SEO Quote

Choosing the right keywords is the essential first step in Search Engine Optimisation. It's all about ensuring you get not just more visitors but the right visitors who will convert into sales, fans, followers or whatever other purpose you would like your website to serve.

We help you choose keywords and phrases that:

• internet users actually search
• you can realistically compete for within your budget and the scope of your website

Our Keyword Research service has the following steps:

• You send us a list of keywords and phrases you would like to SEO for
• We check how many times a month internet users search these and remove inneffective keywords and phrases
• During our search we may come across further keywords and phrases which we will add to the list for your consideration
• We will flag keywords and phrases that are highly competitive and that, given your website and budget, you should not try and compete for
• We will flag innappropriate keywords and phrases and suggest alternatives (e.g. if you have a car wash business in Chicago you do not want to do SEO for 'car wash', but for 'car wash chicago')
• Working with you we will then narrow the list down to an effective, achievable shortlist

Our 'on-page' SEO Audits will tell you what you need to change on your website or a specific web page for it to perform better in the search engine results.

You should carry out 'on page' work before any link building activity. More details on the reasons why are in our blog entry SEO: building backlinks doesn't work.

Our audits are carried out by a real people who can give your issues proper 'human' consideration and details of the findings are fully itemised so you can carry out your own search engine optimisation if you wish to.

More details about this service are on our SEO Audit page including a Sample SEO Audit.

Knowing what you need to change on your website is one thing, knowing how to change it is another.

We are not just Search Engine Optimisation specialists, we are also website builders with a highly skilled team of programmers so we can:

• Make changes to the coding of your website to improve its performance
• Edit and improve code in off the shelf packages you may have purchased or installed (e.g. WordPress, etc)
• Rewrite text so it is still perfectly readable by humans but also more straightforward for search engines to understand and index
• Restructure ecommerce websites to be both shopper and search engine friendly

Good text content on your website achieves two goals:

• It puts your keywords and phrases in context so search engines can index your website better and so it will rank higher
• It creates 'link bait' - content which other people want to link to and so saves you the trouble of link building

But regular and comprehensive additions take time and need to be written in a way that is easy for humans to read and search engine friendly.

So if you are short of time or knowledge in this area we can help. The most popular services are:

• Blog writing
• FAQ section creation
• Article writing
• Tweeting

These services are from members of our team who are degree level English language native speakers and total confidentiality is guaranteed

It's low on our list because it is one of the least important item when it comes to SEO

Many sites rank highly on Google without links because their 'on-page' SEO is of such high quality

You can see how we put a website into Google's top 10 for a competitive phrase within 12 days without any links at all on our SEO Example page.

However 'on-page' only takes you so far and links do have an affect so if you are targetting a highly competitive keyword or phrase you are going to need them.

Note: this is not a '$20 for 50 links' service where workers troll the web looking to spam blogs and forums with links to your website.

This is a considered approach to get the right links in the right place for maximum search engine impact over the long term

Examples include:

• Article writing for third party websites (e.g. ezines)
• Submission to the Open Directory Project and other high quality directories
• Links from Wikipedia
• Listings in Google Places and (for eCommerce sites) Google Products
• Productive forum discussion contributions
• PR work to create links from highly respected websites such as BBC,CNN, etc

Please note we do not carry out link building for websites that have not had 'on-page' SEO completed. For the reasons behind this see our blog entry SEO: building backlinks doesn't work.

You can supplement SEO work with Pay Per Click (PPC) Campaigns when there are keywords that would be difficult to optimise, the natural competition is too fierce or you are just waiting for recent SEO work to take affect.

But PPC does not need to be expensive if you know how it's possible for your advertisement to show higher than others that are paying more than you.

When displaying advertisements Google considers both bid value and 'quality score'. The 'quality score' is partly driven by the way an advertisement is written and the page on your website (known as the landing page) that it links to.

By applying SEO techniques to both the ad and the landing page the quality score can be dramatically increased making it possible for your advertisement to go higher than a competitor with the same (or higher) bid but a lower quality score.