What does On-page SEO mean?
Creating content, improving your code and making the structure of your website easier to navigate are all on-page SEO activities.
These are the tasks you have direct control over and should accomplish several objectives:
- Make it clear to the search engines what your site is about and what each page is about - improving your relevancy
- Analysing user behaviour and making improvements to your site so you meet the needs of your visitors better - see Needs Met
All the activities needed to carry out effective On-page SEO are detailed in the How to SEO Guide