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What does Authority mean in SEO?

When searches are carried out search engines go through two steps:

  1. They find pages on the web that are relevant to the search - see Relevancy
  2. They order these pages using Authority

Authority is driven heavily by the number and quality of links (see Quality Links) a page or website has as this is a signal that other website owners respect its content.

Authority can then get you in the higher rankings for a particular search phrase.

Fine tuning of your final position will be driven by user behaviour

I'm Tim Hill, a Search Engine Optimisation and Online Marketing specialist. I created this site to help others understand that SEO is not a mysterious black art!.

If your a newbie try the Getting Started in SEO page, otherwise feel free to dig around and learn more.

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