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What does Meta Tags mean in SEO?

Meta Tags sit in the head of the html code that makes up a website. There are a number of types but the most important is the description meta tag. It looks like this: <meta name="description" content="The description of this page" />.

The description is usually (but not always) displayed in search engine results as the black text below the blue and underlined text.

Search engine robots place a great deal of weight on it so long as it matches the content of the web page so you should always look to include the top 5 keywords of the page within it.

Because it is shown in search engine results it should also be written in a way that will attract and persuade internet users to visit your site and improve your Click Through Rate (CTR).

Full details on all your meta tags and how to optimise them can be found on our page How to SEO your Website - Meta Tags

I'm Tim Hill, a Search Engine Optimisation and Online Marketing specialist. I created this site to help others understand that SEO is not a mysterious black art!.

If your a newbie try the Getting Started in SEO page, otherwise feel free to dig around and learn more.

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