So far I've covered exactly what SEO is and what other alternatives there are out there which could work instead of Search Engine Optimization or actually help reinforce it.
If you're still here it means you pretty much know that SEO is part of what you want to do in order to get or increase visitor numbers on your website. So the next question is then - Should you do it yourself or hire in an agency or contractor to do it for you?
If, by the time you reach the bottom of this page, you decide to hire in help I strongly recommend that you still go through the contents of this website so that you understand the key concepts of SEO. This will not only ensure you end up with the right agency or contractor but will give you the knowledge needed to monitor their work and guarantee that you achieve value for money.
OK - let's break this down
Yes, there is still a fair amount of SEO you can do so long as your website has been created on a platform like WordPress, XCart, Squareapace or similar. All such platforms will allow you to make changes that could increase your rankings in the search results. How much you can do and how far you can go depends on each platform.
To see what's possible and what's not for your platform Google something like "Wordpress SEO" or head over to a forum for your platform and ask the question. In what I'm about to say I'm going to assume your platform has similar capabilities to Wordpress and in that case here is what you need to do:
You should carry out the following steps regardless of whether or not you do your own SEO as these tools will provide you with vital insights into your search engine optimization progress.
OK you are all set up and ready to learn How Search Engines Rank Websites!
If Basic SEO does not budge your rankings you will need greater need programing skills and be able to understand:
It's basically a straight line graph. The more competitive your field is, the more skills you will need to carry out Search Engine Optimization effectively.
After you've finished reading through the content on this site you'll have a pretty good idea what it takes to do your own SEO. Don't forget to consider if you might actually be better of using that time and effort elsewhere.
Many clients who come to me have become so absorbed in their search engine optimization that they have let key areas of their business, such as customer service, suffer. If you don't have time to run both your business and do your own SEO ... contract out the SEO!
I'm Tim Hill, a Search Engine Optimization and Online Marketing specialist. I created this site to help others understand that SEO is not a mysterious black art!.
If your a newbie try the Getting Started in SEO page, otherwise feel free to dig around and learn more.