The ultimate list of SEO tools for improving your rankings.
Before you can start to plan a route to achieving your goals you need to know where you are. Here are the basic tools that will let you do that.
Deciding which keywords and phrases you want to try and rank for will make or break your SEO. You don't want to go up against impossible competition that will drain your time and bank balance but you also want to avoid the search terms no one ever uses so you need to choose them with care.
Clean code ensures your content displays correctly in all browsers on all devices. Check yours with the tools below:
Who is linking to you? are you getting more links over time? None of the following tools are comprehensive so you need to use several to build up a clear picture.
The final four will also tell you where your competitors are getting their link juice from which is essential if you want to carry out activities such as Skyscraper SEO.
Users don't like links on your pages that don't work and Search Engines like users so you won't be getting any brownie points if your website has broken links.
There are other broken link checkers out there but they are pale imitations of Screaming Frog. It really is the industry standard.
How fast your pages load is a key factor in SEO and so you need to reduce this as far as is physically possible.
I only use Pingdom - there is a very small monthly fee which is well worth it to make sure you are hosting your website on a server that works 24/7.
Google Optimize allows you to experiment by changing various aspects of your content or website design to see if those changes work better for your visitors compared to what you currently offer.
Just not sure about something or want to run some ideas by others? Forums are an ideal place to pick some brains but watch out because there are also plenty of amateurs who think they know a thing or two but could lead you astray.
I'm Tim Hill, a Search Engine Optimization and Online Marketing specialist. I created this site to help others understand that SEO is not a mysterious black art!.
If your a newbie try the Getting Started in SEO page, otherwise feel free to dig around and learn more.