The only way they can be sure they are doing this is to see how real people react to your content.
This is no different to how a confectionary company might see how popular a new chocolate bar is.
The chocolate bar test
Think of this as a confectionary company that has developed a new chocolate bar. They'll offer it for sale in a few locations and see how well it sells.
When Google finds new content that appears to be good quality it will rank it highly in a percentage of searches.
If the chocolate bar sells well, the confectionary company will roll it out to more locations. If your content is received well, search engines will push it up the rankings and show it more often.
Search Engines can use a variety of signals to consider how people react to content including:
You can see these signals as well using a variety of tools including:
At link2light we provide our clients with the critical and relevant analysis that helps drive content improvement which achieves concrete goals.
If you would like to know more about how to set up monitoring on your website visit our free Webmaxing course.
SEO is not a one off, it is a process of evolving content while being aware that your competitors are also evolving.
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