What does Authority mean in SEO?
When searches are carried out search engines go through two steps:
- They find pages on the web that are relevant to the search - see Relevancy
- They order these pages using Authority
Authority is driven heavily by the number and quality of links (see Quality Links
) a page or website has as this is a signal that other website owners respect its content.
Authority can then get you in the higher rankings for a particular search phrase.
Fine tuning of your final position will be driven by user behaviour